Stop if you’ve heard this one before: Privacy compliance is critical and you need to prioritize it. Yes, but here’s a question: How? Privacy in ad tech is complex and often confusing. Even seemingly basic requirements aren’t always straightforward. But when a business makes the effort to understand and manage the intersection between “requirements” and “strategy,” the rewards are real. Join Julia Shullman, general counsel and chief privacy officer at Telly – and a TripleLift and AppNexus vet – for a deep dive on how to stay eight steps ahead on privacy. You’ll learn how to manage risk, understand what “privacy compliance” really means and how to structure a cross-functional team where product can “speak” privacy and marketing collabs with legal.

Explore the potential of CTV Advertising with Simpli.fi’s SVP of Sales, Brian Garrigan. We'll discuss how advertisers can seamlessly integrate CTV into their digital strategies with future-proof solutions. Join us as we dive into a compelling case study and discover how we're making CTV advertising accessible and effective for advertisers of all sizes.

If there’s one thing certain in this life, it’s that the online advertising industry’s ability to reliably collect and share data will only become more challenging in the year ahead. Not that it’s easy today. We already live in a world without ready access to user-level IDs. So, guess it’s time to pack it all in? Nope. Join Andrew Covato, an attribution and measurement expert with 15+ years of experience at Netflix, Snap, Google and Meta, as he explains how to survive, thrive and build a successful growth program without relying on pixels, cookies, IP address or device IDs.

If you know Arete Research, you know that it’s an independent equity research firm that suffers no fools and tells it like it is. If you want to hear fairy tales about the health of ad tech companies on the public market, don’t come to candid presentation by Arete partner Rocco Strauss. But if you’re ready to take off the rose-colored glasses, this is the session for you.

Stop if you’ve heard this one before: Privacy compliance is critical and you need to prioritize it. Yes, but here’s a question: How? Privacy in ad tech is complex and often confusing. Even seemingly basic requirements aren’t always straightforward. But when a business makes the effort to understand and manage the intersection between “requirements” and “strategy,” the rewards are real. Join Julia Shullman, general counsel and chief privacy officer at Telly – and a TripleLift and AppNexus vet – for a deep dive on how to stay eight steps ahead on privacy. You’ll learn how to manage risk, understand what “privacy compliance” really means and how to structure a cross-functional team where product can “speak” privacy and marketing collabs with legal.

Putting thought into attention-grabbing creatives isn’t just for brand awareness — this type of approach drives performance. Attend this session to understand how interactive creatives impact KPIs like purchase intent, aided awareness, message association, brand favorability and online ad awareness. Understand how this type of innovation can affect ads across various verticals and demographics. Plus, see the impact attention metrics have on media efficiency and understand how to build an attention-focused measurement approach.

This won’t be just another session about cookieless tech – you’ll get a truly deep dive on how post-cookie ad tech actually works, including attention measurement, MFA detection, consent collection and inventory quality management. Sincera’s co-founders Mike O’Sullivan and Ian Meyers will be on hand to explain the behaviors and explicit actions behind the latest trends in ad targeting, performance, and measurement for the cookieless era. Forget the labels, these are the facts.

Generative AI has taken the marketing world by storm. But how can you use it to uncover insights fast? In this session, Courtney Trudeau, Head of Tech Strategy will discuss how brands should think about AI in their strategy. Then, she will discuss how to put that strategy into action, with examples of how brands are using generative AI to innovate their data approach. Courtney will also share what the agency has learned by building their own in-house generative AI tools focused on saving time and improving insights.

Retail media is speeding through the same progression that other advertisers and digital media companies experienced when they adopted programmatic. Which is to say, measurement is a mess and there is a glaring need for standardization. In this session, Zach Darkow, the Home Depot's Sr. Director of Marketing Activation & Measurement and a longtime analytics expert for large brick-and-mortar chains, provides the retailer perspective on this trend, as well as the questions brands and agencies should be asking of retail media network partners.

Selling ad tech is somehow harder and more competitive than ever before. Showing up with your marketing deck and being a good presenter just isn't good enough in today's market. In this session, you'll learn non-obvious tricks of the trade that will help you set yourself apart from the pack. Hit your goals, make your company more money, make yourself more money, and further your career!

Sustainability concerns have gained traction across the programmatic ecosystem. Our industry has made it clear that everyone in digital media plays a role in improvement. But does this increased focus negatively impact publisher monetization? Does supporting sustainability mean surrendering the effectiveness of your open market strategy? Or is there a path to increased sustainability paired with improved business outcomes? Unwind Media’s Emry Downinghall shares methods for reducing wasteful emissions without hurting your bottom line.

Comparing the opportunities and challenges of alternative audience targeting approaches-- from existing methodologies like contextual and geotargeting to emerging methodologies like Universal ID, Inventory Curation, Privacy Sandbox, and more.

AI’s ability to produce content is astounding – but intellectual property rights and other legal and ethical concerns raise the question: how do we balance using the latest technology with establishing ethical guardrails? AI policies are essential for content creators, but how can you also incorporate the media side of the business into an AI policy? Crafting a comprehensive AI policy is the first step and likely most critical for a company. Betty Louie, Partner and General Counsel of The Brandtech Group, leads an in-depth workshop that provides a practical roadmap for creating a policy that can allow your organization to responsibly tap into new ideas and opportunities.

Adopting a measurement framework focused on incrementality can combat longstanding issues of "gaming the system" in an industry where last-click attribution has prevailed for over 15 years. Increase the performance of your marketing investment by shifting your KPIs and implementing tools that automate the discovery of waste, such as finding low viewability placements, fraud traffic and high ad frequency. Plus, discover how to combat "attribution bombing" by prioritizing business outcomes over media KPIs, especially in last-click-heavy environments like retail media networks.

Machine learning is all the rage with walled garden platforms. But programmatic advertisers can get in on the action, too. In this session, Tylynn Pettrey, VP of Data Science at Chalice Custom Algorithms, gives the down low on how advertisers create custom algos and put machine learning software in charge of media buys, without sacrificing programmatic transparency.

Some skeptics may still wonder if third-party cookie deprecation in Chrome will come as planned, but advertisers aren’t calling any bluffs: The vast majority have been testing and implementing cookie alternatives for targeting and measurement.

• How much of a factor data privacy is - or isn’t - when choosing media partners
• How advertisers are publishers are modifying their approaches to targeting and measurement as a result of changing data privacy rules and regulations
• How advertisers are making decisions about where to invest their dollars as deterministic matching becomes more difficult and economic concerns continue to dominate

The CTV (connected TV) marketplace is sometimes described as “the wild west” -- and with good reason. There’s tons of investment, innovation and opportunity for growth, but also potential pitfalls, scams and plenty of ways to waste budget. So how do you forge ahead, reach your target audience, and not get duped along the way? Join us for a workshop that will help you navigate the CTV gold rush with confidence. We’ll help you learn the lingo -- covering key topics like inventory types, media buying options, leading platforms and data providers -- as well as advanced techniques for targeting and measurement. And we’ll walk you through each step of the campaign execution process, offer best practices for spotting the “fool’s gold” and we’ll even get out our crystal ball to discuss future trends to watch. If you’re looking for an informative, engaging and interactive guide to the CTV marketplace, this is the workshop for you.

As many in the marketing community cling to the decades-old concept of the “purchase funnel” to build their media investment strategies, consumers are challenging conventional wisdom in how they search, engage, and buy. Connected Commerce represents an approach to media investment that’s fueled by deeper brand/retailer partnerships. By co-mingling their first- party data, brands and retailers can bring shoppable ads to new places, from TV to social media. Learn more about new approaches to using first-party data and retail media strategy in this session.

Publishers are accustomed to change – but some very big changes are coming. Digital advertising is being disrupted to its core by the rise of ID-free solutions, including the Chrome Privacy Sandbox. Publishers know they must assess and future-proof their advertising business practices. The question is, how? In this workshop, Dennis Buchheim, president of ThinkMedium, an advisory services firm that specializes in data and privacy, will share specific recommendations for navigating the shifting ecosystem.

Ready to take your CTV (Connected TV) advertising strategy to the next level? Join this session for an in-depth breakdown on everything you need to know to not only speak the lingo, but successfully execute advanced targeting and measurement strategies in this booming video ecosystem. We’ll dig into each step of the campaign execution process from planning to analytics. This interactive session covers key terminology and critical topics like audience data, inventory types, media buying options, leading CTV platforms, and campaign measurement possibilities. We’ll even get out our crystal ball to discuss the future of CTV and emerging trends to watch out for in the coming years. If you’re ready for an informative, engaging and actionable session packed with strategies and insights you can apply to your marketing and product strategies, join this session.

Made-for-advertising (MFA) isn’t always obvious to spot, since MFA sites are experts at dynamically switching up the ad experience and going into new challenges, like email. And AI will make more human-like fraud and will make it harder to detect re-written content favored by MFAs. In this sesion, learn how to spot MFAs, how MFA is evolving and why buyers should stop buying MFA. Jay Friedman, CEO and Andrea Kwaitek, Director of Strategic Partnerships from Goodway Group will share how to use both human intervention and tools and partners to spot MFA. Leave this workshop with a plan of action to weed MFAS from your media buys.

So many US states now have privacy laws on the books, it’s getting hard to keep track – but there are practical steps you can take to handle consumer data in a privacy compliant way. There’s no need for your business to become the next enforcement target. Join Anna Westfelt, head of Gunderson Dettmer’s data privacy practice, as she shares insights into regulator priorities, common website issues that can lead to enforcement or private litigation and explains how to apply these tips to your own website and data sharing practices.

TV needs clean rooms and data collaboration. Advertisers must make sense of impressions across TV and the web, and with cookies and IP addresses going away, buyers need first-party data for targeting and measurement. They also need to sync that data in a way that will protect both competitive data and consumer privacy. NBCUniversal is one of a few streamers with its own clean room capabilities that can help advertisers keep up with industry changes. Hear more details directly from the duo that helped build NBCU’s data collaboration offering from scratch, including what they learned through standing up a clean room and how they are working with advertisers today.

There’s no shortage of headlines decrying government misuse of data and overzealous data collection practices – but here’s an alternative point of view. Mike Yeagley, a longtime technology contractor for the Department of Defense and other agencies, is a proponent of using commercial ad tech data for intelligence gathering. The fact is, despite the privacy implications, programmatic bidstream and mobile device data can identify and help catch bad guys. Whether you agree with this perspective or not, we can promise you a fascinating conversation and a peek into the inner workings of AD-INT: targeted advertising-based intelligence gathering.

What’s the best strategy for reaching your audience in video games and proving the results? GroupM Nexus VP of Trading Jia Zhou breaks down the different types of video game media available in today’s market. She'll discuss their relative strengths and weaknesses and which are best equipped for data-driven programmatic. She'll also share insights from recent GroupM gaming campaigns.