AdExchanger | Editor's Pick

Google Plans To Join The IAB Europe GDPR Framework, But The Devil Is In The Details - There are still important, unknown details – like how long before Google resolves its discrepancies with the IAB, whether Google will integrate its DoubleClick Bid Manager DSP but not its DoubleClick for Publishers (DFP) supply and whether Google will join only as a vendor or incorporate its consent opt-in service, Funding Choices, as an IAB-registered consent management platform.

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