AdExchanger | Breaking News

Google Sharply Limits DoubleClick ID Use, Citing GDPR - In a note to partners sent Friday and obtained by AdExchanger, Google said it will no longer let buyers use the DoubeClick ID when leveraging its data transfer service. The service allows marketers to pull data out of DoubleClick Campaign Manager (DCM) for cross-platform reporting and measurement.

© 2018 AdExchanger.com | 41 E. 11th Street, Floor 11 | NYC | 10003

AdExchanger and AdExchanger.com are trademarks or registered trademarks. All rights reserved.

Update your email preferences