AdExchanger | Editor's Pick

Who Will Buy LiveRamp? A List Of Favorites, And Dark Horses - “It’s almost the perfect storm for LiveRamp to extract the most value” from potential buyers, said Elgin Thompson, managing director of Digital Capital Advisors’ tech and media investment banking practice. There’s no close second to LiveRamp’s data onboarding practice, he said, and regulatory concerns make it a more critical asset for the industry, even if it comes with added risk.

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