About
Elevate Your Career with the Ad Tech Accelerator Program!
AdMonsters, AdExchanger, and Prohaska Consulting have partnered to present the Ad Tech Accelerator, an innovative initiative designed to provide media professionals and executives with the advanced strategic and tactical training needed to excel in the fast-paced world of ad tech operations and revenue strategy.
The inaugural workshop took place on August 5, 2024 at the AdMonsters Publisher Forum in Boston. This groundbreaking program offers a series of professional development workshops that combine in-person and online education. Each session covers both strategic and operational topics, conferring credentials upon successful completion.
Why Join the Ad Tech Accelerator?
- Accelerate Your Knowledge: Gain cutting-edge insights and real-world problem-solving skills from industry leaders.
- Boost Your Career: Earn digital badges and credentials that showcase your expertise and commitment to professional development.
- Collaborative Learning: Work with peers from the sell-side and buy-side to improve efficiency, effectiveness, and financial returns.
- Expert-Led Workshops: Each session is led by industry experts from Prohaska Consulting, ensuring you receive the most relevant and practical knowledge.
Program Overview
Develop your professional advantage with training that not only makes you smarter, but also positions you as a leader in the industry. Earn credits upon completing each session, making this the ultimate resume booster.
Three half-day training sessions conveniently timed during upcoming events allows you to take advantage of advanced learning and the opportunity to benefit from expanded learning, networking and events taking place all at once. Earn a certificate of completion for every session you attend. Ad Tech Accelerator session-only in-person and virtual options are also available.
Upcoming Workshops on September 23, 2024
Are you in a strategic role, or are you seeking tactics you can apply to your daily job function? Choose the session track that meets your objectives:
Aligning Buyer and Seller Strategies for Revenue Growth
CANCELED-Sign-ups available for the tactical session below.
Date: Monday, September 23
Time: 1:00 – 4:30 PM
Location: New York Marriott Marquis, NYC
Programmatic Tactics and Best Practices for Buyers and Sellers
Date: Monday, September 23
Time: 1:00 – 4:30 PM
Location: New York Marriott Marquis, NYC
Theme: Revenue
About: This hands-on track will teach you tactics to optimize and improve your digital advertising operations. You’ll gain a deeper understanding of optimizations buyers and sellers can mutually make to improve deal delivery, and learn new seller troubleshooting techniques.
Among the topics to be included:
- Buying on a DSP: Filters and controls
- Optimizing buys within a DSP
- Data-driven deals
- Publishers: Inventory packaging
- Privacy & Consent
- Reporting and KPIs for actionable insights and optimizations
Mastering Ad Ops Tactics
Date: November 10, 2024
Time: 1:00 – 4:00 PM
Location:
The Scottsdale Resort & Spa at McCormick Ranch
7700 E McCormick Pkwy
Scottsdale, AZ 85258, US
Pre-event Workshop @ Fall Publisher Forum in Scottsdale
Theme: Tactical Ad Ops Solutions
Badge Earned Upon Completion: Ad Ops Tactics
About: Unlock the full potential of your advertising strategy with our hands-on-keyboard level workshop on Yield Optimization and Ad Technology troubleshooting. This session is designed for digital advertising professionals at publishers, broadcasters, and media companies. Dive deep into strategies for maximizing revenue, troubleshooting common issues, and leveraging cutting-edge technology to stay ahead in a competitive landscape. The workshop includes interactive presentations, hands-on examples, real-world case studies, and Q&A to ensure you gain practical insights and actionable skills. Key Topics:
Yield Optimization:
- Price Floors: Learn how to effectively set and manage price floors to ensure optimal revenue across various ad formats and platforms.
- Protections: Explore strategies for implementing blocklists (inclusion/exclusion), category blocks, advertiser blocks, and competitive protections to maintain a healthy ad ecosystem.
- Header Bidding Configuration: Understand how to configure header bidding with a focus on the number of partners, volume of paths, SPO, and DPO to maximize bidding efficiency.
- Bid-Based SSP Optimization: Discover techniques for enhancing SSP performance through bid-based optimizations.
- Data-Driven Activation in Bids: Delve into advanced data-driven strategies, including PPID, PPS, and identity-based targeting to enhance bid accuracy and relevance.
Troubleshooting:
- Ad Call Troubleshooting: Gain practical skills in diagnosing and fixing issues related to web and app-based pixel performance.
- Prebid Troubleshooting: Compare client-side vs server-side prebid implementations, and learn how to troubleshoot and optimize both setups.
- Testing: Master A/B testing techniques for general ads and Privacy Sandbox scenarios to refine ad performance and user experience.
Technology:
- Ads.txt / App-Ads.txt Review & Validation: Understand the importance of ads.txt and app-ads.txt files for transparency and verification, and learn how to properly review and validate these files.
- Web Page Speed & Vitals Inspector: Learn how to use tools to assess and improve page speed and overall web performance, crucial for maintaining ad viewability and user engagement.
- Format and Platform Differences: Explore the nuances between various ad formats and platforms, including audio, newsletters, apps, display, mobile web, OTT/CTV, video, and DOOH, to tailor your strategy to different environments.
Upcoming Sessions To Be Announced
November 10-12, 2024 @ Fall Publisher Forum in Scottsdale
Pricing
Contact
Program and Registration Inquiries
Trish Borrelli
Sr. Marketing Director
AdExchanger and AdMonsters
[email protected]
Sponsorship Inquiries
Jonathan Toback
Group Director, Sales
AdExchanger and AdMonsters
[email protected]