Step into the Live Exchange for some networking, idea sharing and a cup of coffee or tea. See something you like and want to learn more about? Chat ‘em up or use your AdExchanger Event app to set up a meeting.

Technologies meant to bring us closer together often divides us. But there’s no reason why our relationship with technology needs to be negative or self-destructive so long as people work together. Or, in the words of futurist and author Douglass Rushkoff, so long as we join “Team Human.” What does that mean? Rushkoff will lay out what it means to be “team human” in his inimitable, unapologetic style.

Conference talks often contain a lot of broad promises of changing landscapes and bright futures. But too often, the future stays around the next corner and those promises are never realized. In this talk, Oz Etzioni, CEO of Clinch, the leading personalized advertising company, will not only point the way to a better future for advertising, he’ll show you a new technology that businesses like yours are using today to make those promises a reality.

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2021 was a tough year for Nielsen and panel-based measurement in general. Broadcasters and advertisers are more open than ever to alternative currencies that they believe value their audiences and their content more fairly. Nielsen, long the TV ratings giant, is at a crossroads. In this frank conversation, Nielsen CEO David Kenny will share the company’s vision and plans for the future in a world where the only constant is change.

Catch up with fellow attendees over some refreshments and have another opportunity to meet with our Live Exchange partners.

Silicon Valley giants (the one-time FAANG companies, now MAANA) have woven themselves into worldwide culture and individual people’s lives: What people watch. What news they read. How they make or spend money. In turn, legislators and regulators are adapting models for consumer privacy, antitrust definitions and the economics of news and media. Hal Singer, Managing Director at Econ One Research, brings his economics experience to questions of antitrust practice in media and technology.

As an industry, we’ve spent years collecting data on consumers and their habits as a way to understand how best to advertise to them. While these insights have been useful, they have also made the digital ecosystem for consumers annoying, creepy, and intolerable at times. In this session, Phil Schraeder, GumGum’s CEO will explore why digital advertising doesn’t need to know who you are and how understanding a consumer's mindset through contextual intelligence will be the future of digital advertising.

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Facebook, now Meta, is rarely out of the headlines. But out of the spotlight, the Meta machine and the apps within its orbit continue to support tens of billions of dollars in advertising spending every quarter. In the thick of it all is Alvin Bowles, Meta’s VP of global marketing partnerships. He oversees relationships for monetization, ad tech, creative solutions and marketing services. In this fireside, Bowles gives us a peek behind the Meta curtain.

Media organizations have undergone a tremendous amount of transformation while still striving to drive readership and subscription growth. Join this conversation between Sara Fischer and Kat Downs Mulder to learn how The Post is pioneering a hybrid news-engineering product structure to drive business goals. You’ll learn some tips that you can model in your own business structure.

Beam Suntory is reinventing Beam’s market-centric business model to one that is both global and personal. Beam Suntory’s first President of Brands, Jessica Spence, is changing the spirit company’s approach to marketing by putting its legacy brands – Jim Beam, Maker’s Mark, Courvoisier, Laphroaig, and more – at the heart of the business. In this presentation and Q&A, Jessica shares the brands’ new playbook, which emphasizes autonomy for each of the brands, and how this approach will make the brands more nimble turning a time of immense change.

Break bread and catch up on the day with other attendees at our networking lunch. Your chance to take a break, talk shop, or just talk before afternoon sessions.

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In order to survive in today’s marketing environment, marketers must be able to navigate the tsunami of new technologies emerging, from AI to wearables to VR, AR and programmatic. As both an author and practitioner, Raja Rajamannar has very practical advice to share. In this presentation, Rajamannar delves into his views on today’s “Quantum Marketing” landscape and how he devises strategy as CM&CO of Mastercard.

In the current state of measurement, there's what we have today, and what will be missing come tomorrow. This presentation will explain how a broad cross-section of measurement stakeholders will be impacted by identity changes, and outline the thought process market leaders are going through to get from measurement metrics to a true measurement ecosystem.

Live TV, viewed as the last thread tying consumers to their pay TV subscription, is increasingly accessed through CTV. In this session, Magnite will unveil new consumer research around how CTV viewers watch live programming, including live sports, with actionable takeaways for media owners and advertisers looking to more effectively engage in this arena.

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Advertising is at a crossroads. As regulation and consumers’ privacy expectations make third-party cookies obsolete and reshape how digital ads are bought and sold, Google is planning for a privacy-first future. This fireside chat with Google covers its perspective on the future of personalized advertising, both in the year ahead, and beyond.

Show me an interesting data-sharing partnership; I’ll show you a cloud-based data clean room. Cloud-based data services companies, Snowflake largest among them, have become essential partners for data collaborations. It’s where the first-party data lives because companies trust their rules to anonymize IDs and proprietary information. For a business without advertising technology, Snowflake is one of the most important companies to know for data-driven marketers. Snowflake’s Bill Stratton will speak to the unique first-party data demands of media and technology businesses. 

Catch up with fellow attendees over some refreshments and have another opportunity to meet with our Live Exchange partners.

Ad tech companies are going public left and right. The experience can transform a company’s priorities, change relationships with customers and put companies on a roller coaster of ups and downs that mirror a stock’s rise and fall. This panel -- which includes both newbies and a veteran to the public markets — will weigh in on the IPO trend and what it means for their individual companies as well as ad tech’s broader future. Moderated by Terence Kawaja.

"Facebook acts like a small child who falls in love with a new Lego set but then grows bored. It is up to users and business partners to pick up the mess." So writes New York Times columnist Shira Ovide in a recent missive for the NYT's On Tech newsletter, a guide to how technology is changing the world, in wonderful and not-so-wonderful ways. If you like zingers, you'll like this fast-paced fireside with Ovide, in which she'll share her sharp-witted views on Facebook's follies, the Metaverse ... and why, despite Facebook's name change to Meta, she's sticking with "Facebook."

Recent years have seen a revolution of media, commerce and first-party data. Major retailers and online ordering hubs like Instacart collect immensely valuable purchase data, and are figuring out how to put that data use (or at least to profit). Two important entrants in the space are Walgreens and Kroger. We examine how retail and ecommerce have converged with digital marketing, and where brands and retailers are focused for the year ahead.

Already in the midst of transformation, ad agencies were tested by the pandemic and the ensuing talent crisis. As agencies emerge as strategic partners to clients, they must guide clients in new fields, from connected TV to commerce to AI to a world without third-party cookies.

Gather with fellow Industry Preview attendees for our networking reception. Enjoy apps, drinks and some fun with old and new friends alike. 

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