Congratulations to the 2024 AdExchanger Awards winners.

CELEBRATING EXCELLENCE IN DIGITAL MARKETING AND ADVERTISING

The editors of AdExchanger present the 2024 AdExchanger Awards, the only recognition program honoring the best of the best in programmatic.

Search Winners

Agency & Consulting
- Best In Commerce Media
  - Winner
    
    Diamond Foods Goes Nuts with Monks, Achieving 352% Sales Growth on Amazon
    Monks
  - Honorable Mention
    
    Member Obsessed: How Sam’s Club drives growth for brands by closing the loop and prioritizing member experience
    Sam's Club
- Best Programmatic Consulting Or Advisory Firm
  - Winner
    
    Prohaska Consulting - The Rebranding of News
    Prohaska Consulting
  - Honorable Mention
    
    Kepler: Bringing the Future in Focus
    Kepler
  - Honorable Mention
    
    Optimal: on a mission to replicate the scale of the open exchange in a cleaner, more equitable environment
    Optimal
  - Honorable Mention
    
    Sigma Software: Programmatic Development Partner to DanAds
    Sigma Software Group
- Best Use Of Data By An Agency
  - Winner
    
    Butler/Till's Conditions Marketplace: An Exclusive, Compliant, and Performant Targeting Offering for Their Pharma Clients.
    Butler/Till
  - Honorable Mention
    
    Adswerve's GenAI & Social Sentiment Analysis Tools Take Six Flags Customer Experience to New Heights
    Adswerve
  - Honorable Mention
    
    Data-Driven Language Modeling: How DSPolitical, INTRVL, and Fenton Transformed Voter Engagement
    Optimal
  - Honorable Mention
    
    Driving 24% of US COVID-19 Vaccinations through Moderna’s #SpikevaxPartner Community
    Coegi
  - Honorable Mention
    
    Maximizing Media Investments with DELVE’s Audience-First Giving Pyramid: A Transformative Partnership with UNICEF USA
    Delve
- Best Use Of Technology By An Agency
  - Winner
    
    How Rain the Growth Agency is Innovating CTV Performance Advertising Through Custom Algorithm Technology
    Rain the Growth Agency
  - Honorable Mention
    
    AI Target Optimizer: Artificial Intelligence for hyper-personalization and CRM performance
    Numberly
  - Honorable Mention
    
    From Dreams to Reality: Monks’ AI-Powered Creative for Hatch, a Sleep Wellness Company
    Monks
  - Honorable Mention
    
    Good Apple’s Proprietary Products
    Good Apple

Campaigns
- Best Data-Driven TV Campaign
  - Winner
    
    Spectrum Reach’s Customer Data Match Capability for a PMG Agency Client
    Spectrum Reach
  - Honorable Mention
    
    Cracking the CTV Code: How IRIS.TV and PMG Transformed CTV Advertising for CKE Restaurants
    IRIS.TV
  - Honorable Mention
    
    Effectv Combines Data, Targeted Delivery, Measurement, and Optimization to Drive Business Outcomes for Mancini’s Sleepworld
    FreeWheel
  - Honorable Mention
    
    Endurance Warranty Services Campaign
    Lockard & Wechsler Direct
  - Honorable Mention
    
    Nissan and Teads Unveil "Get Your Own Electrified Superpower" Omnichannel Campaign
    Teads
  - Honorable Mention
    
    Sky Italia's Audience Discovery Soars with Samsung Ads' Cutting-Edge Machine Learning
    Samsung Ads
- Best Overall Use Of Programmatic In A Marketing Campaign
  - Winner
    
    WMG Canada Tops the Charts Through Innovation with Media/Data Curation
    Audigent
  - Honorable Mention
    
    AI for Offline Sales - Chalice Custom Algorithms and The Hershey Company
    Chalice Custom Algorithms
  - Honorable Mention
    
    Maniko Nails Programmatic: The Easiest Manicure In The World Meets Mobile Gaming Audiences With Kayzen x Unity
    Unity, Kayzen
  - Honorable Mention
    
    Programmatic Excellence: MiQ & VML's Tennessee Tourism Campaign
    MiQ, VML
  - Honorable Mention
    
    Vision Media and Seattle Children’s Surpass Donation Goals with Programmatic Advertising
    Vision Media
- Best Programmatic Out-Of-Home Activation
  - Winner
    
    Gavidigest PDOOH Ramadan Countdown Dynamic Creative Helps Reckitt Break Sales Records
    Awarion - Havas
  - Honorable Mention
    
    “Be Like No One’s Watching”: Hyatt’s Andaz DOOH Campaign Drives 37% Lifts in Awareness & Consideration
    Vistar Media, dentsu x
  - Honorable Mention
    
    “If you’re seeing this, it's a greener time to use energy” - OVO’s Greener Grid Campaign
    Hivestack
  - Honorable Mention
    
    Scan the QR code and send the messege to yourself and everyone else!
    LIVE BOARD,INC
  - Honorable Mention
    
    Total Wine & More's Programmatic OOH Holiday Activation by Harmelin Media
    Harmelin Media
- Innovation In Audio Advertising
  - Winner
    
    Dentsu's audio campaign for Intel taps Instreamatic's new personalized AI audio ads for success
    dentsu
  - Honorable Mention
    
    Hyundai Drives Brand Awareness and Influences Consumer Purchasing Decisions Using AudioPixel and Second Screen Retargeting
    AdsWizz
  - Honorable Mention
    
    The Unshakeables, A New Podcast from Chase for Business and iHeartMedia's Ruby Studio
    iHeartMedia

Individual & Overall Awards
- Best Diversity, Equity, And Inclusion Initiative
  - Winner
    
    Kepler Academy: Empowering Diversity and Inclusion in Digital Marketing Through Hands-On Training and Mentorship
    Kepler
  - Honorable Mention
    
    Pixability's Inclusive Media Initiative (IMI)
    Pixability
- Best Sustainability Initiative
  - Winner
    
    Sharethrough: Leading the Path Towards Sustainable Advertising & Media
    Sharethrough
  - Honorable Mention
    
    Tripadvisor Ad Express & DanAds lead the way in Sustainable Advertising for the Global Hospitality Industry
    DanAds
- Leadership In Advertising
  - Winner
    
    Vinny Rinaldi - AI Innovator at The Hershey Company
    The Hershey Company
  - Honorable Mention
    
    Ann Tarasewicz, CEO, Axis
    Axis
  - Honorable Mention
    
    Kristen DiCorleto, Head of Marketing at CVS Media Exchange (CMX)
    CVS Media Exchange
  - Honorable Mention
    
    Mark Jablonowski, An Optimal Innovator
    Optimal
  - Honorable Mention
    
    Mark Marshall, Chairman, Global Advertising & Partnerships, NBCUniversal
    NBCUniversal
- Rising Star - Leadership Under 40
  - Winner
    
    Basis Technologies’ Ian Trider – a Lifetime’s Worth of Programmatic Achievements Within a Decade
    Basis Technologies
  - Honorable Mention
    
    Ann Tarasewicz, CEO, Axis
    Axis

Marketer
- Most Innovative Measurement Approach
  - Winner
    
    First-to-Market Research Showcases the Power of Attention on Bottom-Line Sales For Diageo
    Adelaide
  - Honorable Mention
    
    DELVE Revolutionizes Industry Standards: Implementing an Audience-First Marketing Strategy at Gerber Life Insurance Company
    Delve

Publisher
- Best Use Of Technology By A Publisher
  - Winner
    
    Forte by Vox Media
    Vox Media
  - Honorable Mention
    
    How AI and Emerging Tech Elevated The Independent’s Strategy to ‘Make Change Happen’ for global audiences
    The Independent
  - Honorable Mention
    
    Permutive & TelevisaUnivision: Achieving cross-platform addressability
    Permutive
  - Honorable Mention
    
    Pushly & Live Nation Entertainment: Bring the Party to Fans Globally
    Pushly, Inc.
  - Honorable Mention
    
    Taboola Helps The Independent Drive 43% Increase in Editorial Content Clickthrough Rate and Boost On-Site Engagement
    Taboola

Technology & Service Providers
- AI Innovators
  - Winner
    
    Rembrand Blends AI and AR to Create Unskippable Media Format For Brand Advertising
    Rembrand
  - Honorable Mention
    
    IntentKey® by Inuvo: Industry-Leading AI Innovation for Superior Media Buying and Unmatched Results
    Inuvo
  - Honorable Mention
    
    Movable Ink Da Vinci - One Send. Infinite Personalization.
    Movable Ink
  - Honorable Mention
    
    Protecting Against Modern Risk: How HUMAN Security Leverages AI to Battle Ad Fraud
    HUMAN Security
  - Honorable Mention
    
    Samba AI: Paving the Path for the Next Generation of TV Data
    Samba TV
- Best Account Support by a Technology Company
  - Winner
    
    Adapex's Data Refinery and Account Support
    Adapex
  - Honorable Mention
    
    Basis Technologies - Programmatic Support + Strategy, Planning, Search, Social, Experiential and Print (Yes, Print) Services
    Basis Technologies
  - Honorable Mention
    
    Flashtalking by Mediaocean
    Mediaocean
  - Honorable Mention
    
    Raptive’s Unparalleled Account Support Raptive Helps Creators Maximize Revenue While Protecting their Businesses
    Raptive
  - Honorable Mention
    
    Top Retailers Rely on Koddi's Account Support Team to Enhance Commerce Media Performance
    Koddi
- Best Commerce Media Technology
  - Winner
    
    Captiv8's Branded Storefronts Revolutionize Social Commerce For Creators, Brands, and Consumers
    Captiv8
  - Honorable Mention
    
    Driving 30% In-store visit lift for Giant Food with contextual commerce media
    Chicory
  - Honorable Mention
    
    iFood Boosts Ad Revenue 20x with Kevel Retail Media Cloud™
    Kevel
  - Honorable Mention
    
    Koddi: The Commerce Media Platform That the World's Largest Retailers Are Switching To
    Koddi
  - Honorable Mention
    
    Revolutionizing Commerce Media: Criteo Unifies the Fragmented Ecosystem
    Criteo
- Best Data Technology
  - Winner
    
    Protecting Against Modern Risk: How HUMAN Security Leverages AI to Battle Ad Fraud
    HUMAN Security
  - Honorable Mention
    
    Above Data's Semantic Layer Solutions
    Above Data, Inc.
  - Honorable Mention
    
    Aqfer Brings Digital Ad Measurement and Attribution to the Physical World with Clear Channel Outdoor's RADAR Data Solutions
    Aqfer
  - Honorable Mention
    
    Claravine and Slalom: Streamlining Taxonomy for Leading U.S. Mortgage Provider
    Claravine
  - Honorable Mention
    
    Cookieless innovation: Sky's journey with Permutive
    Permutive
- Best Demand-Side Technology
  - Winner
    
    FreeWheel’s DSP, Beeswax: The CTV DSP Built to Navigate Identity Challenges
    FreeWheel
  - Honorable Mention
    
    Activate: PubMatic's Groundbreaking SPO Solution Driving Programmatic CTV Growth and Efficiency
    PubMatic
  - Honorable Mention
    
    After Transformation, Yahoo DSP Earns the Gold
    Yahoo DSP
  - Honorable Mention
    
    Intent IQ’s Distributed Identity Technology and IIQ ID for Cookieless Audience Activation and Attribution Suite for Marketers
    Intent IQ
  - Honorable Mention
    
    LiveIntent Uncovers Engaged Email Subscribers and Boosts Monetization
    LiveIntent
- Best Identity Technology
  - Winner
    
    Intent IQ’s patented technology and IIQ ID: closing the gap between publishers and advertisers for cookieless audiences
    Intent IQ
  - Honorable Mention
    
    A multi-ID graph. One channel, multiple IDs, for the 3PC apocalypse that already happened in the EU
    Roq.ad
  - Honorable Mention
    
    Future-Proofing Identity: MiQ's Strategic Use of Experian's Graph
    Experian
  - Honorable Mention
    
    ID5, The Alternative ID That Could
    ID5
  - Honorable Mention
    
    Yahoo Identity Solutions: Leading with First-Party Data, Interoperability and an Integrated Approach
    Yahoo
- Best Industry Startup
  - Winner
    
    SWYM.ai – Algorithmic Media Supply Curation & Bid Decisioning
    SWYM.ai
  - Honorable Mention
    
    Advertible Levels the Native Playing Field with Innovative Native-as-a-Service Technology
    Advertible
  - Honorable Mention
    
    Axis
    Axis
- Best Measurement Or Analytics Capability
  - Winner
    
    AU: A Revolutionary Attention-Based Approach to Media Quality Measurement
    Adelaide
  - Honorable Mention
    
    Brands Optimize Ad Spend and Maximize Revenue with Modern Day MMM from Prescient AI
    Prescient AI
  - Honorable Mention
    
    LiveRamp's Cross-Screen Measurement & Analytics Solutions
    LiveRamp
  - Honorable Mention
    
    VALID: VIDEOAMP LINKED IDENTITY & DATA - A PROPRIETARY DATA & TECH ENGINE FOR MEDIA MEASUREMENT
    VideoAmp
  - Honorable Mention
    
    Zefr’s AI-Powered Brand Suitability Verification & Misinformation Protection Solution for Social Media Environments
    Zefr
- Best Privacy Technology
  - Winner
    
    ID-free® - Dstillery’s privacy-safe behavioral targeting technology
    Dstillery
  - Honorable Mention
    
    Above Data's Semantic Layer Solutions
    Above Data, Inc.
  - Honorable Mention
    
    Creating Privacy Standards at Scale for a Regulated Industry
    SafeGuard Privacy
  - Honorable Mention
    
    Predictive Audiences
    Proximic by Comscore
  - Honorable Mention
    
    Seedtag: Leading Privacy-First Advertising Across Screens with Contextual AI
    Seedtag
- Best Seller-Focused Technology
  - Winner
    
    Tripadvisor Ad Express & DanAds lead the way in Sustainable Advertising for the Global Hospitality Industry
    DanAds
  - Honorable Mention
    
    Bid Enhancement monetizes cookieless inventory for sell-side while powering cookieless activation & attribution for buy-side
    Intent IQ
  - Honorable Mention
    
    SmartProposal by Frequence: Transforming Media Sales with AI-Driven Proposals
    Frequence
  - Honorable Mention
    
    Triton Digital’s Advertising Platform Removes Friction to Maximize Publisher Success
    Triton Digital
  - Honorable Mention
    
    TV by OpenX, the Programmatic Industry’s First Initiative to Unlock the Full Potential of Biddable CTV
    OpenX
- Most Innovative TV Advertising Technology
  - Winner
    
    Harmony, by Innovid – Keeping TV Open for Everyone and Controlled by No One
    Innovid
  - Honorable Mention
    
    How Madhive Modernizes Legacy Systems to Enable Local Advertisers to Automate CTV Ad Buying
    Madhive
  - Honorable Mention
    
    Magnite and SpringServe Empower Media Owners to Maximize the Value of Their Inventory Across All Screens
    Magnite
  - Honorable Mention
    
    Roku Automatic Content Recognition
    Roku
  - Honorable Mention
    
    Transforming Programmatic CTV: Disney+ & Yahoo DSP's CTV App Install Innovation
    Yahoo DSP
  - Honorable Mention
    
    Vibe.co, the Google Ads of CTV
    Vibe

JUDGES

Tutuwa Ahwoi

Vice President, Spot Sales Operations

National Public Media
Paul Bannister

Chief Strategy Officer

Raptive
Matt Barash

Investor/Advisor
Adam Berkowitz

Chief of Staff, Head of Marketing

LiveIntent
Obele Brown-West

Executive Vice President of Media

Tinuiti
Dennis Buchheim

President & Founder

ThinkMedium
Brian Chap

CEO

Tech Recipes
Mohammad Chughtai

Global Head of Advanced TV

MiQ
Rikki Decker

Head of Client Services

Blockthrough
Emry DowningHall

SVP, Programmatic Revenue and Strategy

Unwind Media
Stephani Estes

Chief Media Officer

Goodway Group
Oscar Garza

EVP, Client Growth

GroupM
Amanda Gomez

Vice President, Revenue Operations

New York Post
Peter Hanford

MD Global Growth

Ebiquity
Eli Heath

SVP, Global Addressability

Lotame
Stephen Howard-Sarin

Managing Director of Retail Media

Criteo
Ryanne Laredo

SVP, Customer Success

Nielsen
Melody Lin

Consultant, Market Insights and Strategy in Media and Ad Tech
Freddie Liversidge

VP of Global Media

HP Inc
Barry Lowenthal

President

Inuvo
Amanda Martin

Senior Vice President of Partnerships and Business Strategy

Mediavine
Ramsey McGrory

Chief Development Officer

Mediaocean
Scott Messer

Rev Ops Leader, Media Operator, Ad Tech Expert

Messer Media
Ian Meyers

Co-Founder

Sincera
Jennifer Milk

VP, Marketing and Communications

Publicis Media
Mike O'Sullivan

Co-Founder

Sincera
Emily Palmer

Digital Media & AdTech Consultant

Emily Ad Woman
Ryan Pauley

President

Vox Media
Matt Prohaska

CEO and Principal

Prohaska Consulting
Laurel Rossi

CRO/CMO

Infillion
Brittany Slattery

Chief Marketing Officer

OpenAP
Marilois Snowman

CEO/Founder

Mediastruction
Ben Sylvan

Vice President, Data Partnerships

The Trade Desk
Prerna Talreja

Managing Director of Digital Activation

Crossmedia
Kieley Taylor

Managing Partner, Global Head of Partnerships

GroupM
Cary Tilds

Chief Strategy and Operations Officer

Frameplay
Courtney Trudeau

SVP, Head of Tech Strategy

Merkle
Melinda Han Williams

Chief Data Scientist

Dstillery
Geoff Wolinetz

SVP Publisher and Demand Platforms

OpenX
Alessandro De Zanche

Founder

ADZ Strategies

Contact

Should you have any questions about the categories, rules, or gala for the AdExchanger Awards, please contact:

Emily Rocca
[email protected]

CELEBRATING EXCELLENCE IN DIGITAL MARKETING AND ADVERTISING

Search Winners

Agency & Consulting

Diamond Foods Goes Nuts with Monks, Achieving 352% Sales Growth on Amazon

Member Obsessed: How Sam’s Club drives growth for brands by closing the loop and prioritizing member experience

Prohaska Consulting - The Rebranding of News

Kepler: Bringing the Future in Focus

Optimal: on a mission to replicate the scale of the open exchange in a cleaner, more equitable environment

Sigma Software: Programmatic Development Partner to DanAds

Butler/Till's Conditions Marketplace: An Exclusive, Compliant, and Performant Targeting Offering for Their Pharma Clients.

Adswerve's GenAI & Social Sentiment Analysis Tools Take Six Flags Customer Experience to New Heights

Data-Driven Language Modeling: How DSPolitical, INTRVL, and Fenton Transformed Voter Engagement

Driving 24% of US COVID-19 Vaccinations through Moderna’s #SpikevaxPartner Community

Maximizing Media Investments with DELVE’s Audience-First Giving Pyramid: A Transformative Partnership with UNICEF USA

How Rain the Growth Agency is Innovating CTV Performance Advertising Through Custom Algorithm Technology

AI Target Optimizer: Artificial Intelligence for hyper-personalization and CRM performance

From Dreams to Reality: Monks’ AI-Powered Creative for Hatch, a Sleep Wellness Company

Good Apple’s Proprietary Products

Campaigns

Spectrum Reach’s Customer Data Match Capability for a PMG Agency Client

Cracking the CTV Code: How IRIS.TV and PMG Transformed CTV Advertising for CKE Restaurants

Effectv Combines Data, Targeted Delivery, Measurement, and Optimization to Drive Business Outcomes for Mancini’s Sleepworld

Endurance Warranty Services Campaign

Nissan and Teads Unveil "Get Your Own Electrified Superpower" Omnichannel Campaign

Sky Italia's Audience Discovery Soars with Samsung Ads' Cutting-Edge Machine Learning

WMG Canada Tops the Charts Through Innovation with Media/Data Curation

AI for Offline Sales - Chalice Custom Algorithms and The Hershey Company

Maniko Nails Programmatic: The Easiest Manicure In The World Meets Mobile Gaming Audiences With Kayzen x Unity

Programmatic Excellence: MiQ & VML's Tennessee Tourism Campaign

Vision Media and Seattle Children’s Surpass Donation Goals with Programmatic Advertising

Gavidigest PDOOH Ramadan Countdown Dynamic Creative Helps Reckitt Break Sales Records

“Be Like No One’s Watching”: Hyatt’s Andaz DOOH Campaign Drives 37% Lifts in Awareness & Consideration

“If you’re seeing this, it's a greener time to use energy” - OVO’s Greener Grid Campaign

Scan the QR code and send the messege to yourself and everyone else!

Total Wine & More's Programmatic OOH Holiday Activation by Harmelin Media

Dentsu's audio campaign for Intel taps Instreamatic's new personalized AI audio ads for success

Hyundai Drives Brand Awareness and Influences Consumer Purchasing Decisions Using AudioPixel and Second Screen Retargeting

The Unshakeables, A New Podcast from Chase for Business and iHeartMedia's Ruby Studio

Individual & Overall Awards

Kepler Academy: Empowering Diversity and Inclusion in Digital Marketing Through Hands-On Training and Mentorship

Pixability's Inclusive Media Initiative (IMI)

Sharethrough: Leading the Path Towards Sustainable Advertising & Media

Tripadvisor Ad Express & DanAds lead the way in Sustainable Advertising for the Global Hospitality Industry

Vinny Rinaldi - AI Innovator at The Hershey Company

Ann Tarasewicz, CEO, Axis

Kristen DiCorleto, Head of Marketing at CVS Media Exchange (CMX)

Mark Jablonowski, An Optimal Innovator

Mark Marshall, Chairman, Global Advertising & Partnerships, NBCUniversal

Basis Technologies’ Ian Trider – a Lifetime’s Worth of Programmatic Achievements Within a Decade

Ann Tarasewicz, CEO, Axis

Marketer

First-to-Market Research Showcases the Power of Attention on Bottom-Line Sales For Diageo

DELVE Revolutionizes Industry Standards: Implementing an Audience-First Marketing Strategy at Gerber Life Insurance Company

Publisher

Forte by Vox Media

How AI and Emerging Tech Elevated The Independent’s Strategy to ‘Make Change Happen’ for global audiences

Permutive & TelevisaUnivision: Achieving cross-platform addressability

Pushly & Live Nation Entertainment: Bring the Party to Fans Globally

Taboola Helps The Independent Drive 43% Increase in Editorial Content Clickthrough Rate and Boost On-Site Engagement

Technology & Service Providers

Rembrand Blends AI and AR to Create Unskippable Media Format For Brand Advertising

IntentKey® by Inuvo: Industry-Leading AI Innovation for Superior Media Buying and Unmatched Results

Movable Ink Da Vinci - One Send. Infinite Personalization.

Protecting Against Modern Risk: How HUMAN Security Leverages AI to Battle Ad Fraud

Samba AI: Paving the Path for the Next Generation of TV Data

Adapex's Data Refinery and Account Support

Basis Technologies - Programmatic Support + Strategy, Planning, Search, Social, Experiential and Print (Yes, Print) Services

Flashtalking by Mediaocean

Raptive’s Unparalleled Account Support Raptive Helps Creators Maximize Revenue While Protecting their Businesses

Top Retailers Rely on Koddi's Account Support Team to Enhance Commerce Media Performance

Captiv8's Branded Storefronts Revolutionize Social Commerce For Creators, Brands, and Consumers

Driving 30% In-store visit lift for Giant Food with contextual commerce media

iFood Boosts Ad Revenue 20x with Kevel Retail Media Cloud™

Koddi: The Commerce Media Platform That the World's Largest Retailers Are Switching To

Revolutionizing Commerce Media: Criteo Unifies the Fragmented Ecosystem

Protecting Against Modern Risk: How HUMAN Security Leverages AI to Battle Ad Fraud

Above Data's Semantic Layer Solutions

Aqfer Brings Digital Ad Measurement and Attribution to the Physical World with Clear Channel Outdoor's RADAR Data Solutions

Claravine and Slalom: Streamlining Taxonomy for Leading U.S. Mortgage Provider

Cookieless innovation: Sky's journey with Permutive