AdExchanger | Editor's Pick

Indie Ad Servers Smell Blood In The Water As Google Limits DoubleClick ID – But Does Google Care? - Marketers began calling Victor Wong, CEO of dynamic creative ad server Thunder, shortly after Google revealed the limitations it would place on the DoubleClick ID. They had three concerns: losing their ability to track ads independently, having to bring their customer data inside of Google’s walls and relying on Google for measurement.

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