NEW!
Commerce Media Summit at Programmatic I/O Las Vegas.
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Speakers

  • Airey Baringer

    Airey Baringer

    VP of Product Management
    TripleLift
  • Katie Barrett

    Katie Barrett

    Head of Strategic Sales
    LG Ad Solutions
  • Michael Beach

    Michael Beach

    CEO
    Cross Screen Media
  • Kamal Bhandal

    Kamal Bhandal

    Vice President, Global Brand & Consumer Marketing
    Align
  • Alyssa Boyle

    Alyssa Boyle

    Senior Editor
    AdExchanger
  • Dennis Buchheim

    Dennis Buchheim

    President & Founder
    ThinkMedium
  • Vivian Chang

    Vivian Chang

    Head of DTC
    The Clorox Company
  • Brian Chap

    Brian Chap

    CEO
    Tech Recipes
  • Andrew Covato

    Andrew Covato

    Founder & Managing Director
    Growth By Science
  • Scott Cunningham

    Scott Cunningham

    Initiative Lead
    NewsPassID
  • Zachary Darkow

    Zachary Darkow

    Head of Marketing Measurement
    The Home Depot
  • Ed Dinichert

    Ed Dinichert

    CRO
    TripleLift
  • Emry DowningHall

    Emry DowningHall

    SVP, Programmatic Revenue and Strategy
    Unwind Media
  • Sherine Ebadi

    Sherine Ebadi

    Managing Director
    Kroll
  • Rachel Eckerling

    Rachel Eckerling

    SVP Precision US
    Publicis Media
  • Jeff Ekeanyanwu

    Jeff Ekeanyanwu

    Data Engineer, Clean Rooms (Emerging)
    Flywheel
  • Erin Foxworthy

    Erin Foxworthy

    Industry Principal, Marketing & Advertising
    Snowflake
  • Jay Friedman

    Jay Friedman

    CEO
    Goodway Group
  • Arielle Garcia

    Arielle Garcia

    Director of Intelligence
    Check My Ads
  • Brian Garrigan

    Brian Garrigan

    Senior Vice President of Sales
    Simpli.fi
  • Scott Gatz

    Scott Gatz

    Founder & CEO
    Q Digital
  • Teddy Goff

    Teddy Goff

    Co-Founder
    Precision
  • Mara Greenwald

    Mara Greenwald

    SVP, Commerce Media
    Night Market
  • Shiv Gupta

    Shiv Gupta

    Founder & CEO
    U of Digital
  • Manny Hernandez

    Manny Hernandez

    SVP, Activation
    Carat
  • Kate Holliday

    Kate Holliday

    VP of Politics and Public Affairs
    Powers Interactive
  • Andy Howard

    Andy Howard

    Senior Director of Commerce Media
    Mars Commerce
  • Kevin Howard

    Kevin Howard

    Executive Director, Digital Marketing Strategy & Innovation
    Ally Financial
  • Stephen Howard-Sarin

    Stephen Howard-Sarin

    Managing Director of Retail Media
    Criteo
  • DéVon Christopher Johnson

    DéVon Christopher Johnson

    Co-Founder
    BOMESI
  • Tameka Kee

    Tameka Kee

    Deputy Managing Director
    CIMM
  • Martin Kihn

    Martin Kihn

    SVP Strategy
    Salesforce
    Salesforce
  • Matt Kilmartin

    Matt Kilmartin

    SVP, Habu and Partnerships
    LiveRamp
  • Andrea Kwiatek

    Andrea Kwiatek

    Director, Strategic Partnerships
    Goodway Group
  • Mike Levin

    Mike Levin

    VP, Advanced Products and Activation
    NBCUniversal
  • Betty Louie

    Betty Louie

    Partner & General Counsel
    The Brandtech Group
  • Laura Martin

    Laura Martin

    Senior Media & Internet Analyst
    Needham
  • Patrick McCarthy

    Patrick McCarthy

    SVP, Programmatic Monetization
    Dotdash Meredith
  • Keagan McDonnell

    Keagan McDonnell

    Sr. Director Commerce Partnerships & Product Innovation
    Omnicom Media Group
  • Ian Meyers

    Ian Meyers

    Co-Founder
    Sincera
  • Ali Miller

    Ali Miller

    VP of Ads Product
    Instacart
  • Michelle Nagelberg

    Michelle Nagelberg

    Group Director, Business Intelligence Lead
    Choreograph
  • Kim Ong

    Kim Ong

    VP, Product, Measurement, and Data Collaboration
    NBCUniversal
  • Mike O'Sullivan

    Mike O'Sullivan

    Co-Founder
    Sincera
  • Nicole Perrin

    Nicole Perrin

    SVP, Business Intelligence
    Advertiser Perceptions
  • Tylynn Pettrey

    Tylynn Pettrey

    VP of Data Science
    Chalice Custom Algorithms
  • Mike Richter

    Mike Richter

    Principal & Founder
    Finnovar Media
  • Oscar Rondon

    Oscar Rondon

    SVP, Products and Partnerships
    MiQ
  • Emily Scadden

    Emily Scadden

    Head of Americas Ad Tech Partnerships
    Google Privacy Sandbox
  • Brittany Schermerhorn

    Brittany Schermerhorn

    SVP of Media
    Razorfish
  • Ross Schwaber

    Ross Schwaber

    SVP, Product & Solutions
    Scuba Analytics
  • Bharat Sharma

    Bharat Sharma

    COO
    mCanvas
  • Kevin Sheehan

    Kevin Sheehan

    Partner, Director, Investment
    GroupM
  • Julia Shullman

    Julia Shullman

    General Counsel & Chief Privacy Officer
    Telly
  • Alan Silverberg

    Alan Silverberg

    EVP, Data & Platform Solutions
    Publicis Collective
  • Hillary Slattery

    Hillary Slattery

    Senior Director of Programmatic Product
    IAB Tech Lab
  • Rocco Strauss

    Rocco Strauss

    Senior Analyst & Partner
    Arete Research
  • Ben Sylvan

    Ben Sylvan

    Vice President, Data Partnerships
    The Trade Desk
  • George Tarnopolsky

    George Tarnopolsky

    VP, Programmatic
    Good Apple
  • Courtney Trudeau

    Courtney Trudeau

    SVP, Head of Tech Strategy
    Merkle
  • Anthony Vargas

    Anthony Vargas

    Senior Editor
    AdExchanger
  • Anna Westfelt

    Anna Westfelt

    Head of Data Privacy Practice
    Gunderson Dettmer
  • Max Willens

    Max Willens

    Senior Analyst
    EMARKETER
  • Claire Wyatt

    Claire Wyatt

    Vice President, Business Strategy & Marketing Science
    Albertsons Media Collective
  • Mike Yeagley

    Mike Yeagley

    Chief Strategy Officer
    cohort.ID
  • Jia Zhou

    Jia Zhou

    VP of Trading
    GroupM

Agenda

Monday - May 20, 2024

    1:00pm – 1:10pm 10 mins
  • Welcome to the first Commerce Media Summit!*

    1:00pm – 1:10pm
  • 1:10pm – 1:25pm 15 mins
  • The State of Commerce Media*

    1:10pm – 1:25pm

    As commerce media expands, what areas will see the most growth? Learn more about the state of commerce media and its biggest players, in this research presntation that will guide buyers and sellers who want to take advantage of its expansion. 

    • Max Willens

      Max Willens

      Senior Analyst // EMARKETER
  • 1:25pm – 2:00pm 35 mins
  • Evaluating Retail Media Networks to Build a Connected Commerce Plan*

    1:25pm – 2:00pm

    If it feels like you’re reading about a new retail media network every month, you’re not alone. We’ve seen tremendous growth in this space this past year, but why? Join us to dig into the factors around the significant scale and growth and why not all networks are the same. We’ll walk you through the key differentiators and how we’ve developed a tool to help you evaluate each. Plus, you’ll learn the core principles to planning and building a connected commerce plan that involves retail media.

    • Andy Howard

      Andy Howard

      Senior Director of Commerce Media // Mars Commerce
  • 2:00pm – 2:30pm 30 mins
  • Networking Break

    2:00pm – 2:30pm
  • 2:40pm – 3:05pm 25 mins
  • Commerce Media Enters The Clean Room*

    2:40pm – 3:05pm

    Retail media players hold sales data, and the value of that data will only increase when third-party cookies expire. Learn how data matching is being used to improve targeting and measurement, as creative use cases for data continue to be discovered.

    • Jeff Ekeanyanwu

      Jeff Ekeanyanwu

      Data Engineer, Clean Rooms (Emerging) // Flywheel
  • 3:05pm – 3:35pm 30 mins
  • How Retailers Are Stocking Their New Shelfspace: Advertising*

    3:05pm – 3:35pm

    Retail chains, online platforms and practically any business with valuable audience data is on the Retail Media trend. But retail media has a long way to go to achieve its potential to be a large and profitable hub for online advertising. We bring together advertising leaders from across a range of data-rich retail media sellers. 

    • Ali Miller

      Ali Miller

      VP of Ads Product // Instacart
    • Claire Wyatt

      Claire Wyatt

      Vice President, Business Strategy & Marketing Science // Albertsons Media Collective
    • James Hercher

      James Hercher

      Senior Editor // AdExchanger
  • 3:35pm – 4:00pm 25 mins
  • Forging Retail Media Standards*

    3:35pm – 4:00pm

    Retail media cannot be standardized. It's a mix of out-of-home placements, in-store audio and radio, paper and online coupons, search and programmatic units, affiliate marketing and more. But standards are coming, and soon. Those most involved with the cross-industry initiative are joining to discuss the need for standardization and what eventual standards will look like.

    • Hillary Slattery

      Hillary Slattery

      Senior Director of Programmatic Product // IAB Tech Lab
  • 4:00pm – 4:40pm 40 mins
  • Defragmenting Retail Media*

    4:00pm – 4:40pm

    Today, buying retail media is complex and unstandardized. With dozens of partners and many ways to buy, target and measure, retail media needs to simplify to unlock further growth. In this panel with key retail media players, they discuss what the industry needs to streamline as it charts its next phase of growth.

    • Mara Greenwald

      Mara Greenwald

      SVP, Commerce Media // Night Market
    • Ben Sylvan

      Ben Sylvan

      Vice President, Data Partnerships // The Trade Desk
    • Stephen Howard-Sarin

      Stephen Howard-Sarin

      Managing Director of Retail Media // Criteo
    • Allison Schiff

      Allison Schiff

      Managing Editor // AdExchanger
  • 4:40pm – 4:55pm 15 mins
  • How Brands Can Get More Results Thanks To Enhanced Creative Experiences and Publishers Signals in Retail Media

    4:40pm – 4:55pm

    TripleLift is at the forefront of launching new formats for Retail Media, looking for unique ways to increase ROAS while making advertisers' lives easier. TripleLift creative tech assembles components directly coming from Product Detail Pages and renders native ads offsite, at no additional creative cost. Hear from TripleLift's CRO, Ed Dinichert, to learn more about this unique offering and how the company is using contextual data to allow for better informed creative experiences for shoppers.

    • Ed Dinichert

      Ed Dinichert

      CRO // TripleLift
    TripleLift
  • 4:55pm – 6:00pm 1 Hr, 5 mins
  • Welcome Reception

    4:55pm – 6:00pm

    Arrive in time to mingle the eve before sessions kick off. Pick up your badge and get to know some of the folks you’ll be spending the next two days with. Grab a drink with your peers and cut a rug with the live band in the Live Exchange. Get the most out of your #PROGIO experience and start connecting early! 

    IQM

Tuesday - May 21, 2024

    7:30am – 8:45am 1 Hr, 15 mins
  • Breakfast

    7:30am – 8:45am

    Step into the Live Exchange for some networking, idea sharing and a cup of coffee or tea. See something you like and want to learn more about? Chat ‘em up!

  • 8:50am – 9:00am 10 mins
  • Welcome to Programmatic I/O Las Vegas

    8:50am – 9:00am
  • 9:00am – 9:20am 20 mins
  • Keynote: In-Housing for the Future, With Ally Financial

    9:00am – 9:20am

    Ally Financial is a poster child for successful in-housing. But bringing programmatic and paid social in-house – and building the tech, infrastructure and people to support the initiative – was only the first step of Ally’s journey. What’s next is being ready to harness the latest technologies to accelerate the business. Join Kevin Howard, Ally’s executive director of digital strategy & growth marketing, as he shares how in-housing helped lay the foundation to experiment with emerging technologies.

    • Kevin Howard

      Kevin Howard

      Executive Director, Digital Marketing Strategy & Innovation // Ally Financial
  • 9:20am – 9:40am 20 mins
  • Welcoming a More Private Internet Together

    9:20am – 9:40am

    Feedback is the gift that keeps on giving. The Privacy Sandbox invites Dotdash Meredith to highlight early observations from their work to transition to cookieless monetization strategies, and share how they helped drive recent progress to improve insights based on their testing of the Privacy Sandbox APIs.

    • Patrick McCarthy

      Patrick McCarthy

      SVP, Programmatic Monetization // Dotdash Meredith
    • Emily Scadden

      Emily Scadden

      Head of Americas Ad Tech Partnerships // Google Privacy Sandbox
    Google Privacy Sandbox
  • 9:40am – 10:05am 25 mins
  • For The 2024 Election, All Roads Lead To Vegas

    9:40am – 10:05am

    What happens in Vegas, stays in Vegas? That’s definitely not true of politics. This year, the state of Nevada will be a key battleground for the Presidential election, and could also tip the balance in the Senate or House. In this panel, we’ll explore how data-driven political advertisers will converge on Nevada in 2024, and how candidates will try to persuade this state’s population, with its strange mix of young and old, urban and rural, and, mostly, unaffiliated voters.

    • Teddy Goff

      Teddy Goff

      Co-Founder // Precision
    • Michael Beach

      Michael Beach

      CEO // Cross Screen Media
    • Kate Holliday

      Kate Holliday

      VP of Politics and Public Affairs // Powers Interactive
  • 10:05am – 10:25am 20 mins
  • Maximizing Campaign Impact: Crafting Your CTV Inventory Blend

    10:05am – 10:25am

    In the ever-evolving landscape of Connected TV (CTV) advertising, crafting the perfect blend of inventory is paramount for campaign success. Gain actionable insights and practical tips to refine your CTV inventory strategy and achieve unparalleled results in your campaigns. Whether you're a seasoned marketer or new to the CTV space, this session equips you with the knowledge and tools to elevate your advertising initiatives and drive measurable success within CTV.

    • Katie Barrett

      Katie Barrett

      Head of Strategic Sales // LG Ad Solutions
    • Kevin Sheehan

      Kevin Sheehan

      Partner, Director, Investment // GroupM
    LG Ad Solutions
  • 10:25am – 10:50am 25 mins
  • Were We Wrong About the Value of First-Party Data?

    10:25am – 10:50am

    First-party data gets plenty of hype. But is it the magic cure-all for all of ad tech's problems, from the decline of cookies to the erosion of measurement and the difficulties of truly connecting with your customers? Our panelists will separate the hype from reality when it comes to first-party data, including where first-party data actually drives results, and where it doesn't drive impact to justify the resources and hype.

    • Martin Kihn

      Martin Kihn

      SVP Strategy // Salesforce
    • Erin Foxworthy

      Erin Foxworthy

      Industry Principal, Marketing & Advertising // Snowflake
    • Matt Kilmartin

      Matt Kilmartin

      SVP, Habu and Partnerships // LiveRamp
    • Sarah Sluis

      Sarah Sluis

      Executive Editor // AdExchanger
  • 10:50am – 11:20am 30 mins
  • Networking Break

    10:50am – 11:20am

    Catch up with fellow attendees over some refreshments and have another opportunity to meet with our Live Exchange partners.

  • 11:25am – 11:50am 25 mins
  • Data Privacy Fundamentals: How You Can Make Privacy Compliance Into A Strategic Imperative

    11:25am – 11:50am

    Stop if you’ve heard this one before: Privacy compliance is critical and you need to prioritize it. Yes, but here’s a question: How? Privacy in ad tech is complex and often confusing. Even seemingly basic requirements aren’t always straightforward. But when a business makes the effort to understand and manage the intersection between “requirements” and “strategy,” the rewards are real. Join Julia Shullman, general counsel and chief privacy officer at Telly – and a TripleLift and AppNexus vet – for a deep dive on how to stay eight steps ahead on privacy. You’ll learn how to manage risk, understand what “privacy compliance” really means and how to structure a cross-functional team where product can “speak” privacy and marketing collabs with legal.

    • Julia Shullman

      Julia Shullman

      General Counsel & Chief Privacy Officer // Telly
  • Future-Proof Your Advertising Strategy: Unlocking the Power of CTV

    11:25am – 11:50am

    Explore the potential of CTV Advertising with Simpli.fi’s SVP of Sales, Brian Garrigan. We'll discuss how advertisers can seamlessly integrate CTV into their digital strategies with future-proof solutions. Join us as we dive into a compelling case study and discover how we're making CTV advertising accessible and effective for advertisers of all sizes.

    • Brian Garrigan

      Brian Garrigan

      Senior Vice President of Sales // Simpli.fi
    Simpli.fi
  • How To Build A Growth Program Without A Single Pixel

    11:25am – 11:50am

    If there’s one thing certain in this life, it’s that the online advertising industry’s ability to reliably collect and share data will only become more challenging in the year ahead. Not that it’s easy today. We already live in a world without ready access to user-level IDs. So, guess it’s time to pack it all in? Nope. Join Andrew Covato, an attribution and measurement expert with 15+ years of experience at Netflix, Snap, Google and Meta, as he explains how to survive, thrive and build a successful growth program without relying on pixels, cookies, IP address or device IDs.

    • Andrew Covato

      Andrew Covato

      Founder & Managing Director // Growth By Science
  • 12:00pm – 12:25pm 25 mins
  • Ad Tech Truth Teller

    12:00pm – 12:25pm

    If you know Arete Research, you know that it’s an independent equity research firm that suffers no fools and tells it like it is. If you want to hear fairy tales about the health of ad tech companies on the public market, don’t come to candid presentation by Arete partner Rocco Strauss. But if you’re ready to take off the rose-colored glasses, this is the session for you.

    • Rocco Strauss

      Rocco Strauss

      Senior Analyst & Partner // Arete Research
  • Data Privacy Fundamentals: How You Can Make Privacy Compliance Into A Strategic Imperative Cont.

    12:00pm – 12:25pm

    Stop if you’ve heard this one before: Privacy compliance is critical and you need to prioritize it. Yes, but here’s a question: How? Privacy in ad tech is complex and often confusing. Even seemingly basic requirements aren’t always straightforward. But when a business makes the effort to understand and manage the intersection between “requirements” and “strategy,” the rewards are real. Join Julia Shullman, general counsel and chief privacy officer at Telly – and a TripleLift and AppNexus vet – for a deep dive on how to stay eight steps ahead on privacy. You’ll learn how to manage risk, understand what “privacy compliance” really means and how to structure a cross-functional team where product can “speak” privacy and marketing collabs with legal.

    • Julia Shullman

      Julia Shullman

      General Counsel & Chief Privacy Officer // Telly
  • How An Attention-First Approach Can Drive Bottom-Funnel Sales

    12:00pm – 12:25pm

    Putting thought into attention-grabbing creatives isn’t just for brand awareness — this type of approach drives performance. Attend this session to understand how interactive creatives impact KPIs like purchase intent, aided awareness, message association, brand favorability and online ad awareness. Understand how this type of innovation can affect ads across various verticals and demographics. Plus, see the impact attention metrics have on media efficiency and understand how to build an attention-focused measurement approach.

    • Bharat Sharma

      Bharat Sharma

      COO // mCanvas
    mCanvas
  • 12:25pm – 1:25pm 1 Hr
  • Lunch

    12:25pm – 1:25pm

    Break bread and catch up on the day with other attendees at our networking lunch. Your chance to take a break, talk shop, or just talk before afternoon sessions.

  • 1:30pm – 1:55pm 25 mins
  • Decoding The New Signals Driving Ad Tech In A Cookieless World

    1:30pm – 1:55pm

    This won’t be just another session about cookieless tech – you’ll get a truly deep dive on how post-cookie ad tech actually works, including attention measurement, MFA detection, consent collection and inventory quality management. Sincera’s co-founders Mike O’Sullivan and Ian Meyers will be on hand to explain the behaviors and explicit actions behind the latest trends in ad targeting, performance, and measurement for the cookieless era. Forget the labels, these are the facts.

    • Mike O’Sullivan

      Mike O’Sullivan

      Co-Founder // Sincera
    • Ian Meyers

      Ian Meyers

      Co-Founder // Sincera
  • How Generative AI Can Help Brands Get More Insights from Data

    1:30pm – 1:55pm

    Generative AI has taken the marketing world by storm. But how can you use it to uncover insights fast? In this session, Courtney Trudeau, Head of Tech Strategy will discuss how brands should think about AI in their strategy. Then, she will discuss how to put that strategy into action, with examples of how brands are using generative AI to innovate their data approach. Courtney will also share what the agency has learned by building their own in-house generative AI tools focused on saving time and improving insights.

    • Courtney Trudeau

      Courtney Trudeau

      SVP, Head of Tech Strategy // Merkle
  • Inside the Measurement Toolbox for Retail Media

    1:30pm – 1:55pm

    Retail media is speeding through the same progression that other advertisers and digital media companies experienced when they adopted programmatic. Which is to say, measurement is a mess and there is a glaring need for standardization. In this session, Zach Darkow, the Home Depot's Sr. Director of Marketing Activation & Measurement and a longtime analytics expert for large brick-and-mortar chains, provides the retailer perspective on this trend, as well as the questions brands and agencies should be asking of retail media network partners.

    • Zachary Darkow

      Zachary Darkow

      Head of Marketing Measurement // The Home Depot
  • 2:00pm – 2:25pm 25 mins
  • A Guide To Effective Ad Tech Sales In 2024

    2:00pm – 2:25pm

    Selling ad tech is somehow harder and more competitive than ever before. Showing up with your marketing deck and being a good presenter just isn't good enough in today's market. In this session, you'll learn non-obvious tricks of the trade that will help you set yourself apart from the pack. Hit your goals, make your company more money, make yourself more money, and further your career!

    • Shiv Gupta

      Shiv Gupta

      Founder & CEO // U of Digital
  • Does Increased Sustainability Mean Decreased Revenue For Publishers?

    2:00pm – 2:25pm

    Sustainability concerns have gained traction across the programmatic ecosystem. Our industry has made it clear that everyone in digital media plays a role in improvement. But does this increased focus negatively impact publisher monetization? Does supporting sustainability mean surrendering the effectiveness of your open market strategy? Or is there a path to increased sustainability paired with improved business outcomes? Unwind Media’s Emry Downinghall shares methods for reducing wasteful emissions without hurting your bottom line.

    • Emry DowningHall

      Emry DowningHall

      SVP, Programmatic Revenue and Strategy // Unwind Media
  • Post-Cookie Buying Through the Agency Lens

    2:00pm – 2:25pm

    Comparing the opportunities and challenges of alternative audience targeting approaches-- from existing methodologies like contextual and geotargeting to emerging methodologies like Universal ID, Inventory Curation, Privacy Sandbox, and more.

    • George Tarnopolsky

      George Tarnopolsky

      VP, Programmatic // Good Apple
  • 2:30pm – 2:55pm 25 mins
  • How To Draft An Ethical Generative AI Policy

    2:30pm – 2:55pm

    AI’s ability to produce content is astounding – but intellectual property rights and other legal and ethical concerns raise the question: how do we balance using the latest technology with establishing ethical guardrails? AI policies are essential for content creators, but how can you also incorporate the media side of the business into an AI policy? Crafting a comprehensive AI policy is the first step and likely most critical for a company. Betty Louie, Partner and General Counsel of The Brandtech Group, leads an in-depth workshop that provides a practical roadmap for creating a policy that can allow your organization to responsibly tap into new ideas and opportunities.

    • Betty Louie

      Betty Louie

      Partner & General Counsel // The Brandtech Group
  • How to Optimize For Business Outcomes Over Media KPIs

    2:30pm – 2:55pm

    Adopting a measurement framework focused on incrementality can combat longstanding issues of "gaming the system" in an industry where last-click attribution has prevailed for over 15 years. Increase the performance of your marketing investment by shifting your KPIs and implementing tools that automate the discovery of waste, such as finding low viewability placements, fraud traffic and high ad frequency. Plus, discover how to combat "attribution bombing" by prioritizing business outcomes over media KPIs, especially in last-click-heavy environments like retail media networks.

    • Brian Chap

      Brian Chap

      CEO // Tech Recipes
    • Vivian Chang

      Vivian Chang

      Head of DTC // The Clorox Company
  • 2:55pm – 3:25pm 30 mins
  • Networking Break

    2:55pm – 3:25pm

    Catch up with fellow attendees over some refreshments and have another opportunity to meet with our Live Exchange partners.

  • 3:30pm – 3:50pm 20 mins
  • From Data Silos to Omnichannel Smiles with Invisalign

    3:30pm – 3:50pm

    Connecting data across channels and making sense of it all is a monstrous task that has many marketers wondering if it’s even worth the effort. Whether it’s a lack of data or simply a delay in access to it, marketers are often left scrambling with their data stretched across multiple silos — and it’s no easy task stitching that data together. Kamal Bhandal, VP of Invisalign’s Brand and Consumer Experience, will dive into the Invisalign brand’s digital marketing transformation, including first-hand experience of obstacles and tips to overcome them. She’ll share frank insights into why — and how — the Invisalign brand is breaking down vertical silos and learning to think horizontally.

    • Kamal Bhandal

      Kamal Bhandal

      Vice President, Global Brand & Consumer Marketing // Align
  • 3:50pm – 4:05pm 15 mins
  • The Clean Room is Already Dead

    3:50pm – 4:05pm

    As the advertising industry teeters on the edge of impending cookie deprecation and mounting privacy regulations, the need for a swift and scalable solution to data monetization has never been greater. Enter Ross Schwaber, a seasoned publishing executive, ready to ignite a dialogue that transcends the confines of today’s approaches like the data clean room. Join us for a journey beyond the status quo, where we embrace the future with collaborative decision intelligence. Discover how this cutting-edge approach empowers publishers with real-time, actionable insights, data democratization, and turbocharges revenue today, but also equips them with the ability to solve these challenges tomorrow.

    • Ross Schwaber

      Ross Schwaber

      SVP, Product & Solutions // Scuba Analytics
    Scuba Analytics
  • 4:05pm – 4:25pm 20 mins
  • The Programmatic Transparency Dilemma: A Human Problem

    4:05pm – 4:25pm

    As a former special agent with the FBI for more than decade, let’s just say that Sherine Ebadi has seen some things. And the same can be said of her role as managing director of Forensic Investigations and Intelligence at Kroll, which helped the ANA conduct interviews for its bombshell programmatic transparency report last year. Want to know what happens when a former FBI agent shines a flashlight into the dark corners of the programmatic supply chain? Then come join a fireside chat with Sherine and get a glimpse into what she found and how advertiser behavior is one of the primary drivers for the ecosystem’s transparency woes.

     

    • Sherine Ebadi

      Sherine Ebadi

      Managing Director // Kroll
    • Allison Schiff

      Allison Schiff

      Managing Editor // AdExchanger
  • 4:25pm – 4:50pm 25 mins
  • The Future of Programmatic TV Investment

    4:25pm – 4:50pm

    Connected TV buyers can use programmatic for targeting, frequency capping and more. But in CTV land, programmatic poses nearly as many questions as solutions. Can programmatic address the gaps in TV measurement? How should buyers navigate the convoluted carriage rights deals causing supply paths to multiply? Will significant buying ever happen on the open exchange? Agency investment leaders gather to share where they are putting clients' money and why.

    • Manny Hernandez

      Manny Hernandez

      SVP, Activation // Carat
    • Oscar Rondon

      Oscar Rondon

      SVP, Products and Partnerships // MiQ
    • Rachel Eckerling

      Rachel Eckerling

      SVP Precision US // Publicis Media
    • Alyssa Boyle

      Alyssa Boyle

      Senior Editor // AdExchanger
  • 4:50pm – 6:00pm 1 Hr, 10 mins
  • Pool Party

    4:50pm – 6:00pm

    At the close of the first day of sessions, we have quite a party planned for you. Break out your flip flops, get ready for fun, dip your toes in the water, and keep the networking going. 

    Google Marketing Platform

Wednesday - May 22, 2024

    8:00am – 9:00am 1 Hr
  • Breakfast

    8:00am – 9:00am

    Join your peers for coffee & breakfast in the Live Exchange before sessions kick off.

  • 8:55am – 9:00am 5 mins
  • Welcome Back to Programmatic IO Las Vegas

    8:55am – 9:00am
  • 9:00am – 9:30am 30 mins
  • Wisdom From Wall Street

    9:00am – 9:30am

    The ad tech market changes so quickly that staying on top of it is a full-time job – as in, Laura Martin’s job. As managing director and a senior internet and media analyst at Needham & Company, Martin is a trend-spotter who keeps her finger directly on the pulse of a rapidly-evolving ecosystem. She’s got sharp analytical POVs on internet stocks and she’ll share them in a presentation that gets to the heart of what you need to know about the state of public ad tech companies.

    • Laura Martin

      Laura Martin

      Senior Media & Internet Analyst // Needham
  • 9:30am – 9:55am 25 mins
  • The Agency POV On Surviving – And Thriving – During The Cookie Apocalypse

    9:30am – 9:55am

    Signal loss is tough. Agencies must explain measurement gaps and declines in performance. Meanwhile, their clients are testing and using a multiplying array of technologies to replace cookies and incorporate new identity signals. And agencies are also investing in their own first-party data platforms. Learn how agencies are guiding their clients – and their own teams – to win on the post-cookie battlefield and make it through the final stretch before third-party cookies disappear altogether.

    • Brittany Schermerhorn

      Brittany Schermerhorn

      SVP of Media // Razorfish
    • Alan Silverberg

      Alan Silverberg

      EVP, Data & Platform Solutions // Publicis Collective
    • Michelle Nagelberg

      Michelle Nagelberg

      Group Director, Business Intelligence Lead // Choreograph
    • Sarah Sluis

      Sarah Sluis

      Executive Editor // AdExchanger
  • 9:55am – 10:15am 20 mins
  • When We're All Out of Cookies, Will We Finally Stop Feeding the Mice?

    9:55am – 10:15am

    As third-party cookie deprecation looms, the ad industry has a perfect opportunity to hit reset. Yet, there is still far greater emphasis on devising workarounds for signal loss than fixing a broken business model that incentivizes opacity and rewards unethical data collection to the detriment of buyers, sellers and society at large. But we can break the cycle. How? Join Arielle Garcia, former chief privacy & responsibility officer at UM Worldwide, as she makes the case for confronting our missteps and embracing our chance to build a better future.

     

    • Arielle Garcia

      Arielle Garcia

      Director of Intelligence // Check My Ads
  • 10:15am – 10:30am 15 mins
  • A New Signal for Success with TripleLift Audiences

    10:15am – 10:30am

    The digital advertising landscape is facing a pivotal shift as nearly half of all ad requests are no longer targetable, and Google plans to restrict third-party cookies by 2025. Join Airey Baringer, VP of Product Management at TripleLift, in a compelling session that addresses these imminent challenges. Hear how the industry is transitioning from reliance on outdated legacy technology to more sustainable and privacy-first solutions, such as TripleLift Audiences. Discover how this innovative approach is setting new standards for targeting in a post-cookie world, empowering advertisers to take control of their data targeting strategies with new signals for success.

    • Airey Baringer

      Airey Baringer

      VP of Product Management // TripleLift
    TripleLift
  • 10:30am – 11:00am 30 mins
  • Networking Break

    10:30am – 11:00am

    Catch up with fellow attendees over some refreshments and have another opportunity to meet with our Live Exchange partners.

  • 11:10am – 11:35am 25 mins
  • Custom Algos 101

    11:10am – 11:35am

    Machine learning is all the rage with walled garden platforms. But programmatic advertisers can get in on the action, too. In this session, Tylynn Pettrey, VP of Data Science at Chalice Custom Algorithms, gives the down low on how advertisers create custom algos and put machine learning software in charge of media buys, without sacrificing programmatic transparency.

    • Tylynn Pettrey

      Tylynn Pettrey

      VP of Data Science // Chalice Custom Algorithms
  • The Future of Identity and Measurement

    11:10am – 11:35am

    Some skeptics may still wonder if third-party cookie deprecation in Chrome will come as planned, but advertisers aren’t calling any bluffs: The vast majority have been testing and implementing cookie alternatives for targeting and measurement.

    • How much of a factor data privacy is - or isn’t - when choosing media partners
    • How advertisers are publishers are modifying their approaches to targeting and measurement as a result of changing data privacy rules and regulations
    • How advertisers are making decisions about where to invest their dollars as deterministic matching becomes more difficult and economic concerns continue to dominate
    • Nicole Perrin

      Nicole Perrin

      SVP, Business Intelligence // Advertiser Perceptions
  • CTV Fundamentals - Navigating the CTV Gold Rush: An Explorer’s Guide

    11:10am – 11:35am

    The CTV (connected TV) marketplace is sometimes described as “the wild west” -- and with good reason. There’s tons of investment, innovation and opportunity for growth, but also potential pitfalls, scams and plenty of ways to waste budget. So how do you forge ahead, reach your target audience, and not get duped along the way? Join us for a workshop that will help you navigate the CTV gold rush with confidence. We’ll help you learn the lingo -- covering key topics like inventory types, media buying options, leading platforms and data providers -- as well as advanced techniques for targeting and measurement. And we’ll walk you through each step of the campaign execution process, offer best practices for spotting the “fool’s gold” and we’ll even get out our crystal ball to discuss future trends to watch. If you’re looking for an informative, engaging and interactive guide to the CTV marketplace, this is the workshop for you.

    • Tameka Kee

      Tameka Kee

      Deputy Managing Director // CIMM
    • Mike Richter

      Mike Richter

      Principal & Founder // Finnovar Media
  • 11:45am – 12:10pm 25 mins
  • Replacing The ‘Purchase Funnel’ With Connected Commerce

    11:45am – 12:10pm

    As many in the marketing community cling to the decades-old concept of the “purchase funnel” to build their media investment strategies, consumers are challenging conventional wisdom in how they search, engage, and buy. Connected Commerce represents an approach to media investment that’s fueled by deeper brand/retailer partnerships. By co-mingling their first- party data, brands and retailers can bring shoppable ads to new places, from TV to social media. Learn more about new approaches to using first-party data and retail media strategy in this session.

    • Keagan McDonnell

      Keagan McDonnell

      Sr. Director Commerce Partnerships & Product Innovation // Omnicom Media Group
  • A Publisher Playbook for ID-less Readiness

    11:45am – 12:10pm

    Publishers are accustomed to change – but some very big changes are coming. Digital advertising is being disrupted to its core by the rise of ID-free solutions, including the Chrome Privacy Sandbox. Publishers know they must assess and future-proof their advertising business practices. The question is, how? In this workshop, Dennis Buchheim, president of ThinkMedium, an advisory services firm that specializes in data and privacy, will share specific recommendations for navigating the shifting ecosystem.

    • Dennis Buchheim

      Dennis Buchheim

      President & Founder // ThinkMedium
  • CTV Fundamentals Cont.

    11:45am – 12:10pm

    Ready to take your CTV (Connected TV) advertising strategy to the next level? Join this session for an in-depth breakdown on everything you need to know to not only speak the lingo, but successfully execute advanced targeting and measurement strategies in this booming video ecosystem. We’ll dig into each step of the campaign execution process from planning to analytics. This interactive session covers key terminology and critical topics like audience data, inventory types, media buying options, leading CTV platforms, and campaign measurement possibilities. We’ll even get out our crystal ball to discuss the future of CTV and emerging trends to watch out for in the coming years. If you’re ready for an informative, engaging and actionable session packed with strategies and insights you can apply to your marketing and product strategies, join this session.

    • Tameka Kee

      Tameka Kee

      Deputy Managing Director // CIMM
    • Mike Richter

      Mike Richter

      Principal & Founder // Finnovar Media
  • 12:10pm – 1:30pm 1 Hr, 20 mins
  • Lunch

    12:10pm – 1:30pm

    Break bread and catch up on the day with other attendees at our networking lunch. Your chance to take a break, talk shop, or just talk before afternoon sessions.

  • 1:30pm – 1:55pm 25 mins
  • Advanced MFAs: Learn How They’re Evolving and What You Can Do to Avoid Them

    1:30pm – 1:55pm

    Made-for-advertising (MFA) isn’t always obvious to spot, since MFA sites are experts at dynamically switching up the ad experience and going into new challenges, like email. And AI will make more human-like fraud and will make it harder to detect re-written content favored by MFAs. In this sesion, learn how to spot MFAs, how MFA is evolving and why buyers should stop buying MFA. Jay Friedman, CEO and Andrea Kwaitek, Director of Strategic Partnerships from Goodway Group will share how to use both human intervention and tools and partners to spot MFA. Leave this workshop with a plan of action to weed MFAS from your media buys.

    • Jay Friedman

      Jay Friedman

      CEO // Goodway Group
    • Andrea Kwiatek

      Andrea Kwiatek

      Director, Strategic Partnerships // Goodway Group
  • How To Get Your Compliance House In Order (And Not Become The Next Sephora)

    1:30pm – 1:55pm

    So many US states now have privacy laws on the books, it’s getting hard to keep track – but there are practical steps you can take to handle consumer data in a privacy compliant way. There’s no need for your business to become the next enforcement target. Join Anna Westfelt, head of Gunderson Dettmer’s data privacy practice, as she shares insights into regulator priorities, common website issues that can lead to enforcement or private litigation and explains how to apply these tips to your own website and data sharing practices.

    • Anna Westfelt

      Anna Westfelt

      Head of Data Privacy Practice // Gunderson Dettmer
  • The Inner Workings Of A Streaming Data Clean Room

    1:30pm – 1:55pm

    TV needs clean rooms and data collaboration. Advertisers must make sense of impressions across TV and the web, and with cookies and IP addresses going away, buyers need first-party data for targeting and measurement. They also need to sync that data in a way that will protect both competitive data and consumer privacy. NBCUniversal is one of a few streamers with its own clean room capabilities that can help advertisers keep up with industry changes. Hear more details directly from the duo that helped build NBCU’s data collaboration offering from scratch, including what they learned through standing up a clean room and how they are working with advertisers today.

    • Kim Ong

      Kim Ong

      VP, Product, Measurement, and Data Collaboration // NBCUniversal
    • Mike Levin

      Mike Levin

      VP, Advanced Products and Activation // NBCUniversal
  • 2:05pm – 2:30pm 25 mins
  • Demystifying AD-INT: How Intelligence Agencies Use Commercial Ad Tech Data (For Good?)

    2:05pm – 2:30pm

    There’s no shortage of headlines decrying government misuse of data and overzealous data collection practices – but here’s an alternative point of view. Mike Yeagley, a longtime technology contractor for the Department of Defense and other agencies, is a proponent of using commercial ad tech data for intelligence gathering. The fact is, despite the privacy implications, programmatic bidstream and mobile device data can identify and help catch bad guys. Whether you agree with this perspective or not, we can promise you a fascinating conversation and a peek into the inner workings of AD-INT: targeted advertising-based intelligence gathering.

    • Mike Yeagley

      Mike Yeagley

      Chief Strategy Officer // cohort.ID
  • The Right Way To Play In Gaming Media

    2:05pm – 2:30pm

    What’s the best strategy for reaching your audience in video games and proving the results? GroupM Nexus VP of Trading Jia Zhou breaks down the different types of video game media available in today’s market. She'll discuss their relative strengths and weaknesses and which are best equipped for data-driven programmatic. She'll also share insights from recent GroupM gaming campaigns.

    • Jia Zhou

      Jia Zhou

      VP of Trading // GroupM
  • 2:30pm – 3:00pm 30 mins
  • Networking Break

    2:30pm – 3:00pm

    Catch up with fellow attendees over some refreshments and have another opportunity to meet with our Live Exchange partners.

  • 3:10pm – 3:30pm 20 mins
  • Down With Blocklists! How To Support Journalism With A Nuanced View On Brand Safety

    3:10pm – 3:30pm

    Brand safety is a critical concern for advertisers. But some publishers are being unfairly maligned – and that’s not good for advertisers or for society. It’s time to break down the barriers to monetization faced by news, niche, local media and minority-focused publishers. If you believe in programmatic and the value of audience, this is the session for you. Hear directly from publishers themselves about what they need to thrive and the role that advertisers and ad tech can play.

    • DéVon Christopher Johnson

      DéVon Christopher Johnson

      Co-Founder // BOMESI
    • Scott Cunningham

      Scott Cunningham

      Initiative Lead // NewsPassID
    • Scott Gatz

      Scott Gatz

      Founder & CEO // Q Digital
    • Anthony Vargas

      Anthony Vargas

      Senior Editor // AdExchanger
  • 3:30pm – 4:00pm 30 mins
  • The Big Story LIVE!

    3:30pm – 4:00pm

    Let’s bring it home. After two-and-a-half days of learning at Programmatic IO, the AdExchanger editorial team will recap the a-ha moments of the event during a live podcast recording of The Big Story. With their signature insights and commentary, they will bring it all together and summarize the highlights from this year’s big event.

    • Sarah Sluis

      Sarah Sluis

      Executive Editor // AdExchanger
    • Allison Schiff

      Allison Schiff

      Managing Editor // AdExchanger
    • James Hercher

      James Hercher

      Senior Editor // AdExchanger
    • Alyssa Boyle

      Alyssa Boyle

      Senior Editor // AdExchanger
    • Anthony Vargas

      Anthony Vargas

      Senior Editor // AdExchanger
  • 4:00pm – 5:00pm 1 Hr
  • Happy Hour

    4:00pm – 5:00pm

    Your last time to reconnect with friends and colleagues and make new connections. Drinks and appetizers will be served a plenty!

    AdTheorent, a Cadent Company

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*Sessions only available during the Commerce Media Summit. Additional purchase required. 

Full agenda coming soon. View agenda highlights above. Subscribe for updates.

Who's Coming

Albertsons Media Collective
Ally Financial
Amazon
Bayer
BBC Studios
Canvas Worldwide
Chegg
The Clorox Company
Comcast Advertising
CVS Media Exchange
Dentsu
Epsilon
Fortune Media
Fox Corporation
Good Apple
Goodway Group
Groovinads
Hunter Douglas
IAB Tech Lab
iHeartMedia
Instacart
Manulife
Krush Media
Mars
Marriott
Scripps Network
Procter & Gamble
Playstation
Progressive
Omnicom Media Group
Quizlet
Sam's Club Media Group
Sirius XM
Synchrony
Vevo
WeatherBug

JOIN US FOR THE FIRST EVER COMMERCE MEDIA SUMMIT AT PROGRAMMATIC I/O LAS VEGAS

Dedicated commerce media content you won’t find anywhere else.

The Commerce Media Summit adds a half day of exclusive content on Monday, May 20th. This summit is designed to address the latest challenges, trends and opportunities for all members of the commerce media ecosystem to connect, collaborate and innovate in this rapidly changing space. Opt to include the Commerce Media Summit day when you register for your Programmatic I/O Individual or Season Pass and be part of the conversation.

  • COMMERCE MEDIA SUMMIT TICKET

    $200
    Add-on access to Commerce Media Summit
    *Cannot be purchased separately.

What to Expect at the Commerce Media Summit:

  • Commerce media focused content, of course.
  • Industry experts preparing you for the future of retail
  • Extra networking via our mobile app and Meeting Hub.

Questions about attending? Email Emily Rocca at [email protected].

Interested in sponsorship opportunities? Email Jonathan Toback at [email protected].

Programmatic I/O Las Vegas 2023

Sponsors

Title

Google Privacy Sandbox
LG Ad Solutions

Innovation

Scuba Analytics
TripleLift

Premier

AdTheorent, a Cadent Company
Disqo
Google Marketing Platform
IQM
mCanvas
Simpli.fi

Live Exchange

Adform
DoubleVerify
Intent IQ
MediaRadar
Samsung Ads
The Media Trust
GumGum

Pricing

  • Individual Pass

    $1,995
    Regular Rate
  • Group Pass (3+)

    $1796
    Regular Rate
  • Individual + Commerce Media Summit

    $2,195
    Regular Rate

    Cannot be purchased separately

GROUP RATES AND ADEXCHANGER MEMBER DISCOUNTS

Don’t go it alone, bring the whole team! Groups of 3 or more will receive 10% off the total registration fee. AdExchanger members are also eligible for exclusive discounts, click here to learn more. Note: Discounts cannot be combined. To get your unique member discount code, please contact Emily Rocca at [email protected].

HOTEL

MGM Grand

Map of MGM Grand in Las Vegas, NV

MGM GRAND

3799 S Las Vegas Blvd
Las Vegas, NV 89109

Hotel Accommodations

AdExchanger has secured a limited number of hotel rooms at the MGM Grand Las Vegas as a convenience to our Programmatic I/O attendees, sponsors, and speakers.

Discounted rates are based on availability for reservations made prior to May 7, 2024 when the room block closes. We encourage you to make your reservation soon as hotel rooms will sell out. Make your reservation here.

Contact

  • Questions

    For questions regarding event registration, please contact:
    Emily Rocca
    [email protected]

  • Sponsorship

    For sponsorship inquiries, please contact:
    Jonathan Toback
    [email protected]

  • Program

    For information on programming and speakers, please contact:
    Andrea Larick
    [email protected]