AdExchanger | Editor's Pick

Indie Ad Servers Smell Blood In The Water As Google Limits DoubleClick ID – But Does Google Care? - Marketers began calling Victor Wong, CEO of dynamic creative ad server Thunder, shortly after Google revealed the limitations it would place on the DoubleClick ID. They had three concerns: losing their ability to track ads independently, having to bring their customer data inside of Google’s walls and relying on Google for measurement.

© 2018 AdExchanger.com | 41 E. 11th Street, Floor 11 | NYC | 10003

AdExchanger and AdExchanger.com are trademarks or registered trademarks. All rights reserved.

Update your email preferences