Strategic Education for
Data-Driven Professionals

Agenda At-A-Glance

MON
9/23

1:00pm - 4:30pm
Ad Tech Accelerator Workshops*

TUE
9/24

8:30am - 12:10pm
Morning Mainstage
Sessions & Networking

12:10pm - 1:10pm
Lunch Break

1:10pm - 4:15pm
Afternoon Mainstage
Sessions & Networking

4:15pm - 5:30pm
Welcome Reception

6:15pm - 9:00pm
AdExchanger Awards Gala

WED
9/25

8:45am - 12:25pm
Morning Breakout
Sessions & Networking

12:25pm - 1:25pm
Lunch Break

1:30pm - 5:00pm
Afternoon Breakout
Sessions & Networking

5:10pm - 6:10pm
Happy Hour

Agenda

September 23, 2024

    1:00pm – 4:30pm 3 Hrs, 30 mins
  • CANCELED-Ad Tech Accelerator Strategic Workshop: Aligning Buyer and Seller Strategies for Revenue Growth

    1:00pm – 4:30pm
    This session has been canceled. Spots are available in the Tactical session below.
    • Matt Prohaska

      Matt Prohaska

      CEO and Principal // Prohaska Consulting
    • Will Cohen

      Will Cohen

      CEO // Downtime Dollars
    • Rudy Grahn

      Rudy Grahn

      CEO // DB Cass Consulting
  • Ad Tech Accelerator Tactical Workshop: Programmatic Tactics and Best Practices for Buyers and Sellers

    1:00pm – 4:30pm

    Want to earn credits to help boost your career and resumé ? Register for this pre-event workshop presented by AdExchanger and Prohaska Consulting - the Ad Tech Accelerator, an innovative initiative designed to provide media professionals and executives with the advanced strategic and tactical training needed to excel in the fast-paced world of ad tech operations and revenue strategy. 

    This tactical track focuses on tangible hands-on-keyboard items that can be implemented to optimize and improve digital advertising operations. You’ll gain a deeper understanding of optimizations buyers and sellers can mutually make to improve deal delivery, and learn new seller troubleshooting techniques. Earn credits upon completing each session, making this the ultimate resumé  booster.

    Workshop Agenda:

    • 1:00 PM-1:10 PM: Aligning Buyer & Seller Strategies
    • 1:15 PM-2:15 PM: Focused: Buying on a DSP: Filters and Controls, Best Practices, and Optimizations
    • 2:15 PM-2:30 PM: Buyer: Measurement
    • 2:30 PM-2:50 PM: Data-Driven Deals (Clean Rooms, 1st Party Data in Deals)
    • 2:50 PM-3:15 PM: Networking Break
    • 3:15 PM-3:25 PM: Tech (both sides): Privacy & Consent
    • 3:25 PM-4:20 PM: Publishers: Reporting and KPIs For Actionable Insights and Optimizations
    • 4:20 PM-4:30 PM: Takeaways

    Ticket Options:
    Add to Programmatic I/O Conference Pass:  $395 
    Workshop Only:  $595 (Begin Programmatic I/O New York registration and select "Workshop Only" on the second page)

    • Scott Messer

      Scott Messer

      Rev Ops Leader, Media Operator, Ad Tech Expert // Messer Media
    • Helene Parker

      Helene Parker

      CEO // Helene Parker Consulting
    • Ameet Shah

      Ameet Shah

      Senior Director, Global Tech, Publisher & Data Strategy // Prohaska Consulting

September 24, 2024

    8:00am – 8:45am 45 mins
  • Breakfast Topic-Focused Roundtables

    8:00am – 8:45am

    Grab breakfast and join our new Topic-Focused Roundtables in an intimate, focused setting that fosters deep conversations and lasting connections with peers focused on the specific trends and challenges you're facing in a critical aspect of your job. Learn from fellow data-driven pros on how they're achieving success and walk away with insights and tactics to achieve your goals.

    • Table #1 - Cross-screen Measurement - Signal loss is transforming the digital media landscape. Gather with your peers to talk about best approaches for media measurement within walled gardens, on the open web and across channels, from desktop and mobile, to CTV and DOOH. For buyers and sellers looking to adapt their measurement strategies and learn about new tools, including clean rooms and alt IDs. - MODERATOR: Bob Walczak, CEO, MadTech
    • Table #2 - Cookieless Testing – What cookieless testing have you done so far? Where are you running into roadblocks? Exchange tips and share experiences over breakfast with your fellow cookieless questers. (Cookies will not be provided.) - MODERATOR: Lizzie Chapman, VP Technology Partnerships & Channels, Adroll - SPONSORED BY ADROLL
    • Table #3 - Zeroing In On Media Measurement: Gather with advertisers to talk about how you’re evolving your media measurement approach as the customer journey becomes more fragmented. Talk through top challenges, how you’re picking measurement solutions and what the future of media measurement holds. - MODERATOR: Chris Cattie, Director, US Curate Lead, Microsoft SPONSORED BY MICROSOFT
    • Table #4 - Buying Strategies for Connected TV – The future of TV is here – 96% of US households are streaming content, according to Kantar – but are you ready for it? Join this roundtable discussion to beef up your knowledge on targeting, buying and measurement strategies for programmatic CTV. - MODERATOR: Ana Milicevic, Principal, Sparrow Advisers
    • Table #5 - Cashing In On Retail Media - Retail media networks are exploding. But how can buyers and sellers take advantage beyond the hype? Join this group to talk through retail media tips, tricks – and challenges – and we promise that you’ll walk away with practical advice on how to scale your RMN strategy. - MODERATOR: Lauren Fisher, GM Business Intelligence, Advertiser Perceptions
    • Table #6 - Making the Most Out of Digital Audio - Consumers spend 31% of their media time with audio, but audio only accounts for 9% of media budgets. Why is or isn’t audio part of your programmatic strategy? MODERATOR: Jeremy Randol, VP of Programmatic Strategy, SiriusXM Media SPONSORED BY SiriusXM
    • Table #7 - Supply Path Optimization - As the programmatic ecosystem evolves and matures, SPO plays an increasingly important role. Supply-chain intermediaries need to prove their worth – or get cut. Join us to discuss the latest trends in SPO and how you can tap into more efficient, better-performing programmatic inventory. MODERATOR: Lynne d Johnson, Content Director, AdMonsters
  • 9:05am – 9:25am 20 mins
  • Who Knows Ad Tech Better Than the Head of Media of The Hershey Company?

    9:05am – 9:25am

    Because Vinny Rinaldi has logged time everywhere, from first-gen programmatic startups (who remembers Adap.tv?) to Google and Amazon. And he's led programmatic initiatives at GroupM and Dentsu to boot. Hear from Vinny as he shares how The Hershey Company is applying this detailed knowledge of ad tech to make the most out of its media spending decisions.

    Recognized for his outspoken and innovative approach to marketing, Vinny has been instrumental in highlighting critical flaws within the industry, such as the misuse of last-click attribution models and the prevalence of misleading metrics. His keen understanding of the complexities behind media performance and his commitment to challenging the status quo make him a vital voice in the marketing world -- we can't wait to bring him on our stage. 

    • Vinny Rinaldi

      Vinny Rinaldi

      Head of US Media // Hershey's
  • 9:25am – 9:45am 20 mins
  • Unleashing the Power of a Connected Internet

    9:25am – 9:45am

    Today’s proliferation of channels, devices and formats present more customer touch points than ever before. In this fireside chat, hear why marketers choose Google to reach more consumers with the personalized experiences they expect, thanks to interoperability across the ad tech ecosystem. In addition, Google will provide insight into how it is helping marketers and agencies navigate today's fragmented digital landscape to get the most out of their first-party data and Google AI.

    • Stephen Yap

      Stephen Yap

      Managing Director, Google Marketing Platform, Americas // Google
    • Allison Schiff

      Allison Schiff

      Managing Editor // AdExchanger
    Google
  • 9:45am – 10:05am 20 mins
  • Will AI Agents Steal Your Marketing Job?

    9:45am – 10:05am

    Marketing has spawned many of generative AI’s earliest use cases — from creative ideation and content development to personalization and search optimization — all in the name of efficiency gains. According to Forrester’s Q2 CMO Pulse Survey, 45% of US B2C marketing executives agree that AI will lead to smaller marketing departments. But CMOs aren’t going to simply hand the keys to the marketing functions over to autonomous AI agents. They will, however, employ them as collaborative (albeit synthetic) members of their teams. During this keynote, you’ll hear how CMOs are leading the integration of AI without abandoning the human touch in marketing, and what it all means for you and your job.

    • Mike Proulx

      Mike Proulx

      VP, Research Director // Forrester
  • 10:05am – 10:25am 20 mins
  • Convergence is Dead. Long Live Convergence.

    10:05am – 10:25am

    The convergence of digital, social, and linear TV advertising that we've all talked about for decades has finally happened. While omnichannel strategies are becoming the norm, orchestrating campaigns to maximize results still requires advertisers to understand how to effectively use each individual data, targeting, and media format. In this session, Cadent Chief Product Officer Eoin Townsend will discuss what convergence means, the technical challenges of building a successful omnichannel campaign, and how to best evolve advertising strategies to capitalize on the opportunities that an omnichannel marketplace offers.

    • Eoin Townsend

      Eoin Townsend

      Chief Product Officer // Cadent
    Cadent
  • 10:25am – 10:50am 25 mins
  • The Future Of The Open Internet Is … ?

    10:25am – 10:50am

    There are a few different ways to answer the question posed in the title of this session – which will be frank and provocative discussion about one of the most important topics in programmatic advertising today. Depending on who you ask, the future of the open internet is bright or bleak, promising or problematic. As the online ad industry grapples with regulation, signal loss, the scourge of low-quality inventory, media waste and (well, you get it), we’ve convened three of the top minds in ad tech to analyze the state of the open web. (You can leave your rose-colored glasses at home.)

    • Ben Hovaness

      Ben Hovaness

      Chief Media Officer // OMD
    • Cavel Khan

      Cavel Khan

      Chief Growth Officer // Group Black
    • Ari Paparo

      Ari Paparo

      CEO & Contributor // Marketecture Media
    • Allison Schiff

      Allison Schiff

      Managing Editor // AdExchanger
  • 10:50am – 11:20am 30 mins
  • Networking Break

    10:50am – 11:20am
  • 11:30am – 11:50am 20 mins
  • Fireside Chat with TikTok

    11:30am – 11:50am

    TikTok’s meteoric rise as an ad platform is driving conversation inside and outside the ad industry. Hear from President of Global Business Solutions Blake Chandlee about how TikTok is building an ad platform that’s checking all the requisite boxes for advertisers, but also innovating in its approach to shoppability, influencers and more.

    • Sarah Sluis

      Sarah Sluis

      Executive Editor // AdExchanger
    • Blake Chandlee

      Blake Chandlee

      President, Global Business Solutions // Tik Tok
  • 11:50am – 12:10pm 20 mins
  • Generative AI Unleashed: Breaking Barriers and Defining the Future

    11:50am – 12:10pm

    Join Yang Han, co-founder and CTO at StackAdapt for an insightful session on generative AI. Yang will breakdown what is and is not generative AI, an overview of the current state of the industry, and how generative AI will impact the future of the programmatic industry.

    • Yang Han

      Yang Han

      Co-founder and CTO // StackAdapt
    StackAdapt
  • 12:10pm – 12:30pm 20 mins
  • Addressing the Elephant in the Room: Brand Safety and Suitability in Election Cycle News Advertising

    12:10pm – 12:30pm

    In every election, publishers must balance advertiser needs with journalistic integrity in politically charged environments. In this session, join Jana Meron, Vice President of Revenue Operations and Data at The Washington Post, as she tackles the critical issue of brand safety and suitability during election cycles. Delve into the impact of these tools on the monetization of digital display inventory adjacent to high-quality news content. Jana will share the strategies and technologies The Washington Post uses to maintain advertiser trust and maximize revenue while covering politically sensitive topics.

    • Jana Meron

      Jana Meron

      Vice President of Revenue Operations & Data // The Washington Post
  • 12:30pm – 1:30pm 1 Hr
  • Lunch

    12:30pm – 1:30pm
  • 1:30pm – 1:50pm 20 mins
  • Wall Street Weighs In On Ad Tech And The Open Internet

    1:30pm – 1:50pm

    Shweta Khajuria, managing director of Wolfe Research, gets asked this question all the time: Why has The Trade Desk been so successful? And then the follow-up: What can smaller private companies do to stand out, build a moat and spur growth? Tough ones, but Khajuria has answers. Join her as she examines the state of the open internet today – and shares predictions about where it’s going. Plus: The investor’s POV on the impact that the DOJ’s historic ad tech antitrust case could have on the open web as we know it.

    • Shweta Khajuria

      Shweta Khajuria

      Managing Director // Wolfe Research
  • 1:50pm – 2:05pm 15 mins
  • The Clean Room Disillusion – Recapturing Signal Loss

    1:50pm – 2:05pm

    See the forest through the trees and streamline your data clean room strategy. Dominated by global regulations and marketing campaigns, clean rooms have become the de facto first step for secure data collaboration and measurement. However, the industry is struggling with complexity, cost and growth for marketers. Join Tony Ayaz, SCUBA's CEO, as he cuts through the hype and powers your data collaboration strategy with a dynamic approach to insights while leveraging privacy-enhancing technologies.

    • Ross Schwaber

      Ross Schwaber

      SVP, Product & Solutions // Scuba Analytics
    • Tony Ayaz

      Tony Ayaz

      CEO & President // Scuba Analytics
    • Dave Marks

      Dave Marks

      Chief Technology Officer // Recurrent
    • Breton Fischetti

      Breton Fischetti

      SVP of Performance Revenue // Recurrent
    Scuba Analytics
  • 2:05pm – 2:25pm 20 mins
  • DOJ vs. Google: The Panel

    2:05pm – 2:25pm

    The trial about how Google runs programmatic auctions is in full swing, and we are bringing in two expert analysts to recap the trial so far, and what the implications are for your business. Join Jason Kint, head of Digital Content along with Check My Ads co-founder and CEO Claire Atkin, in a discussion moderated by managing editor Allison Schiff, who also has been attending the trial.

    • Allison Schiff

      Allison Schiff

      Managing Editor // AdExchanger
    • Jason Kint

      Jason Kint

      Chief Executive Officer // Digital Content Next
    • Claire Atkin

      Claire Atkin

      Co-Founder & CEO // Check My Ads
  • 2:25pm – 3:00pm 35 mins
  • Networking Break

    2:25pm – 3:00pm
  • 3:00pm – 3:15pm 15 mins
  • FAST Isn’t What You Think

    3:00pm – 3:15pm

    FAST Channels are leveling up! With top Smart TV brands jumping into the content creation arena, FAST is now going premium. Join LG Ad Solutions to dive into the audiences and insights of FAST.

    • Katie Barrett

      Katie Barrett

      Head of Strategic Sales // LG Ad Solutions
    LG Ad Solutions
  • 3:15pm – 3:35pm 20 mins
  • The Data-Driven Road to 270

    3:15pm – 3:35pm

    Political advertising is transforming at a rapid clip. Digitized campaigns can reach even the most gerrymandered voting districts, and connected TV inventory offers a new place to reach voters. In this panel, learn how political campaigns are thinking about targeting based on getting electoral college votes, as well as what marketers and publishers can learn about effective targeting and measurement based on the stress tests run by political advertisers.

    • Eric Wilson

      Eric Wilson

      Executive Director // Center for Campaign Innovation
    • Danielle Butterfield

      Danielle Butterfield

      Executive Director // Priorities USA
    • James Hercher

      James Hercher

      Senior Editor // AdExchanger
  • 3:35pm – 3:50pm 15 mins
  • Why iOS is Poised To Deliver Big As The Cookie's Future Continues To Churn

    3:35pm – 3:50pm

    Google's latest about-face on third-party cookies only increases uncertainty and confusion in the market. For buyers and sellers, what is the best path forward? One answer is to look beyond Chrome. We’ll discuss how iOS has emerged as an optimal environment for programmatic advertising. Hear from an agency, publisher and Intent IQ about how using alternative IDs in the iOS environment can remove dependency on traditional cookie-based strategies and deliver better results.

    • Fabrice Beer-Gabel

      Fabrice Beer-Gabel

      Vice President Strategy & Partnerships // Intent IQ
    • Shukmei Wong

      Shukmei Wong

      SVP, Omnichannel Media // Involved Media
    • Jason Tollestrup

      Jason Tollestrup

      VP of Global Revenue Strategy & Operations // Fandom
    Intent IQ
  • 3:50pm – 4:10pm 20 mins
  • AI And The Agency: A Fireside Chat With Omnicom Digital's CEO

    3:50pm – 4:10pm

    Omnicom Digital is making big bets. From its embrace of AI with Omni Assist to its $835 million acquisition of retail media player Flywheel Digital, the agency is charting a path for digital’s future. Join Jonathan Nelson, a digital veteran with a decade-plus run as Omnicom Digital’s CEO, as he shares how AI will transform agency models, the future of retail media, and where he's placing his bets amid these transformations.

    • Jonathan Nelson

      Jonathan Nelson

      CEO // Omnicom
    • Sarah Sluis

      Sarah Sluis

      Executive Editor // AdExchanger
  • 4:15pm – 5:30pm 1 Hr, 15 mins
  • Welcome Party

    4:15pm – 5:30pm
  • 6:15pm – 9:00pm 2 Hrs, 45 mins
  • AdExchanger Awards Gala

    6:15pm – 9:00pm

September 25, 2024

    8:00am – 8:45am 45 mins
  • Breakfast Topic-Focused Roundtables

    8:00am – 8:45am

    Grab breakfast and join our new Topic-Focused Roundtables in an intimate, focused setting that fosters deep conversations and lasting connections with peers focused on the specific trends and challenges you're facing in a critical aspect of your job. Learn from fellow data-driven pros on how they're achieving success and walk away with insights and tactics to achieve your goals.

    • Table #1 - The Rise of Curation - Gather here to talk about curated deals and curation tech, whether you are a buyer, publisher or a tech facilitator of curation. Share wins and challenges around curation, and how to ensure curation is driving your business goals. - MODERATOR: Scott Messer, Principal & Founder, Messer Media
    • Table #2 - Cookieless Testing – What cookieless testing have you done so far? Where are you running into roadblocks? Exchange tips and share experiences over breakfast with your fellow cookieless questers. (Cookies will not be provided.) - MODERATOR: Lizzie Chapman, VP Technology Partnerships & Channels, Adroll - SPONSORED BY ADROLL
    • TTable #3 - Zeroing In On Media Measurement: Gather with advertisers to talk about how you’re evolving your media measurement approach as the customer journey becomes more fragmented. Talk through top challenges, how you’re picking measurement solutions and what the future of media measurement holds. - MODERATOR: Chris Cattie, Director, US Curate Lead, Microsoft SPONSORED BY MICROSOFT
    • Table #4 - Attribution Clinic - Do you know exactly which channels and campaigns are performing best for you? If you hesitated at all in answering that question, then you'll want to join this discussion.  MODERATOR: Andrew Covato, Founder & Managing Director, Growth By Science
    • Table #5 - Reducing Ad Waste Through Transparency - This discussion will focus on eliminating ad waste through transparent tactics. Share tips and challenges around allocating resources effectively and achieving better performance with small budgets. MODERATOR: Brian Chap, Founder & CEO, Tech Recipes
    • Table #6 - Making the Most Out of Digital Audio - Consumers spend 31% of their media time with audio, but audio only accounts for 9% of media budgets. Why is or isn’t audio part of your programmatic strategy? MODERATOR: Jeremy Randol, VP of Programmatic Strategy, SiriusXM Media SPONSORED BY SiriusXM
    • Table #7 - Brand Safety – Brand safety and suitability are two of the most controversial topics in digital media today. With the end of GARM, high-profile reports on severe brand safety snafus and news publishers struggling to monetize, the situation couldn’t be more fraught. Which brand safety and suitability approaches work best? Where are you facing challenges? Let’s get together and talk it out. MODERATOR: Yakira Young, Content Manager, AdMonsters
  • 9:00am – 9:25am 25 mins
  • The Wildcards Ahead In Q4 and 2025: How AI, the Economy and the Election Will Affect Advertising

    9:00am – 9:25am

    Looking for better visibility into Q4 and 2025? In this session Lauren Fisher, GM of Business Intelligence at Advertiser Perceptions, will provide a research-based outlook for the ad industry. Learn about the factors predicted to drive industry growth, and the factors that could swing US ad spending in positive or negative directions. Don’t miss this session if you’re looking for insight on the impact of AI on the industry, the fastest-growing areas of programmatic advertising, or how the economy and 2024 US election outlook could impact ad spending.

    • Lauren Fisher

      Lauren Fisher

      GM Business Intelligence // Advertiser Perceptions
  • Clearing Bidstream Congestion

    9:00am – 9:25am

    The programmatic supply chain is stuck in a traffic jam. Publishers initiate 30 million auctions per second, but the average DSP only listens to just 3 million auctions per second. And so 9 of every 10 auctions initiated by publishers are never received by DSPs. Publishers can’t reliably make their inventory available to buyers, and buyers can't reliably scale their campaigns. Join this session with Jounce Media's Chris Kane to understand the current state of auction duplication and the steps DSPs and SSPs are taking to clear bidstream congestion.

    • Chris Kane

      Chris Kane

      Founder and President // Jounce Media
  • Go Inside Pepsi's Marketing Data Control Room

    9:00am – 9:25am

    PepsiCo's first-party data and strategic data partnerships range from information about what's on stores shelves to agricultural data feeds. The CPG marketer pulls vast quantities of real-time from a physical supply chain of factories and warehouses, as well as the ecommerce and online advertising supply chain. In this session, Pepsi's Director of Global Data Partnerships, Zach Lain, sits down with AdExchanger Senior Editor James Hercher to discuss how Pepsi puts that data to use in new cloud-based environments.

    • Zach Lain

      Zach Lain

      Director, Global Data Partnerships // PepsiCo
    • James Hercher

      James Hercher

      Senior Editor // AdExchanger
  • 9:35am – 10:00am 25 mins
  • Advertising Leaders are Accelerating Towards the New Era of Online Privacy

    9:35am – 10:00am

    Join us for an exciting preview of upcoming Privacy Sandbox innovations, driven by market testing and feedback from the industry. And hear insights directly from industry leaders DoubleVerify, MiQ, and NextRoll, as they share their learnings and strategies for thriving in the next era of online privacy.

    • Alex Cone

      Alex Cone

      Senior Product Manager, Privacy Sandbox // Google
    • Lara Koenig

      Lara Koenig

      Global Head of Product // MiQ
    • Lizzie Chapman

      Lizzie Chapman

      VP, Partnerships & Channels // NextRoll
    • Marissa McArdle

      Marissa McArdle

      SVP, Programmatic & Social Product // DoubleVerify
    Google Privacy Sandbox
  • A.I.I. in CTV: AI-Powered Innovation in Today’s CTV Landscape

    9:35am – 10:00am

    Campaign data, powered by AI and machine learning, is creating opportunities for innovation in the CTV space. Join Samsung Ads as we explore how a closer look at streaming data to help enhance the streaming consumer experience, and also create advertising opportunities for our partners to reach audiences in the moments that matter.

    • Justin Fromm

      Justin Fromm

      Head of Insights // Samsung Ads
    • Max Robinson

      Max Robinson

      Senior Sales Manager // Samsung Ads
    Samsung Ads
  • Privacy Meets Precision: Mastering Targeted Advertising in a Privacy-First World

    9:35am – 10:00am

    Discover how the latest advancements in targeting technologies are enabling personalized and relevant advertising while safeguarding user privacy. Join Proximic by Comscore and Butler/Till for an in-depth exploration of privacy-centric strategies that maintain high performance and scalability, even in sectors with heightened privacy requirements such as consumer health.

    • Angela Rodriguez

      Angela Rodriguez

      Global Commerical Lead // Proximic by Comscore
    • Scott Ensign

      Scott Ensign

      Chief Strategy Officer // Butler Till
    Proximic by Comscore
  • 10:10am – 10:55am 45 mins
  • CTV Fundamentals

    10:10am – 10:55am

    Digital advertising consultant Steven Golus cuts through the clutter of CTV, including the recent additions of Netflix and Amazon Prime Video ad-supported options. Who has rights to sell CTV inventory on your favorite app? Between shoppable, pause and binge ads, what do you need to know about the ad formats in CTV today? He will share his map through the landscape of today’s CTV advertising options, helping you understand today’s biggest opportunities in CTV. A must-see session on CTV.

    • Steven Golus

      Steven Golus

      CEO // Steven Golus Consulting
  • Data Privacy Fundamentals: Navigating Consent & Opt-Out Strategies

    10:10am – 10:55am

    Consent is simple, right? You ask for it and people either give it to you or they opt out. No sweat. Well, there is actually a lot to sweat and a lot of nuance that marketers need to understand about consent and privacy preferences if they want to be legally compliant and show their customers the respect they deserve. In this deep dive interactive workshop, privacy and legal expert Daniel Rosenzweig will share strategies for implementing legally required signals, like the Global Privacy Control, and explain how to use industry-specific opt-out signals from the IAB, Facebook and Google. Rosenzweig will address the complexities of seemingly incompatible requirements in the EU vs. the US; he’ll demystify how to handle device-based consumer preferences; outline how to configure consent management platforms to deal with conflicting requirements – plus much more!

    • Daniel Rosenzweig

      Daniel Rosenzweig

      Founder & Principal Attorney // DBR Data Privacy Solutions, P.C.
  • Measurement Fundamentals: Martech Is Dead, Long Live Causal Measurement

    10:10am – 10:55am

    Marketers often waste countless cycles and money building complex martech stacks attempting to capture path-to-conversion data. They think they're getting high-quality measurement when all they're really doing is feeding the self-fulfilling prophecy of post-exposure, fighting the unwinnable battle for “data alignment” – and burning millions along the way. Marketers using pixels, conversion APIs and tools such as Google Analytics and those offered by mobile measurement providers would be better served by relying on aggregate measurement tooling for performance assessment. Join Andrew Covato, an attribution and measurement expert with 15+ years of experience at Netflix, Snap, Google and Meta, to learn how.

    • Andrew Covato

      Andrew Covato

      Founder & Managing Director // Growth By Science
  • 10:55am – 11:30am 35 mins
  • Networking Break

    10:55am – 11:30am
  • 11:30am – 11:55am 25 mins
  • Maximizing the 8-Second Attention Window

    11:30am – 11:55am

    The attention span of consumers has dropped under eight seconds. How do we capture, elevate and measure the attention of your target audience in today’s cluttered media experience? This session will showcase real-world examples on how brands have focused on attention to improve brand recall and bottom-funnel sales. Plus, the session will include data backing up the impact of an attention-first approach, via research done in partnership with Kantar, Nielson and Lumen across 1000+ campaigns run this year all over the globe.

    • Bharat Sharma

      Bharat Sharma

      COO // mCanvas
    mCanvas
  • The Evolution of Media Planning and Buying

    11:30am – 11:55am

    A wide set of trends from cookies, fragmentation, AI, attention, and more are changing the way media is planned, bought and measured. It's also changing the way technology solutions and agencies partner to deliver results for their clients. Hear from KINESSO and Amazon Ads on how they are co-building solutions to empower teams and drive outcomes.

    • Mira Bajrami

      Mira Bajrami

      Senior Vice President, Activation // Kinesso
    • Aldo van Hedel

      Aldo van Hedel

      Global Platforms Director // Kinesso
    • Mark Engle

      Mark Engle

      Principal Account Executive - Global Ad Tech Sales // Amazon Ads
    Amazon Ads
  • Metadata: The Key to Contextual Ad Targeting

    11:30am – 11:55am

    Contextual targeting holds the potential to push CTV advertising to the next level for the benefit of marketers who stand to improve campaign performance, publishers who can optimize inventory monetization, and consumers who will enjoy better overall entertainment experiences. This session looks at the upside of contextual advertising and the key drivers of its evolution: a common taxonomy for the industry and high quality program level metadata.

    • Halleh Kianfar

      Halleh Kianfar

      VP, Product // Gracenote
    • Kristen Williams

      Kristen Williams

      SVP, Strategic Partnerships // Magnite
    Gracenote
  • 12:05pm – 12:30pm 25 mins
  • All’s Fair In AI & Politics

    12:05pm – 12:30pm

    In today’s politically charged world, generative AI is being used to create both ads and content. How can publishers and marketers protect themselves from low-quality, misleading applications of this emerging tech, from ads to AI-generated fake news? How can they distinguish between AI-generated political noise and more responsible use cases? Learn how AI is already affecting programmatic monetization, and how The Independent is charting its path forward in this hyper-polarized climate to preserve both its authenticity as a news organization and its revenue.

    • Blair Tapper

      Blair Tapper

      Senior Vice President, US // The Independent
  • Breaking Barriers: How Interoperability Will Supercharge The Programmatic Media Game

    12:05pm – 12:30pm

    The more media is interoperable, the easier it is to run media programmatically across platforms. Imagine the same ad running with consistent targeting, measurement and creative across CTV, digital audio and online. Getting to interoperability is essential, and it’s also a huge challenge. Attend this session, led by GroupM’s investment innovation lead Karen Chan, to learn real-world examples about how interoperability is making it easier to buy today. And learn what initiatives are chipping away at silos and making media more interoperable in the future. One line item for everything? It could happen — join this session to find out how.

    • Karen Chan

      Karen Chan

      Group Director, Investment Innovation // GroupM
  • Why You’re Probably Doing SPO Wrong – And How To Fix It

    12:05pm – 12:30pm

    You’re a buyer and you’ve implemented supply-path optimization (SPO). So now you’ve got a simplified, more efficient supply chain and everything’s great … right? Unfortunately, probably not. Through his research, Adalytics Founder Krzysztof Franaszek has found that time and again, brands and their media agencies think they’re finding the shortest and most profitable path to ad inventory, when in fact that’s not the case. And mistakes in SPO can have negative consequences throughout the supply chain. If you actually want to buy media more efficiently, this is a session you can’t miss.

    • Dr. Krzysztof Franaszek, PhD

      Dr. Krzysztof Franaszek, PhD

      Founder // Adalytics Research
  • 12:30pm – 1:30pm 1 Hr
  • Lunch

    12:30pm – 1:30pm
  • 1:30pm – 1:55pm 25 mins
  • Bellissimo: Launching Fila into the World of Tennis with Grit & Grace

    1:30pm – 1:55pm

    Launching a new tennis product line in a competitive apparel market is not for the faint of heart. Delve into Fila’s strategic journey to re-enter the tennis apparel category in this deep dive, how-to session filled with pointers to help you deliver your next marketing win. Learn how Fila and its agency Kepler formulated a plan that used Fila’s existing brand strength and sharp programmatic tactics to successfully launch its new tennis product line.

    • Kat Hachmeyer

      Kat Hachmeyer

      Director of Digital Marketing // FILA
    • Katie Keane Rene

      Katie Keane Rene

      Director, Client Services // Kepler
  • The Game Has Changed: Programmatic and Live Events

    1:30pm – 1:55pm

    The Olympics in 2024, along with other sports tentpoles, represented an incredible shift in how live events were bought and sold programmatically. Hear from Verna De Jesus, VP of Inventory Development at The Trade Desk and James Kreckler, SVP, Streaming & Data Products, Advertising and Partnerships, NBCUniversal, about the new tech that’s delivering live programmatic ad experiences. With more live inventory available programmatically, they share how marketers should be thinking about live inventory in CTV.

    • James Kreckler

      James Kreckler

      SVP, Streaming & Data Products, Advertising and Partnerships // NBCUniversal
    • Verna De Jesus

      Verna De Jesus

      Vice President, Inventory Development // The Trade Desk
  • Burning – And Building – ID Bridges

    1:30pm – 1:55pm

    ID bridging has become one of the hottest – and most controversial – topics in ad tech. But do you know exactly what it is and why the industry is so up in arms? In this session, Hillary Slattery, the IAB Tech Lab’s senior director of product management for programmatic – and an expert on ID bridging – will explain exactly what it means to bridge an ID in OpenRTB. You’ll discover how to identify which party introduces an ID, where it resides in the bidstream and how these IDs align with industry standards. If you want to get smart about ID bridging, do not miss this presentation.

    • Hillary Slattery

      Hillary Slattery

      Senior Director of Programmatic Product // IAB Tech Lab
  • 2:05pm – 2:30pm 25 mins
  • Unlocking Programmatic Advertising Opportunities with Privacy-Enhanced Data Solutions

    2:05pm – 2:30pm

    Publishers and advertisers face numerous challenges in reaching their desired audiences efficiently and effectively. Amazon Publisher Cloud (APC), built on AWS Clean Rooms, addresses these challenges by providing a secure and privacy-enhanced platform that enables publishers to leverage their first-party signals and insights from Amazon Ads to create highly addressable programmatic deals at scale. This session takes you on a journey through the development of APC, exploring the industry challenges that sparked its inception, the learnings and iterations along the way, and the innovative solution that has emerged. Discover how to unlock new advertising opportunities while protecting consumer privacy, and gain practical insights into leveraging this powerful tool for your business.

    • Laura Buchman

      Laura Buchman

      Head of Amazon Publisher Cloud BD & Services // Amazon
    • Matt Miller

      Matt Miller

      Principal Worldwide Specialist, Customer Data Applications // AWS
    • Brian Lin

      Brian Lin

      SVP of Product Management, Advanced Advertising // Televisa Univision
    AWS
  • Reimagining Incrementality: How to Modernize Measurement for a Real-Time Ecosystem

    2:05pm – 2:30pm

    Marketers want to be able to fine-tune digital ad spend in real-time, and then to hold that media accountable to sales outcomes. Instead, they are forced to rely on legacy metrics that are, at best, a rough approximation of consumer behaviors. At worst, these metrics can be outright misleading, sending marketers down a path that does not reflect the truth about how advertising impacts their bottom line. We’ll explore ways to redefine measurement strategies that enable precise ad spending optimization based on sales outcomes in real-time.

    • Dan Kurtter

      Dan Kurtter

      SVP, Strategy // Attain
    • Esther Maguire

      Esther Maguire

      Head of Product Marketing & Strategy // LG Ad Solutions
    • Paul Gelb

      Paul Gelb

      Founder // HAUS EFFECT
    Attain
  • Privacy and Performance: Harnessing the Power of ML to Drive Omnichannel Advertising Outcomes While Navigating the Changing Privacy Landscape

    2:05pm – 2:30pm

    As we face a rapidly evolving privacy landscape, how do marketers continue to drive performance and ROI from omnichannel advertising, while adhering to the strict and varied privacy laws? During this panel discussion you will hear from leading omnichannel advertisers about how they are leveraging machine learning and innovative audience targeting approaches to continue to drive performance while being ID-independent and privacy compliant. Attendees will learn best practices for reaching quality audiences and driving campaign-specific business outcomes across devices and channels while respecting consumer privacy and regulatory changes.

    • Bill Todd

      Bill Todd

      CRO // AdTheorent, a Cadent Company
    • Deleyla Glass

      Deleyla Glass

      Digital Media Director // GSD&M
    • Jack Slattery

      Jack Slattery

      Director, eCommerce // The Wine Group
    • Devyn McHugh

      Devyn McHugh

      Director, Programmatic // Quigley-Simpson
    Cadent + AdTheorent
  • 2:40pm – 3:05pm 25 mins
  • How To Build Your Own Measurement Framework

    2:40pm – 3:05pm

    The continued upheaval and uncertainty in media measurement makes it hard for advertisers to understand the effectiveness of their media buys. And they end up with tightened budgets and even greater pressure to make media to work harder and faster. Advertisers need to understand not only how their campaigns are performing, but how that performance is tied to business objectives. With advanced analytics and emerging tech, continuous and privacy-forward multi-channel measurement is possible. Learn from Good Apple’s Chief Media Officer, Hyun Lee-Miller and Associate Director of Analytics, Jean Huang about how to navigate the multitude of measurement solutions on the market and how to measure media performance against key client business metrics including ROI.

    • Jean Huang

      Jean Huang

      Associate Director of Analytics // Good Apple
    • Hyun Lee-Miller

      Hyun Lee-Miller

      Chief Media Officer // Good Apple
  • Opening the Black Box of Walled Gardens: AI-Powered Transparency and Brand Safety

    2:40pm – 3:05pm

    As brands continue investing in walled garden platforms, challenges with inadequate transparency and insights remain. With AI and performance products becoming more of a focus, brand risks stemming from these challenges have also intensified, especially during breaking news cycles, upcoming elections, and with the proliferation of mis- and disinformation and AI-generated or manipulated content. Join Zefr’s AI Product Manager, Harsha Rao, as he walks through how the use of emerging AI technologies can be leveraged for good, to provide dynamic solutions for brands to protect themselves, including trends on how Zefr’s solutions have improved brand safety, suitability and optimization capabilities in UGC-dominant environments.

    • Harsha Rao

      Harsha Rao

      AI Product Manager // Zefr
    Zefr
  • Building Better Shopper Experiences Through Social

    2:40pm – 3:05pm

    Social commerce is having a transformative impact on the retail and brand landscapes. Get actionable insights and strategies for harnessing the power of social media to build lasting trust and connections with your audience. Learn how retailers are using social media to enhance their presence, engage customers, and drive sales. Plus, explore innovative ways brands are utilizing social media to grow their market share in this session led by Julia Miller, VP of commerce media for agency Mars United.

    • Julia Miller

      Julia Miller

      Group VP Commerce Media // Mars United Commerce
  • 3:35pm – 4:00pm 25 mins
  • Elevate your Programmatic Strategy With Advanced Addressability, Privacy, and Precision Across Inventory Types

    3:35pm – 4:00pm

    Buyers need addressability without sacrificing privacy, and seamless automation across all inventory types. The truth is, in modern advertising, they need it all. Join Snowflake and The Trade Desk for a conversation on how innovative data solutions are transforming programmatic advertising. Learn how to automate first-party data onboarding for smooth activation, connect onboarding to attribution with conversion APIs, and harness raw events data streaming for highly targeted campaigns and real-time insights. Plus, discover how to use SKU-level data for precision targeting. If you’re serious about enhancing your programmatic strategy, this is a must-attend session.

    • David Wells

      David Wells

      Industry Principal, Media, Entertainment & Advertising // Snowflake
    • Gabe Richman

      Gabe Richman

      GM, Global Identity Platforms // The Trade Desk
    Snowflake
  • Keeping up with Curation: The evolution of Supply-Side Curation and Where It’s Headed

    3:35pm – 4:00pm

    Curation is a hot topic, and rightfully so: It’s delivering superior outcomes for advertisers and publishers. Why is it important for all parts of the industry and how will the latest innovation in AI push the bounds of curation further to deliver true ROI for advertisers? In this session, Gil Sommer, VP of Product, OpenX, will talk about the evolution of curation, and how it can deliver outcomes for advertisers, data owners and publishers.

    • Gil Sommer

      Gil Sommer

      VP Product // OpenX
    OpenX
  • The Publisher’s Crisis: Paving the Way for Sustaining Media and Journalism

    3:35pm – 4:00pm

    As traditional publishing faces unprecedented challenges, this critical session will explore the intersection of technology, innovation, and sustainability in journalism and advertising. Panelists will examine approaches to combat dwindling ad revenue and audience migration, while balancing the needs of publishers, brands, and audiences. Join us to explore actionable strategies for building a resilient future for news media and learn how collaboration between stakeholders can foster a more supported ecosystem, ensuring the long-term viability of quality journalism in the digital era. This discussion is especially crucial in an election year, as sustainable, ethical journalism plays a vital role in informing voters and safeguarding democratic processes against misinformation and manipulation.

    • Lior Charka

      Lior Charka

      VP, Product // Onyx by Outbrain™
    Onyx by Outbrain™
  • 4:10pm – 4:35pm 25 mins
  • How To Make Retail Media Work Full Funnel Across Brand And Performance

    4:10pm – 4:35pm

    Despite its categorization as a performance channel, retail media can wield a profound impact on upper and mid funnel. Retail media plays a pivotal role in expanding reach, establishing brand awareness, driving exploratory behavior, and influencing perceptions. Join George Musi, Chief Business Officer at commerce and retail specialty agency Night Market, for practical examples for how marketers can integrate retail media with broader marketing strategies, and use the medium to drive awareness, consideration, and ultimately, purchase.

    • George Musi

      George Musi

      Chief Business Officer // Night Market
  • Programmatic in the Era of Attention

    4:10pm – 4:35pm

    For marketers, the war has always been for attention. The upheaval in programmatic due to MFAs (made-for-advertising sites), fraud, ad blocking and vanity metrics, such as clicks and viewability, is only accelerating the movement toward attention. Look no further than the growing attention economy, and the onslaught of AI-infused tech to capture consumer attention, as evidence of this shift. Enter the attention machines. In this session, Albert Thompson will outline how programmatic has fallen short of basic human truth in advertising. Learn how brands can wield influence over the consumer, and use that power to drive consumption, by incorporating attention into their programmatic strategy.

    • Albert Thompson

      Albert Thompson

      Managing Director, Digital Innovation // Walton Isaacson
  • Time is Money ... Except on CTV

    4:10pm – 4:35pm

    As digital advertising continues to fragment, gaps are opening up between time spent and ad spend on some platforms and channels. Nowhere are those gaps bigger than on CTV, where many factors contribute to a disconnect between these two metrics, which should logically be aligned. This session quantifies those gaps using Emarketer forecasts, and provides insights into why this trend is happening, where it's going, and what it means for marketers, agencies, and media platforms.

    • Paul Verna

      Paul Verna

      Vice President of Content // EMARKETER
  • 4:35pm – 5:30pm 55 mins
  • Happy Hour

    4:35pm – 5:30pm
    IQM

Filter by Keyword


Speakers

  • Claire Atkin

    Claire Atkin

    Co-Founder & CEO
    Check My Ads
  • Tony Ayaz

    Tony Ayaz

    CEO & President
    Scuba Analytics
  • Mira Bajrami

    Mira Bajrami

    Senior Vice President, Activation
    Kinesso
  • Katie Barrett

    Katie Barrett

    Head of Strategic Sales
    LG Ad Solutions
  • Fabrice Beer-Gabel

    Fabrice Beer-Gabel

    Vice President Strategy & Partnerships
    Intent IQ
  • Alyssa Boyle

    Alyssa Boyle

    Senior Editor
    AdExchanger
  • Laura Buchman

    Laura Buchman

    Head of Amazon Publisher Cloud BD & Services
    Amazon
  • Danielle Butterfield

    Danielle Butterfield

    Executive Director
    Priorities USA
  • Blake Chandlee

    Blake Chandlee

    President, Global Business Solutions
    Tik Tok
  • Karen Chan

    Karen Chan

    Group Director, Investment Innovation
    GroupM
  • Lizzie Chapman

    Lizzie Chapman

    VP, Partnerships & Channels
    NextRoll
  • Lior Charka

    Lior Charka

    VP, Product
    Onyx by Outbrain™
  • Alex Cone

    Alex Cone

    Senior Product Manager, Privacy Sandbox
    Google
  • Andrew Covato

    Andrew Covato

    Founder & Managing Director
    Growth By Science
  • Mark Engle

    Mark Engle

    Principal Account Executive - Global Ad Tech Sales
    Amazon Ads
  • Scott Ensign

    Scott Ensign

    Chief Strategy Officer
    Butler Till
  • Breton Fischetti

    Breton Fischetti

    SVP of Performance Revenue
    Recurrent
  • Lauren Fisher

    Lauren Fisher

    GM Business Intelligence
    Advertiser Perceptions
  • Justin Fromm

    Justin Fromm

    Head of Insights
    Samsung Ads
  • Paul Gelb

    Paul Gelb

    Founder
    HAUS EFFECT
  • Deleyla Glass

    Deleyla Glass

    Digital Media Director
    GSD&M
  • Steven Golus

    Steven Golus

    CEO
    Steven Golus Consulting
  • Kat Hachmeyer

    Kat Hachmeyer

    Director of Digital Marketing
    FILA
  • Yang Han

    Yang Han

    Co-founder and CTO
    StackAdapt
  • Aldo van Hedel

    Aldo van Hedel

    Global Platforms Director
    Kinesso
  • James Hercher

    James Hercher

    Senior Editor
    AdExchanger
  • Ben Hovaness

    Ben Hovaness

    Chief Media Officer
    OMD
  • Jean Huang

    Jean Huang

    Associate Director of Analytics
    Good Apple
  • Verna De Jesus

    Verna De Jesus

    Vice President, Inventory Development
    The Trade Desk
  • Chris Kane

    Chris Kane

    Founder and President
    Jounce Media
  • Shweta Khajuria

    Shweta Khajuria

    Managing Director
    Wolfe Research
  • Cavel Khan

    Cavel Khan

    Chief Growth Officer
    Group Black
  • Halleh Kianfar

    Halleh Kianfar

    VP, Product
    Gracenote
  • Jason Kint

    Jason Kint

    Chief Executive Officer
    Digital Content Next
  • Lara Koenig

    Lara Koenig

    Global Head of Product
    MiQ
  • James Kreckler

    James Kreckler

    SVP, Streaming & Data Products, Advertising and Partnerships
    NBCUniversal
  • Dan Kurtter

    Dan Kurtter

    SVP, Strategy
    Attain
  • Zach Lain

    Zach Lain

    Director, Global Data Partnerships
    PepsiCo
  • Hyun Lee-Miller

    Hyun Lee-Miller

    Chief Media Officer
    Good Apple
  • Brian Lin

    Brian Lin

    SVP of Product Management, Advanced Advertising
    Televisa Univision
  • Esther Maguire

    Esther Maguire

    Head of Product Marketing & Strategy
    LG Ad Solutions
  • Dave Marks

    Dave Marks

    Chief Technology Officer
    Recurrent
  • Marissa McArdle

    Marissa McArdle

    SVP, Programmatic & Social Product
    DoubleVerify
  • Devyn McHugh

    Devyn McHugh

    Director, Programmatic
    Quigley-Simpson
  • Jana Meron

    Jana Meron

    Vice President of Revenue Operations & Data
    The Washington Post
  • Julia Miller

    Julia Miller

    Group VP Commerce Media
    Mars United Commerce
  • Matt Miller

    Matt Miller

    Principal Worldwide Specialist, Customer Data Applications
    AWS
  • George Musi

    George Musi

    Chief Business Officer
    Night Market
  • Jonathan Nelson

    Jonathan Nelson

    CEO
    Omnicom
  • Ari Paparo

    Ari Paparo

    CEO & Contributor
    Marketecture Media
  • Dr. Krzysztof Franaszek, PhD

    Dr. Krzysztof Franaszek, PhD

    Founder
    Adalytics Research
  • Mike Proulx

    Mike Proulx

    VP, Research Director
    Forrester
  • Harsha Rao

    Harsha Rao

    AI Product Manager
    Zefr
  • Katie Keane Rene

    Katie Keane Rene

    Director, Client Services
    Kepler
  • Gabe Richman

    Gabe Richman

    GM, Global Identity Platforms
    The Trade Desk
  • Vinny Rinaldi

    Vinny Rinaldi

    Head of US Media
    Hershey's
  • Max Robinson

    Max Robinson

    Senior Sales Manager
    Samsung Ads
  • Angela Rodriguez

    Angela Rodriguez

    Global Commerical Lead
    Proximic by Comscore
  • Daniel Rosenzweig

    Daniel Rosenzweig

    Founder & Principal Attorney
    DBR Data Privacy Solutions, P.C.
  • Allison Schiff

    Allison Schiff

    Managing Editor
    AdExchanger
  • Ross Schwaber

    Ross Schwaber

    SVP, Product & Solutions
    Scuba Analytics
  • Bharat Sharma

    Bharat Sharma

    COO
    mCanvas
  • Hillary Slattery

    Hillary Slattery

    Senior Director of Programmatic Product
    IAB Tech Lab
  • Jack Slattery

    Jack Slattery

    Director, eCommerce
    The Wine Group
  • Sarah Sluis

    Sarah Sluis

    Executive Editor
    AdExchanger
  • Gil Sommer

    Gil Sommer

    VP Product
    OpenX
  • Blair Tapper

    Blair Tapper

    Senior Vice President, US
    The Independent
  • Albert Thompson

    Albert Thompson

    Managing Director, Digital Innovation
    Walton Isaacson
  • Bill Todd

    Bill Todd

    CRO
    AdTheorent, a Cadent Company
  • Jason Tollestrup

    Jason Tollestrup

    VP of Global Revenue Strategy & Operations
    Fandom
  • Eoin Townsend

    Eoin Townsend

    Chief Product Officer
    Cadent
  • Paul Verna

    Paul Verna

    Vice President of Content
    EMARKETER
  • David Wells

    David Wells

    Industry Principal, Media, Entertainment & Advertising
    Snowflake
  • Kristen Williams

    Kristen Williams

    SVP, Strategic Partnerships
    Magnite
  • Eric Wilson

    Eric Wilson

    Executive Director
    Center for Campaign Innovation
  • Shukmei Wong

    Shukmei Wong

    SVP, Omnichannel Media
    Involved Media
  • Stephen Yap

    Stephen Yap

    Managing Director, Google Marketing Platform, Americas
    Google

Who Attends

Adform
Browsi
CapitalOne
Chegg
Citi Group
Epsilon
Expedia Group
Freewheel
Google
GSTV
Hershey's
Ibotta
iHeartMedia
Live Nation
OMD
Penske
Progressive
Sam's Club Media Group
Televisa Univision
The Independent
Vistar Media
Zillow Group
Kenvue
Hobby Lobby Stores Inc.
hims & hers
Greater Than One
Good Apple
Experian
Spotify
MasterCard
Docusign
DirecTV
Dandelion Inc
AMF Media Group
Aki Technologies
Advance Local
Media Culture
Adipolo
Better Collective
Blue Ant Media
Goodway Group
Comcast Advertising
FrontStory

Sponsors

Title

Cadent
Google
StackAdapt

Innovation

Intent IQ
LG Ad Solutions
Scuba Analytics

Premier

AdRoll
AdTheorent, a Cadent Company
Amazon Ads
Attain
AWS
Disqo
Google Privacy Sandbox
Gracenote
Integral Ad Science
IQM
Magnite
mCanvas
Microsoft Advertising
Onyx by Outbrain™
OpenX
Proximic by Comscore
Samsung Ads
Sirius XM
Snowflake
Zefr

Live Exchange

Adelaide
AlikeAudience
Adscholars
Amagi
Azerion
DeviceAtlas
DoubleVerify
Equativ
GumGum
Rill Data
TheViewPoint
TiVo

Pricing

  • Individual Pass

    $1995
    Regular Rate
  • Group Pass (3+)

    $1796
    Regular Rate

BRAND, AGENCY AND GROUP DISCOUNTS

BRANDS AND AGENCIES, YOU MAY QUALIFY FOR DISCOUNTED RATES.

If you work for a brand or agency, apply here to access deep discounts on your Programmatic I/O conference pass. Remember to provide your name, company and job title.

GROUP RATES

Don’t go it alone, bring the whole team! Groups of 3 or more will receive 10% off the total registration fee. AdExchanger members are also eligible for exclusive discounts, click here to learn more. Note: Discounts cannot be combined. To get your unique member discount code, please contact Emily Rocca at [email protected].

HOTEL

New York Marriott Marquis

Map to Marriot Marquis

New York Marriot Marquis
1535 Broadway
New York, NY 10036

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AdExchanger’s discounted room block at the New York Marriott Marquis has sold out.

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 Or, for personalized assistance, call our Travel Desk at 702-476-6976 EXT. 4144.

Contact

  • Questions

    For questions regarding event registration, please contact:
    Emily Rocca
    [email protected]

  • Sponsorship

    For sponsorship inquiries, please contact:
    Jonathan Toback
    [email protected]

  • Program

    For information on programming and speakers, please contact:
    Andrea Larick
    [email protected]