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 Today from AdExchanger
  Thursday, July 12
 

Today's Must Read

MediaMath Has $180 Million To Spend On Acquisitions – So What’s Next?
MediaMath CEO Joe Zawadzki is focused on building or buying along three areas: identity, supply chain re-engineering and AI. Acquisitions will likely happen in the next nine to 12 months, he said. More.

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Podcast: Bryan Wiener’s Plan To Save ComScore
One month into the job, comScore’s new CEO, Bryan Wiener, hopes to renew the company’s sense of purpose. It’s a tall order after an accounting irregularity spurred lawsuits, a delisting from Nasdaq, an SEC investigation and the reauditing of three years of financials – all of which cost $160 million. More.

Machine Zone Shuts Down Its DSP, Lays Off 125 Employees, Including Media Buyers
The tech was originally developed to help MZ promote and monetize its own titles, in particular “Game of War: Fire Age,” “Mobile Strike” and “Final Fantasy XV: A New Empire” – some of the top-grossing games in the world. More.

Is It Too Late For Publishers To Take Back Control?
Despite so much power and control being handed over to tech partners, there are still things publishers can do to regain some independence while increasing transparency into their ads business. More.

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News Round Up

Snap’s OK

Instagram may have run away with Snap’s stories format, but consolation prize! Snap is benefiting from the all the exposure. According to Digiday, Snap story ads are now seen as a great value, selling at CPMs of just $1.88 versus as much as $19 for Instagram story ads. Not only does Snap have lower CPMs and CPIs, but it’s providing solid ROI and conversion rates, buyers said. And as Snap improves its measurement capabilities with the Snap pixel and its self-serve buying options, advertisers are warming up to the platform. “Snap now has the more efficient pricing narrative,” said Jon Morgenstern, VP of paid media at VaynerMedia. More.

A Fine Time

European regulators are after Facebook and Google. On Tuesday, Facebook was slapped with a $660,000 fine for allowing Cambridge Analytica to harvest user data from its platform without consent, The New York Times reports. It’s small peanuts for Facebook but the maximum fine allowable by the British Information Commissioner’s Office. Meanwhile, Google faces a multibillion-dollar fine from the EU commission in Brussels for abusing the dominance of Android on mobile phones by forcing manufacturers to pre-install Google apps on their phones. The case is aimed at Google’s monolithic ad business, which is growing faster on mobile than desktop, The Wall Street Journal reports. But Google’s problems don’t end in Europe: In the US, senators are questioning Google parent Alphabet about a potential breach of data privacy on Gmail. WSJ has more on that.

Tectonics

A frenzy of activity following AT&T’s $85 billion takeover of Time Warner shows how much value telcos put on top news and entertainment assets. Comcast is expected to up its bid for Sky, Variety reports, after Fox countered its $31 billion bid with an offer valuing the European satellite TV network at $32.5 billion. Elsewhere, Comcast is likely to lose out to Disney’s $71.3 billion counteroffer for the bulk of 21st Century Fox. Comcast had offered $65 billion and would probably continue upping the ante, but Fox’s board members think a Comcast acquisition is less likely to get DOJ approval. Comcast did succeed in increasing Disney’s price for 21st Century Fox by a cool $19 billion. More.

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Podcasts
 

AdExchanger Talks Episode 84: LUMA's Terry Kawaja
AdExchanger Talks Episode 83: Resolution Media's George Manas
AdExchanger Talks Episode 82: Telaria's Mark Zagorski
AdExchanger Talks Episode 81: Bayer's Josh Palau
AdExchanger Talks Episode 80: Amino Payments's Will Luttrell
AdExchanger Talks Episode 79: Datorama's Katrin Ribant
AdExchanger Talks Episode 78: Gigya's Patrick Salyer
AdExchanger Talks Episode 77: Simpli.fi's Frost Prioleau
AdExchanger Talks Episode 76: Google's Bob Arnold
AdExchanger Talks Episode 75: Pivotal Research's Brian Wieser
AdExchanger Talks Episode 74: iSpot.tv's Sean Muller


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