AdExchanger | Editor's Pick

The Podcasting Ad Opportunity Is Increasing – And So Are Its Growing Pains - Digital audio and broadcast radio companies see an opportunity to fix the podcast experience for users by making it look and feel more like digital audio, where content is recommended to listeners before they know they want it. Through recommendations, these platforms can open more inventory by making back-catalog episodes easier to find. They can also collect more data on listening habits and share that with advertisers.

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