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2021 WINNERS ANNOUNCED!

Celebrating Excellence in Digital Marketing and Advertising

Search Winners

Agency & Consulting
- Best Programmatic Consulting Or Advisory Firm
  - Winner
    
    The World's Most Experienced Data-Driven Marketing & Media Consulting Firm
    Prohaska Consulting
  - Honorable Mention
    
    Beeler.Tech Crowdsourced Consulting Strategy
    Beeler.Tech
  - Honorable Mention
    
    How an innovative programmatic buying test gave The Hershey Company new confidence in their $400m agency selection.
    ID Comms
  - Honorable Mention
    
    How Doubling Down on Digital Allowed Diageo to Win Big
    WLxJS
  - Honorable Mention
    
    January Digital, The Digital Leadership Company™
    January Digital
- Best Programmatic-Capabilities By An Agency
  - Winner
    
    Xaxis’ Custom Strategies Transform Digital Media Into Business Outcomes
    Xaxis
  - Honorable Mention
    
    Creating Unique Customer Journeys Through AUDIENCEX’s Proprietary Programmatic Platform.
    AUDIENCEX
  - Honorable Mention
    
    DELVE Leverages Programmatic Throughout the Funnel and Across Channels to Consistently Drive Business Results for Clients
    DELVE
  - Honorable Mention
    
    DSPolitical changes the political programmatic advertising landscape
    DSPolitical
- Best Use Of Data By An Agency
  - Winner
    
    Finecast for eBay
    Finecast
  - Honorable Mention
    
    DSPolitical changes the political programmatic advertising landscape
    DSPolitical
  - Honorable Mention
    
    Hyundai Question Everything Car Tops
    Canvas Worldwide
  - Honorable Mention
    
    Numberly for Whiskas: Brand-Retailer Data Collaboration Solutions
    Numberly
  - Honorable Mention
    
    The 614 Group and TAG's North America Fraud Benchmark Study
    614 Group LLC
- Best Use Of Technology By an Agency
  - Winner
    
    Goodway Group’s Custom-built Tech Stack & Platform Prowess Meets the Needs of Modern Marketers, Drives Performance
    Goodway Group
  - Honorable Mention
    
    Finecast Audience Planner
    Finecast
  - Honorable Mention
    
    Gerber Life & Merkle Create a Data Lake to Gain 360-Customer Views
    Merkle Inc
  - Honorable Mention
    
    Social Bar by Adsterra is the best web push alternative with proved 2x revenue growth
    Adsterra
  - Honorable Mention
    
    yellowSTUDIO creative team uses Alison technology platform to drive ROAS for SciPlay
    yellowHEAD

Campaigns
- Best Data-Driven TV Campaign
  - Winner
    
    St. Jude Challenges the CTV Status Quo to Unlock New Audiences
    ALSAC/St. Jude Children's Research Hospital
  - Honorable Mention
    
    Biden for President Connected TV Campaign
    The Trade Desk
  - Honorable Mention
    
    Honey Stinger, Connected TV Best Data-Driven TV Campaign
    Rakuten Advertising
  - Honorable Mention
    
    MiQ’s Advanced TV Solution Powers Data-Backed Strategy for GMMB and Ultimate Win of Biden for President Campaign
    MiQ
  - Honorable Mention
    
    Pixability, iProspect, & Saucony - Launching the Endorphin Collection Through Connected TV
    Pixability, Inc.
- Best Educational Tool Or Program
  - Winner
    
    Basis Technologies Brings Educational Program to Professionals at Home
    Basis Technologies
  - Honorable Mention
    
    DELVE’s Programmatic AdTech Training Strategy
    DELVE
  - Honorable Mention
    
    The StackAdapt Academy
    StackAdapt
- Best Overall Use Of Programmatic In A Marketing Campaign
  - Winner
    
    The Pandemic Pivot: Social Display Spurs D2C Brand Growth for cbdMD During COVID and Beyond
    Adtaxi
  - Honorable Mention
    
    Cancer Treatment Centers of America used a hyper-targeted OTT / CTV campaign to reach cancer patients throughout the pandemic
    Merkle Inc
  - Honorable Mention
    
    Goodway Group and Anytime Fitness Power Through a Tough Year to Increase Leads by 128%
    Goodway Group
  - Honorable Mention
    
    Local Voices Partners with Influencers to Reach Millions of Young Voters through Mobile and Connected TV
    InMobi
  - Honorable Mention
    
    Samsung Ads/ Liquid Arcade Resident Evil Village Campaign
    Liquid Arcade
  - Honorable Mention
    
    Xaxis Champions DCO Evolution, Driving Record-Breaking Campaign For Leading Online Bank
    Xaxis
- Best Programmatic Out-Of-Home Activation
  - Winner
    
    Anheuser Busch’s consumer-centric DOOH campaign for a post-lockdown summer
    Anheuser-Busch
  - Honorable Mention
    
    Bounce Curl: Programmatic Digital OOH
    Bounce Curl
  - Honorable Mention
    
    Mercedes-Benz EQ Dynamic DOOH
    Awarion
  - Honorable Mention
    
    Twitch Sees 23% Surge in Tune-In Intent for ‘Hottest Days’ Event With Programmatic DOOH
    Vistar Media
- Innovation in Audio Advertising
  - Winner
    
    Warner Music, Ashnikko
    A Million Ads
  - Honorable Mention
    
    Instreamatic: driving engagement with interactive voice ads
    Instreamatic
  - Honorable Mention
    
    Scaling audience-based podcast buying with the Spotify Audience Network
    Spotify
  - Honorable Mention
    
    Standardizing the Wild West of Advertising: Acast’s Golden Programmatic Ad Buying Innovations for Podcasting
    Acast
  - Honorable Mention
    
    TEGNA & Locked On Podcast Network - Innovation in Audio Advertising
    TEGNA

Individual & Overall Awards
- Best Diversity, Equity and Inclusion Initiative
  - Winner
    
    Black Community Private Marketplace
    Mindshare
  - Honorable Mention
    
    Helping Small Businesses Owned by People of Color Rise Above the Pandemic with Marketing Services and More
    Comcast
  - Honorable Mention
    
    Publicis Media's Once & For All Coalition
    Publicis Groupe US
  - Honorable Mention
    
    TEGNA - Best Diversity, Equity & Inclusion Initiative
    TEGNA
  - Honorable Mention
    
    TripleLift Supports Underrepresented Voices in Advertising
    TripleLift
- Leadership In Advertising
  - Winner
    
    Pioneering New Paths in Audio’s AdTech Revolution: Spotify’s Jay Richman
    Spotify
  - Honorable Mention
    
    How Roku's Alison Levin successfully steered the company through the pandemic
    Roku
  - Honorable Mention
    
    Lisa Utzschneider, Adtech Powerhouse
    IAS
  - Honorable Mention
    
    Nii Ahene, Chief Strategy Officer, Tinuiti
    Tinuiti
  - Honorable Mention
    
    Paolo Provinciali of Anheuser-Busch, Trading Media on Consumer Attention
    Anheuser-Busch
- Rising Star - Leadership Under 40
  - Winner
    
    Sarah Baker: Data-Driven Marketing At Its Best
    Visible
  - Honorable Mention
    
    Anton Lipkanou, One of the Youngest Agency Leaders on a Mission to Change Programmatic's Power Balance
    DELVE
  - Honorable Mention
    
    Dan Robbins: Roku Ad Marketing Leadership
    Roku
  - Honorable Mention
    
    Erin Laughlin: Dow Jones maven of first-party data audience, analytics, and automation
    WSJ | Barrons Group
  - Honorable Mention
    
    Jon Mansell - VP, Programmatic Solutions & Partnerships, WarnerMedia Ad Sales
    WarnerMedia
- The AdExchanger Award: Overall Excellence In Programmatic Media
  - Winner
    
    Bayer: Relentless Pursuit of Excellence for In-House Media Operations
    Bayer Consumer Health

Marketer
- Best First-Party Data Strategy by a Marketer
  - Winner
    
    Unlocking Actionable Insights and Dispelling Legacy Myths via Data Science and Cloud Data Lake: Gerber Life Insurance + DELVE
    DELVE
  - Honorable Mention
    
    Anheuser-Busch transforms Data from a barrier into a competitive asset
    Anheuser-Busch
  - Honorable Mention
    
    Brief Media Transforms Their Database and Revenue-Driving Programs with Omeda's CDP
    Omeda
  - Honorable Mention
    
    FordDirect AdVantage – The Future of Dealer Advertising is here
    FordDirect
  - Honorable Mention
    
    Using Machine Learning & AI to Achieve a Higher ROAS: Alaska Airlines + Adswerve
    Alaska Airlines + Adswerve
- Best In-House Media Operation
  - Winner
    
    Bayer: Relentless Pursuit of Excellence for In-House Media Operations
    Bayer Consumer Health
  - Honorable Mention
    
    Anheuser-Busch's in-house team transforms the company into an industry leader in Data collection, SPO, and CTV
    Anheuser-Busch
  - Honorable Mention
    
    How In-Housing Media Operations Gave St. Jude its Digital Heart
    ALSAC/St. Jude Children's Research Hospital
  - Honorable Mention
    
    HPE In-Houses with MiQ, Gaining Efficiencies and Future-proofing its Business
    MiQ
  - Honorable Mention
    
    In-Housing the Un-Carrier: T-Mobile's Digital Media Transformation
    T-Mobile
  - Honorable Mention
    
    The Disney Streaming In-House Power-House
    Disney Streaming

Publisher
- Best Publisher First-Party Data Platform
  - Winner
    
    Where Influence Meets Identity: First-party data at The Wall Street Journal | Barron’s Group
    WSJ | Barrons Group
  - Honorable Mention
    
    Disney Advertising Sales - Disney Select
    Disney
  - Honorable Mention
    
    How Insider’s first-party data platform tripled in revenue in its launch year
    Insider
  - Honorable Mention
    
    LEARFIELD's publisher data platform: Fanbase
    LEARFIELD
  - Honorable Mention
    
    Ranker Changes The First Party Game
    Ranker
- Best Use Of Technology By A Publisher
  - Winner
    
    Disney Real-Time Ad Exchange (DRAX) - Disney Advertising Sales
    Disney
  - Honorable Mention
    
    Brief Media Transforms Their Database and Revenue-Driving Programs with Omeda's CDP
    Omeda
  - Honorable Mention
    
    Concert by Vox Media
    Vox Media
  - Honorable Mention
    
    HUB & FANBASE - the engine that took LEARFIELD from $0 to $60MM in 12 months
    LEARFIELD
  - Honorable Mention
    
    SafeSuite: Brand Safety Meets Brand Suitability
    WSJ | Barrons Group
- Excellence In Mobile App Monetization
  - Winner
    
    WeatherBug Leverages Multi-header Approach In-app to Drive Best-in-class Monetization
    GroundTruth
  - Honorable Mention
    
    Adverty’s In-Play and In-Menu ad delivery system
    Adverty
  - Honorable Mention
    
    ironSource's in-app monetization solutions
    ironSource
  - Honorable Mention
    
    TEGNA - Excellence in Mobile App Monetization
    TEGNA
- Most Innovative Publisher
  - Winner
    
    WSJ’s Dynamic Paywall Strategy for Advertising and Membership
    WSJ | Barrons Group
  - Honorable Mention
    
    Dotdash
    Dotdash
  - Honorable Mention
    
    LEARFIELD, Innovator in Sports Publishing
    LEARFIELD
  - Honorable Mention
    
    NowThis
    Group Nine Media
  - Honorable Mention
    
    Owning the Technology Stack - Future Publishing
    Future plc
  - Honorable Mention
    
    TEGNA - Most Innovative Publisher
    TEGNA
  - Honorable Mention
    
    Vevo, the world’s leading music video network
    Vevo

Technology & Service Provider
- Best Video Technology For Media Suppliers
  - Winner
    
    Magnite’s Best-in-Class CTV Platform Helps Publishers Monetize Premium Video
    Magnite
  - Honorable Mention
    
    Beachfront's Unified Decisioning Technology
    Beachfront
  - Honorable Mention
    
    How Streaming Video Ads Complement and Elevate AI Full-Funnel Marketing Solutions from RTB House
    RTB House
  - Honorable Mention
    
    STN Video - Contextually Relevant Video Solutions
    STN Video
  - Honorable Mention
    
    TripleLift Offers the Best Video Technology for Media Suppliers
    TripleLift
- Best Account Support by a Technology Company
  - Winner
    
    Adjust’s best-in-class global Client Services
    Adjust
  - Honorable Mention
    
    Accelerating Growth through Experimentation: How Piano Supports Insider in Optimizing its Premium Content Membership Product
    Piano
  - Honorable Mention
    
    Basis Technologies Helps Customers Pivot in a Pandemic
    Basis Technologies
  - Honorable Mention
    
    How Ad-Lib.io’s Client Success Team Helped The Estée Lauder Companies Get Personal Over the Holidays
    Ad-Lib.io
  - Honorable Mention
    
    How Nativex Helped Facetune2 Triple Conversion Rates & 30% Reduced CPIs Through Influencer Marketing
    Nativex
- Best Data Technology
  - Winner
    
    Clinch Omnichannel Personalization Helps Albertsons Shatter E-commerce Records and Drive Sales
    Clinch
  - Honorable Mention
    
    Celebrus, The Industry’s Only CDP for First-Party Data
    Celebrus
  - Honorable Mention
    
    InfoSum's Pioneering Non-Movement of Data
    InfoSum
  - Honorable Mention
    
    Zeotap Customer Intelligence Platform
    Zeotap
  - Honorable Mention
    
    Zeta Global’s Marketing Platform
    Zeta Global
- Best Demand-Side Technology
  - Winner
    
    Digital Turbine's DSP featuring SingleTap(TM)
    Digital Turbine
  - Honorable Mention
    
    Bringing your Programmatic Vision to Life with BidCore by IPONWEB
    IPONWEB
  - Honorable Mention
    
    Cognitiv NeuralMind™
    Cognitiv
  - Honorable Mention
    
    Life by PulsePoint
    PulsePoint
  - Honorable Mention
    
    L’Occitane: Mixing Up the Perfect Digital Formula to Generate Sales and Repeat Customers
    Epsilon
  - Honorable Mention
    
    Scibids AI and the Future of Privacy and Digital Marketing
    Scibids
- Best Early Stage Technology Company
  - Winner
    
    Evidnt is reimagining the way advertisers make real-time decisions in a privacy-first world.
    Evidnt
  - Honorable Mention
    
    Duration Media’s Vaas™ - Viewability as a Service™
    Duration Media LLC
  - Honorable Mention
    
    Frameplay Changes the Game with Intrinsic In-Game Advertising
    Frameplay
  - Honorable Mention
    
    Intowow Yieldbooster, The Future of Publishers' Programmatic Operation Experience
    Intowow Innovation
  - Honorable Mention
    
    TheViewPoint: An innovative CTV ad monetization platform with a unique machine learning algorithm TVP Intelpoint.
    TheViewPoint
- Best Measurement or Analytics Capability
  - Winner
    
    Samsung Ads/ Liquid Arcade Resident Evil Village Campaign
    Liquid Arcade
  - Honorable Mention
    
    Adelaide + Coca-Cola + MediaCom Switzerland: Pioneering Media Quality Measurement with AU
    Adelaide
  - Honorable Mention
    
    Frisch’s Big Boy Gets A Brand Lift With InMarket
    InMarket
  - Honorable Mention
    
    Oracle Moat Analytics measurement solutions
    Oracle Advertising
  - Honorable Mention
    
    Piano Analytics: Where Digital Analytics Meets Customer Journey Orchestration
    Piano
  - Honorable Mention
    
    Truthset Brings Data Accuracy to Programmatic Advertising Spend
    truthset
  - Honorable Mention
    
    Visit Franklin Tennessee: Creating community impact with relevant digital media
    Epsilon
- Best Publisher-Side Data Platform
  - Winner
    
    DanAds Self-Serve Ad Platform
    DanAds
  - Honorable Mention
    
    Epsilon’s Publisher Link: Monetizing Web Traffic on Cookieless Browsers
    Epsilon
  - Honorable Mention
    
    PerformLEAP Continues To Deliver Unmatched Features & Granular Reporting, Proving Why It’s The Future Of Marketing Platforms
    Perform[cb]
  - Honorable Mention
    
    Piano: The Analytics and Activation Platform
    Piano
  - Honorable Mention
    
    Xandr Curate Opens New Revenue Streams, Creates Competitive Advantage Through Strategic, Curated Marketplaces
    Xandr
- Best Seller-Focused Technology
  - Winner
    
    Magnite’s Demand Manager Empowers Publishers with Best-in-Class Tech and Service
    Magnite
  - Honorable Mention
    
    Duration Media’s Vaas™ - Viewability as a Service™
    Duration Media LLC
  - Honorable Mention
    
    Publica’s CTV Ad Server: The new infrastructure for streaming publishers.
    Publica
  - Honorable Mention
    
    PubMatic - OpenWrap/Identity Hub: Prebid As A Service
    PubMatic
  - Honorable Mention
    
    Putting Publishers in the Driver’s Seat Through LiveRamp’s Authenticated Traffic Solution
    LiveRamp
- Most Innovative TV Advertising Technology
  - Winner
    
    TripleLift's Most Innovative TV Advertising Technology
    TripleLift
  - Honorable Mention
    
    Beachfront's Unified Decisioning Technology
    Beachfront
  - Honorable Mention
    
    DeepIntent’s Connected TV Marketplace
    DeepIntent
  - Honorable Mention
    
    How We Defeated the Beast that is Ad Fraud
    HUMAN
  - Honorable Mention
    
    Innovid Decodes the CTV Measurement Landscape with Insight Solution & Groundbreaking Research
    Innovid
  - Honorable Mention
    
    Publica’s CTV Ad Server: The new infrastructure for streaming publishers.
    Publica
  - Honorable Mention
    
    VIZIO Goes to Direct to Device with Ads Business
    VIZIO Ads
  - Honorable Mention
    
    Winning The Euro Cup - Smart's Server-Side Ad Insertion Solution for Live Sports Ad Insertion
    Smart AdServer

Contact

Should you have any questions about the categories, rules, or gala for the AdExchanger Awards, please contact:

Emily Rocca
[email protected]

2021 WINNERS ANNOUNCED!

Search Winners

Agency & Consulting

The World's Most Experienced Data-Driven Marketing & Media Consulting Firm

Beeler.Tech Crowdsourced Consulting Strategy

How an innovative programmatic buying test gave The Hershey Company new confidence in their $400m agency selection.

How Doubling Down on Digital Allowed Diageo to Win Big

January Digital, The Digital Leadership Company™

Xaxis’ Custom Strategies Transform Digital Media Into Business Outcomes

Creating Unique Customer Journeys Through AUDIENCEX’s Proprietary Programmatic Platform.

DELVE Leverages Programmatic Throughout the Funnel and Across Channels to Consistently Drive Business Results for Clients

DSPolitical changes the political programmatic advertising landscape

Finecast for eBay

DSPolitical changes the political programmatic advertising landscape

Hyundai Question Everything Car Tops

Numberly for Whiskas: Brand-Retailer Data Collaboration Solutions

The 614 Group and TAG's North America Fraud Benchmark Study

Goodway Group’s Custom-built Tech Stack & Platform Prowess Meets the Needs of Modern Marketers, Drives Performance

Finecast Audience Planner

Gerber Life & Merkle Create a Data Lake to Gain 360-Customer Views

Social Bar by Adsterra is the best web push alternative with proved 2x revenue growth

yellowSTUDIO creative team uses Alison technology platform to drive ROAS for SciPlay

Campaigns

St. Jude Challenges the CTV Status Quo to Unlock New Audiences

Biden for President Connected TV Campaign

Honey Stinger, Connected TV Best Data-Driven TV Campaign

MiQ’s Advanced TV Solution Powers Data-Backed Strategy for GMMB and Ultimate Win of Biden for President Campaign

Pixability, iProspect, & Saucony - Launching the Endorphin Collection Through Connected TV

Basis Technologies Brings Educational Program to Professionals at Home

DELVE’s Programmatic AdTech Training Strategy

The StackAdapt Academy

The Pandemic Pivot: Social Display Spurs D2C Brand Growth for cbdMD During COVID and Beyond

Cancer Treatment Centers of America used a hyper-targeted OTT / CTV campaign to reach cancer patients throughout the pandemic

Goodway Group and Anytime Fitness Power Through a Tough Year to Increase Leads by 128%

Local Voices Partners with Influencers to Reach Millions of Young Voters through Mobile and Connected TV

Samsung Ads/ Liquid Arcade Resident Evil Village Campaign

Xaxis Champions DCO Evolution, Driving Record-Breaking Campaign For Leading Online Bank

Anheuser Busch’s consumer-centric DOOH campaign for a post-lockdown summer

Bounce Curl: Programmatic Digital OOH

Mercedes-Benz EQ Dynamic DOOH

Twitch Sees 23% Surge in Tune-In Intent for ‘Hottest Days’ Event With Programmatic DOOH

Warner Music, Ashnikko

Instreamatic: driving engagement with interactive voice ads

Scaling audience-based podcast buying with the Spotify Audience Network

Standardizing the Wild West of Advertising: Acast’s Golden Programmatic Ad Buying Innovations for Podcasting

TEGNA & Locked On Podcast Network - Innovation in Audio Advertising

Individual & Overall Awards

Black Community Private Marketplace

Helping Small Businesses Owned by People of Color Rise Above the Pandemic with Marketing Services and More

Publicis Media's Once & For All Coalition

TEGNA - Best Diversity, Equity & Inclusion Initiative

TripleLift Supports Underrepresented Voices in Advertising

Pioneering New Paths in Audio’s AdTech Revolution: Spotify’s Jay Richman

How Roku's Alison Levin successfully steered the company through the pandemic

Lisa Utzschneider, Adtech Powerhouse

Nii Ahene, Chief Strategy Officer, Tinuiti

Paolo Provinciali of Anheuser-Busch, Trading Media on Consumer Attention

Sarah Baker: Data-Driven Marketing At Its Best

Anton Lipkanou, One of the Youngest Agency Leaders on a Mission to Change Programmatic's Power Balance

Dan Robbins: Roku Ad Marketing Leadership

Erin Laughlin: Dow Jones maven of first-party data audience, analytics, and automation

Jon Mansell - VP, Programmatic Solutions & Partnerships, WarnerMedia Ad Sales

Bayer: Relentless Pursuit of Excellence for In-House Media Operations

Marketer

Unlocking Actionable Insights and Dispelling Legacy Myths via Data Science and Cloud Data Lake: Gerber Life Insurance + DELVE

Anheuser-Busch transforms Data from a barrier into a competitive asset

Brief Media Transforms Their Database and Revenue-Driving Programs with Omeda's CDP

FordDirect AdVantage – The Future of Dealer Advertising is here

Using Machine Learning & AI to Achieve a Higher ROAS: Alaska Airlines + Adswerve

Bayer: Relentless Pursuit of Excellence for In-House Media Operations

Anheuser-Busch's in-house team transforms the company into an industry leader in Data collection, SPO, and CTV

How In-Housing Media Operations Gave St. Jude its Digital Heart

HPE In-Houses with MiQ, Gaining Efficiencies and Future-proofing its Business

In-Housing the Un-Carrier: T-Mobile's Digital Media Transformation

The Disney Streaming In-House Power-House

Publisher

Where Influence Meets Identity: First-party data at The Wall Street Journal | Barron’s Group

Disney Advertising Sales - Disney Select

How Insider’s first-party data platform tripled in revenue in its launch year

LEARFIELD's publisher data platform: Fanbase