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Email Marketing Platform Adestra Nabs Google Exec Matt McGowan As President

Matt McGowan, head of strategy for Google’s America’s ad agency business, has jumped to UK-based email automation platform Adestra, where he will serve as president, effective immediately. McGowan spent two and a half years at Google, where he supported sales to big brand and agency buyers. During his tenure, Google made major inroads into brand... Continue reading »

by Kelly Liyakasa // April 21st, 2016 //

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Private Equity Firm HGGC Buys Majority Stake In StrongView

Once again, a private equity firm has bought a majority stake in a marketing tech company. Email marketing solutions provider StrongView will get a strategic growth investment from private equity firm HGGC. The deal is expected to close in 30 days, and financial terms weren’t announced. Read the release. HGGC has a solid background in... Continue reading »

by Ryan Joe // September 21st, 2015 //

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Kahuna Raises $45 Million And Explains Why Marketers Need A Different Email System

Kahuna, a mobile marketing automation startup going against Adobe, Oracle and Salesforce.com, revealed Wednesday it had raised $45 million in Series B funding. The round, led by Tenaya Capital, Sequoia and SoftTech, will be used for product development and to expand Kahuna’s team of 80. Kahuna’s clients like Dollar Shave Club, Overstock.com, The Weather Channel... Continue reading »

by Kelly Liyakasa // August 19th, 2015 //

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Remember The Titan: Email Marketing’s Programmatic Pivot

A recent article by New York Times media columnist David Carr revealed a radical publishing technology catching on in news media companies everywhere: email newsletters. Carr wrote that email is a marketing tool many people tend to forget about. But, he argued, email is the most consistent and useful medium for advertising. Email and search drive... Continue reading »

by Liz Rowley // July 15th, 2014 //

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La Quinta: Targeting Business Travelers With The Point Solution Vs. The Stack

La Quinta Inns & Suites knows while most travel within the United States is leisure-based, business travelers offer more lucrative messaging opportunities for marketers. These individuals travel more frequently than recreational visitors, rack up more repeat visits to the same hotels and are less subject to price sensitivity, which are attractive qualities for hotel chains,... Continue reading »

by Kelly Liyakasa // March 6th, 2014 //

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Why Email Is An Enterprise, Ad-Tech Investment Target

From 2010 to 2013, enterprise giants like Adobe, IBM, Oracle and Salesforce.com collectively spent close to $30 billion acquiring digital marketing technologies. Yet, enterprise platform companies will continue to invest to fill gaps in their marketing stacks in 2014, experts predict. Email, one of the oldest of digital channels, still remains an attractive target for... Continue reading »

by Kelly Liyakasa // February 10th, 2014 //

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Email Matching Solutions Promise To Connect Offline And Online Data

Two announcements last week underscored the importance of email as a means for bridging the gap between online and offline customer data. The first was the acquisition of Rapleaf, a provider of email marketing personalization solutions, by email data services provider TowerData. And Facebook announced it was adding a feature within Custom Audiences that links offline... Continue reading »

by Judith Aquino // December 17th, 2013 //

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Attribution Data Shows Email's Impact Still Misunderstood

Summertime M&A has put the spotlight on email. The obvious example is Salesforce.com's purchase of ExactTarget, though Adobe's Neolane buy also covers messaging to some extent. Clearly enterprise platforms believe email will eventually be managed centrally through the same workflow as display, video and search campaigns – giving companies a better handle on the fractional... Continue reading »

by Zach Rodgers // July 22nd, 2013 //

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StrongView (Was StrongMail) CEO Wagner Discusses Re-Branding As Email Evolves

When people talk to StrongView (was StrongMail) CEO Bill Wagner about his company’s decision to re-brand (see last week’s release), he says that it's often less about why they re-branded, but more about why they waited so long. StrongView was originally founded in 2002 as an email infrastructure company and, like other email infrastructure companies... Continue reading »

by John Ebbert // July 16th, 2013 //

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Industry Reaction: Salesforce.com Acquires ExactTarget

Salesforce.com added another notch to its marketing belt with the news that it had purchased email marketing and marketing automation provider ExactTarget for $2.5 billion in its biggest acquisition yet. AdExchanger reached out to several analysts and asked their thoughts on the ramifications of this deal. Rebecca Wettemann, vice president, Nucleus Research Paul Greenberg, president,... Continue reading »

by Judith Aquino // June 5th, 2013 //

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