Overview
AdExchanger’s spring virtual event series, Innovation Labs, will provide mission-critical intelligence on the biggest challenges and opportunities facing data-driven marketers in 2021 and beyond. Three days. Three core areas of focus: Identity, Ecommerce and Connected TV.
Our easy-to-navigate virtual environment offers attendees:
Networking and messaging tools | Sessions on-demand during and post-event | Mobile option
See below for more information and click on the AGENDA page for full programming details.
A THREE DAY PROGRAM
IDENTITY DAY | TUESDAY MARCH 16:
Get an up to the minute assessment of the dramatic disruption to how audiences are identified and measured in a privacy-first world. We will have breakout sessions on areas such as Google’s Sandbox proposals, the end of Apple’s IDFA, the rise of new identifiers designed to replace the third-party cookie, and much more.
ECOMMERCE DAY | TUESDAY APRIL 20:
A full day of deep-dive sessions on the opportunities around ecommerce and retail transformation that have dramatically accelerated over the last year. Marketers, retail companies, and technology suppliers will discuss consumer behavior changes, retail media platforms, new data sets, and other facets of the ecommerce revolution.
CTV DAY | TUESDAY MAY 18:
A comprehensive day exploring the fast-changing TV landscape. The rise of streaming TV in the living room has generated urgent questions around advertising addressability and measurement in the CTV arena. Marketers, agency buyers, and media companies will discuss topics such as household data, reach & frequency management, fraud prevention, and advertising effectiveness.
Have questions? Contact our support team at [email protected] or 1-800-777-5006.
3
Impactful Days
Tuesday March 16: Identity Day, Tuesday April 20: Commerce Day, Tuesday May 18: CTV Day. Attend live when you can, watch on-demand later when you can’t.
30+
Expert Speakers
Hear from innovators, industry leaders, researchers and analysts on both the buy and sell side of programmatic media and marketing.
3
Mission-Critical Core Areas
Identity, Commerce, and Connected TV. Three topics on every data-driven marketers’ minds. Get all the strategic insights, most recent updates, and future forecasts needed for success in 2021 and beyond.
20+
Compelling Sessions
Learn across a variety of content modules: deep-dive sessions, demos, keynotes, and discussion panels. Engage directly with speakers during live Q&As. And there’s no risk to miss. What you can’t attend live, you can view on-demand later.
Why Attend
Come for insightful presentations, informative panels, in-depth workshops and invaluable networking with PROGRAMMATIC LEADERS.
Testimonials
I’m new to programmatic and needed the basics on programmatic trends and products. I also gained a deeper understanding of the evolution of programmatic.
– Ian Wilson, Senior Director of Global Digital and Marketing Development
Heineken
I attended to learn more about current market trends and meet new companies. I came away with lots of best practices for addressable media.
– Rachel Pillet, Manager of Sales
Publishers Clearing House
AdExchanger conferences provide a great opportunity to hear from industry colleagues across a spectrum of topics, from macro industry trends to tactical and tangible day-to-day operations. The latter is a perspective that is typically lacking at many other events yet critical to have, as anchors to what teams are directly tackling every day.
– Sara Livingston, VP of Digital Strategy
Turner
