Agenda At-A-Glance
Agenda
September 23, 2024
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CANCELED-Ad Tech Accelerator Strategic Workshop: Aligning Buyer and Seller Strategies for Revenue Growth
1:00pm – 4:30pmThis session has been canceled. Spots are available in the Tactical session below.-
Matt Prohaska
CEO and Principal // Prohaska Consulting -
Will Cohen
CEO // Downtime Dollars -
Rudy Grahn
CEO // DB Cass Consulting
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Ad Tech Accelerator Tactical Workshop: Programmatic Tactics and Best Practices for Buyers and Sellers
1:00pm – 4:30pmWant to earn credits to help boost your career and resumé ? Register for this pre-event workshop presented by AdExchanger and Prohaska Consulting - the Ad Tech Accelerator, an innovative initiative designed to provide media professionals and executives with the advanced strategic and tactical training needed to excel in the fast-paced world of ad tech operations and revenue strategy.
This tactical track focuses on tangible hands-on-keyboard items that can be implemented to optimize and improve digital advertising operations. You’ll gain a deeper understanding of optimizations buyers and sellers can mutually make to improve deal delivery, and learn new seller troubleshooting techniques. Earn credits upon completing each session, making this the ultimate resumé booster.
Workshop Agenda:
- 1:00 PM-1:10 PM: Aligning Buyer & Seller Strategies
- 1:15 PM-2:15 PM: Focused: Buying on a DSP: Filters and Controls, Best Practices, and Optimizations
- 2:15 PM-2:30 PM: Buyer: Measurement
- 2:30 PM-2:50 PM: Data-Driven Deals (Clean Rooms, 1st Party Data in Deals)
- 2:50 PM-3:15 PM: Networking Break
- 3:15 PM-3:25 PM: Tech (both sides): Privacy & Consent
- 3:25 PM-4:20 PM: Publishers: Reporting and KPIs For Actionable Insights and Optimizations
- 4:20 PM-4:30 PM: Takeaways
Ticket Options:
Add to Programmatic I/O Conference Pass: $395
Workshop Only: $595 (Begin Programmatic I/O New York registration and select "Workshop Only" on the second page)-
Scott Messer
Rev Ops Leader, Media Operator, Ad Tech Expert // Messer Media -
Helene Parker
CEO // Helene Parker Consulting -
Ameet Shah
Senior Director, Global Tech, Publisher & Data Strategy // Prohaska Consulting
September 24, 2024
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Breakfast Topic-Focused Roundtables
8:00am – 8:45amGrab breakfast and join our new Topic-Focused Roundtables in an intimate, focused setting that fosters deep conversations and lasting connections with peers focused on the specific trends and challenges you're facing in a critical aspect of your job. Learn from fellow data-driven pros on how they're achieving success and walk away with insights and tactics to achieve your goals.
- Table #1 - Cross-screen Measurement - Signal loss is transforming the digital media landscape. Gather with your peers to talk about best approaches for media measurement within walled gardens, on the open web and across channels, from desktop and mobile, to CTV and DOOH. For buyers and sellers looking to adapt their measurement strategies and learn about new tools, including clean rooms and alt IDs. - MODERATOR: Bob Walczak, CEO, MadTech
- Table #2 - Cookieless Testing – What cookieless testing have you done so far? Where are you running into roadblocks? Exchange tips and share experiences over breakfast with your fellow cookieless questers. (Cookies will not be provided.) - MODERATOR: Lizzie Chapman, VP Technology Partnerships & Channels, Adroll - SPONSORED BY ADROLL
- Table #3 - Zeroing In On Media Measurement: Gather with advertisers to talk about how you’re evolving your media measurement approach as the customer journey becomes more fragmented. Talk through top challenges, how you’re picking measurement solutions and what the future of media measurement holds. - MODERATOR: Chris Cattie, Director, US Curate Lead, Microsoft SPONSORED BY MICROSOFT
- Table #4 - Buying Strategies for Connected TV – The future of TV is here – 96% of US households are streaming content, according to Kantar – but are you ready for it? Join this roundtable discussion to beef up your knowledge on targeting, buying and measurement strategies for programmatic CTV. - MODERATOR: Ana Milicevic, Principal, Sparrow Advisers
- Table #5 - Cashing In On Retail Media - Retail media networks are exploding. But how can buyers and sellers take advantage beyond the hype? Join this group to talk through retail media tips, tricks – and challenges – and we promise that you’ll walk away with practical advice on how to scale your RMN strategy. - MODERATOR: Lauren Fisher, GM Business Intelligence, Advertiser Perceptions
- Table #6 - Making the Most Out of Digital Audio - Consumers spend 31% of their media time with audio, but audio only accounts for 9% of media budgets. Why is or isn’t audio part of your programmatic strategy? MODERATOR: Jeremy Randol, VP of Programmatic Strategy, SiriusXM Media SPONSORED BY SiriusXM
- Table #7 - Supply Path Optimization - As the programmatic ecosystem evolves and matures, SPO plays an increasingly important role. Supply-chain intermediaries need to prove their worth – or get cut. Join us to discuss the latest trends in SPO and how you can tap into more efficient, better-performing programmatic inventory. MODERATOR: Lynne d Johnson, Content Director, AdMonsters
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Who Knows Ad Tech Better Than the Head of Media of The Hershey Company?
9:05am – 9:25amBecause Vinny Rinaldi has logged time everywhere, from first-gen programmatic startups (who remembers Adap.tv?) to Google and Amazon. And he's led programmatic initiatives at GroupM and Dentsu to boot. Hear from Vinny as he shares how The Hershey Company is applying this detailed knowledge of ad tech to make the most out of its media spending decisions.
Recognized for his outspoken and innovative approach to marketing, Vinny has been instrumental in highlighting critical flaws within the industry, such as the misuse of last-click attribution models and the prevalence of misleading metrics. His keen understanding of the complexities behind media performance and his commitment to challenging the status quo make him a vital voice in the marketing world -- we can't wait to bring him on our stage.
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Vinny Rinaldi
Head of US Media // Hershey's
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Unleashing the Power of a Connected Internet
9:25am – 9:45amToday’s proliferation of channels, devices and formats present more customer touch points than ever before. In this fireside chat, hear why marketers choose Google to reach more consumers with the personalized experiences they expect, thanks to interoperability across the ad tech ecosystem. In addition, Google will provide insight into how it is helping marketers and agencies navigate today's fragmented digital landscape to get the most out of their first-party data and Google AI.
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Stephen Yap
Managing Director, Google Marketing Platform, Americas // Google -
Allison Schiff
Managing Editor // AdExchanger
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Will AI Agents Steal Your Marketing Job?
9:45am – 10:05amMarketing has spawned many of generative AI’s earliest use cases — from creative ideation and content development to personalization and search optimization — all in the name of efficiency gains. According to Forrester’s Q2 CMO Pulse Survey, 45% of US B2C marketing executives agree that AI will lead to smaller marketing departments. But CMOs aren’t going to simply hand the keys to the marketing functions over to autonomous AI agents. They will, however, employ them as collaborative (albeit synthetic) members of their teams. During this keynote, you’ll hear how CMOs are leading the integration of AI without abandoning the human touch in marketing, and what it all means for you and your job.
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Mike Proulx
VP, Research Director // Forrester
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Convergence is Dead. Long Live Convergence.
10:05am – 10:25amThe convergence of digital, social, and linear TV advertising that we've all talked about for decades has finally happened. While omnichannel strategies are becoming the norm, orchestrating campaigns to maximize results still requires advertisers to understand how to effectively use each individual data, targeting, and media format. In this session, Cadent Chief Product Officer Eoin Townsend will discuss what convergence means, the technical challenges of building a successful omnichannel campaign, and how to best evolve advertising strategies to capitalize on the opportunities that an omnichannel marketplace offers.
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Eoin Townsend
Chief Product Officer // Cadent
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The Future Of The Open Internet Is … ?
10:25am – 10:50amThere are a few different ways to answer the question posed in the title of this session – which will be frank and provocative discussion about one of the most important topics in programmatic advertising today. Depending on who you ask, the future of the open internet is bright or bleak, promising or problematic. As the online ad industry grapples with regulation, signal loss, the scourge of low-quality inventory, media waste and (well, you get it), we’ve convened three of the top minds in ad tech to analyze the state of the open web. (You can leave your rose-colored glasses at home.)
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Ben Hovaness
Chief Media Officer // OMD -
Cavel Khan
Chief Growth Officer // Group Black -
Ari Paparo
CEO & Contributor // Marketecture Media -
Allison Schiff
Managing Editor // AdExchanger
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Networking Break
10:50am – 11:20am -
Fireside Chat with TikTok
11:30am – 11:50amTikTok’s meteoric rise as an ad platform is driving conversation inside and outside the ad industry. Hear from President of Global Business Solutions Blake Chandlee about how TikTok is building an ad platform that’s checking all the requisite boxes for advertisers, but also innovating in its approach to shoppability, influencers and more.
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Sarah Sluis
Executive Editor // AdExchanger -
Blake Chandlee
President, Global Business Solutions // Tik Tok
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Generative AI Unleashed: Breaking Barriers and Defining the Future
11:50am – 12:10pmJoin Yang Han, co-founder and CTO at StackAdapt for an insightful session on generative AI. Yang will breakdown what is and is not generative AI, an overview of the current state of the industry, and how generative AI will impact the future of the programmatic industry.
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Yang Han
Co-founder and CTO // StackAdapt
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Addressing the Elephant in the Room: Brand Safety and Suitability in Election Cycle News Advertising
12:10pm – 12:30pmIn every election, publishers must balance advertiser needs with journalistic integrity in politically charged environments. In this session, join Jana Meron, Vice President of Revenue Operations and Data at The Washington Post, as she tackles the critical issue of brand safety and suitability during election cycles. Delve into the impact of these tools on the monetization of digital display inventory adjacent to high-quality news content. Jana will share the strategies and technologies The Washington Post uses to maintain advertiser trust and maximize revenue while covering politically sensitive topics.
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Jana Meron
Vice President of Revenue Operations & Data // The Washington Post
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Lunch
12:30pm – 1:30pm -
Wall Street Weighs In On Ad Tech And The Open Internet
1:30pm – 1:50pmShweta Khajuria, managing director of Wolfe Research, gets asked this question all the time: Why has The Trade Desk been so successful? And then the follow-up: What can smaller private companies do to stand out, build a moat and spur growth? Tough ones, but Khajuria has answers. Join her as she examines the state of the open internet today – and shares predictions about where it’s going. Plus: The investor’s POV on the impact that the DOJ’s historic ad tech antitrust case could have on the open web as we know it.
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Shweta Khajuria
Managing Director // Wolfe Research
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The Clean Room Disillusion – Recapturing Signal Loss
1:50pm – 2:05pmSee the forest through the trees and streamline your data clean room strategy. Dominated by global regulations and marketing campaigns, clean rooms have become the de facto first step for secure data collaboration and measurement. However, the industry is struggling with complexity, cost and growth for marketers. Join Tony Ayaz, SCUBA's CEO, as he cuts through the hype and powers your data collaboration strategy with a dynamic approach to insights while leveraging privacy-enhancing technologies.
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Ross Schwaber
SVP, Product & Solutions // Scuba Analytics -
Tony Ayaz
CEO & President // Scuba Analytics -
Dave Marks
Chief Technology Officer // Recurrent -
Breton Fischetti
SVP of Performance Revenue // Recurrent
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DOJ vs. Google: The Panel
2:05pm – 2:25pmThe trial about how Google runs programmatic auctions is in full swing, and we are bringing in two expert analysts to recap the trial so far, and what the implications are for your business. Join Jason Kint, head of Digital Content along with Check My Ads co-founder and CEO Claire Atkin, in a discussion moderated by managing editor Allison Schiff, who also has been attending the trial.
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Allison Schiff
Managing Editor // AdExchanger -
Jason Kint
Chief Executive Officer // Digital Content Next -
Claire Atkin
Co-Founder & CEO // Check My Ads
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Networking Break
2:25pm – 3:00pm -
The Data-Driven Road to 270
3:15pm – 3:35pmPolitical advertising is transforming at a rapid clip. Digitized campaigns can reach even the most gerrymandered voting districts, and connected TV inventory offers a new place to reach voters. In this panel, learn how political campaigns are thinking about targeting based on getting electoral college votes, as well as what marketers and publishers can learn about effective targeting and measurement based on the stress tests run by political advertisers.
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Eric Wilson
Executive Director // Center for Campaign Innovation -
Danielle Butterfield
Executive Director // Priorities USA -
James Hercher
Senior Editor // AdExchanger
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Why iOS is Poised To Deliver Big As The Cookie's Future Continues To Churn
3:35pm – 3:50pmGoogle's latest about-face on third-party cookies only increases uncertainty and confusion in the market. For buyers and sellers, what is the best path forward? One answer is to look beyond Chrome. We’ll discuss how iOS has emerged as an optimal environment for programmatic advertising. Hear from an agency, publisher and Intent IQ about how using alternative IDs in the iOS environment can remove dependency on traditional cookie-based strategies and deliver better results.
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Fabrice Beer-Gabel
Vice President Strategy & Partnerships // Intent IQ -
Shukmei Wong
SVP, Omnichannel Media // Involved Media -
Jason Tollestrup
VP of Global Revenue Strategy & Operations // Fandom
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AI And The Agency: A Fireside Chat With Omnicom Digital's CEO
3:50pm – 4:10pmOmnicom Digital is making big bets. From its embrace of AI with Omni Assist to its $835 million acquisition of retail media player Flywheel Digital, the agency is charting a path for digital’s future. Join Jonathan Nelson, a digital veteran with a decade-plus run as Omnicom Digital’s CEO, as he shares how AI will transform agency models, the future of retail media, and where he's placing his bets amid these transformations.
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Jonathan Nelson
CEO // Omnicom -
Sarah Sluis
Executive Editor // AdExchanger
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Welcome Party
4:15pm – 5:30pm -
AdExchanger Awards Gala
6:15pm – 9:00pm
September 25, 2024
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Breakfast Topic-Focused Roundtables
8:00am – 8:45amGrab breakfast and join our new Topic-Focused Roundtables in an intimate, focused setting that fosters deep conversations and lasting connections with peers focused on the specific trends and challenges you're facing in a critical aspect of your job. Learn from fellow data-driven pros on how they're achieving success and walk away with insights and tactics to achieve your goals.
- Table #1 - The Rise of Curation - Gather here to talk about curated deals and curation tech, whether you are a buyer, publisher or a tech facilitator of curation. Share wins and challenges around curation, and how to ensure curation is driving your business goals. - MODERATOR: Scott Messer, Principal & Founder, Messer Media
- Table #2 - Cookieless Testing – What cookieless testing have you done so far? Where are you running into roadblocks? Exchange tips and share experiences over breakfast with your fellow cookieless questers. (Cookies will not be provided.) - MODERATOR: Lizzie Chapman, VP Technology Partnerships & Channels, Adroll - SPONSORED BY ADROLL
- TTable #3 - Zeroing In On Media Measurement: Gather with advertisers to talk about how you’re evolving your media measurement approach as the customer journey becomes more fragmented. Talk through top challenges, how you’re picking measurement solutions and what the future of media measurement holds. - MODERATOR: Chris Cattie, Director, US Curate Lead, Microsoft SPONSORED BY MICROSOFT
- Table #4 - Attribution Clinic - Do you know exactly which channels and campaigns are performing best for you? If you hesitated at all in answering that question, then you'll want to join this discussion. MODERATOR: Andrew Covato, Founder & Managing Director, Growth By Science
- Table #5 - Reducing Ad Waste Through Transparency - This discussion will focus on eliminating ad waste through transparent tactics. Share tips and challenges around allocating resources effectively and achieving better performance with small budgets. MODERATOR: Brian Chap, Founder & CEO, Tech Recipes
- Table #6 - Making the Most Out of Digital Audio - Consumers spend 31% of their media time with audio, but audio only accounts for 9% of media budgets. Why is or isn’t audio part of your programmatic strategy? MODERATOR: Jeremy Randol, VP of Programmatic Strategy, SiriusXM Media SPONSORED BY SiriusXM
- Table #7 - Brand Safety – Brand safety and suitability are two of the most controversial topics in digital media today. With the end of GARM, high-profile reports on severe brand safety snafus and news publishers struggling to monetize, the situation couldn’t be more fraught. Which brand safety and suitability approaches work best? Where are you facing challenges? Let’s get together and talk it out. MODERATOR: Yakira Young, Content Manager, AdMonsters
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The Wildcards Ahead In Q4 and 2025: How AI, the Economy and the Election Will Affect Advertising
9:00am – 9:25amLooking for better visibility into Q4 and 2025? In this session Lauren Fisher, GM of Business Intelligence at Advertiser Perceptions, will provide a research-based outlook for the ad industry. Learn about the factors predicted to drive industry growth, and the factors that could swing US ad spending in positive or negative directions. Don’t miss this session if you’re looking for insight on the impact of AI on the industry, the fastest-growing areas of programmatic advertising, or how the economy and 2024 US election outlook could impact ad spending.
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Lauren Fisher
GM Business Intelligence // Advertiser Perceptions
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Clearing Bidstream Congestion
9:00am – 9:25amThe programmatic supply chain is stuck in a traffic jam. Publishers initiate 30 million auctions per second, but the average DSP only listens to just 3 million auctions per second. And so 9 of every 10 auctions initiated by publishers are never received by DSPs. Publishers can’t reliably make their inventory available to buyers, and buyers can't reliably scale their campaigns. Join this session with Jounce Media's Chris Kane to understand the current state of auction duplication and the steps DSPs and SSPs are taking to clear bidstream congestion.
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Chris Kane
Founder and President // Jounce Media
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Go Inside Pepsi's Marketing Data Control Room
9:00am – 9:25amPepsiCo's first-party data and strategic data partnerships range from information about what's on stores shelves to agricultural data feeds. The CPG marketer pulls vast quantities of real-time from a physical supply chain of factories and warehouses, as well as the ecommerce and online advertising supply chain. In this session, Pepsi's Director of Global Data Partnerships, Zach Lain, sits down with AdExchanger Senior Editor James Hercher to discuss how Pepsi puts that data to use in new cloud-based environments.
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Zach Lain
Director, Global Data Partnerships // PepsiCo -
James Hercher
Senior Editor // AdExchanger
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Advertising Leaders are Accelerating Towards the New Era of Online Privacy
9:35am – 10:00amJoin us for an exciting preview of upcoming Privacy Sandbox innovations, driven by market testing and feedback from the industry. And hear insights directly from industry leaders DoubleVerify, MiQ, and NextRoll, as they share their learnings and strategies for thriving in the next era of online privacy.
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Alex Cone
Senior Product Manager, Privacy Sandbox // Google -
Lara Koenig
Global Head of Product // MiQ -
Lizzie Chapman
VP, Partnerships & Channels // NextRoll -
Marissa McArdle
SVP, Programmatic & Social Product // DoubleVerify
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A.I.I. in CTV: AI-Powered Innovation in Today’s CTV Landscape
9:35am – 10:00amCampaign data, powered by AI and machine learning, is creating opportunities for innovation in the CTV space. Join Samsung Ads as we explore how a closer look at streaming data to help enhance the streaming consumer experience, and also create advertising opportunities for our partners to reach audiences in the moments that matter.
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Justin Fromm
Head of Insights // Samsung Ads -
Max Robinson
Senior Sales Manager // Samsung Ads
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Privacy Meets Precision: Mastering Targeted Advertising in a Privacy-First World
9:35am – 10:00amDiscover how the latest advancements in targeting technologies are enabling personalized and relevant advertising while safeguarding user privacy. Join Proximic by Comscore and Butler/Till for an in-depth exploration of privacy-centric strategies that maintain high performance and scalability, even in sectors with heightened privacy requirements such as consumer health.
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Angela Rodriguez
Global Commerical Lead // Proximic by Comscore -
Scott Ensign
Chief Strategy Officer // Butler Till
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CTV Fundamentals
10:10am – 10:55amDigital advertising consultant Steven Golus cuts through the clutter of CTV, including the recent additions of Netflix and Amazon Prime Video ad-supported options. Who has rights to sell CTV inventory on your favorite app? Between shoppable, pause and binge ads, what do you need to know about the ad formats in CTV today? He will share his map through the landscape of today’s CTV advertising options, helping you understand today’s biggest opportunities in CTV. A must-see session on CTV.
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Steven Golus
CEO // Steven Golus Consulting
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Data Privacy Fundamentals: Navigating Consent & Opt-Out Strategies
10:10am – 10:55amConsent is simple, right? You ask for it and people either give it to you or they opt out. No sweat. Well, there is actually a lot to sweat and a lot of nuance that marketers need to understand about consent and privacy preferences if they want to be legally compliant and show their customers the respect they deserve. In this deep dive interactive workshop, privacy and legal expert Daniel Rosenzweig will share strategies for implementing legally required signals, like the Global Privacy Control, and explain how to use industry-specific opt-out signals from the IAB, Facebook and Google. Rosenzweig will address the complexities of seemingly incompatible requirements in the EU vs. the US; he’ll demystify how to handle device-based consumer preferences; outline how to configure consent management platforms to deal with conflicting requirements – plus much more!
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Daniel Rosenzweig
Founder & Principal Attorney // DBR Data Privacy Solutions, P.C.
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Measurement Fundamentals: Martech Is Dead, Long Live Causal Measurement
10:10am – 10:55amMarketers often waste countless cycles and money building complex martech stacks attempting to capture path-to-conversion data. They think they're getting high-quality measurement when all they're really doing is feeding the self-fulfilling prophecy of post-exposure, fighting the unwinnable battle for “data alignment” – and burning millions along the way. Marketers using pixels, conversion APIs and tools such as Google Analytics and those offered by mobile measurement providers would be better served by relying on aggregate measurement tooling for performance assessment. Join Andrew Covato, an attribution and measurement expert with 15+ years of experience at Netflix, Snap, Google and Meta, to learn how.
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Andrew Covato
Founder & Managing Director // Growth By Science
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Networking Break
10:55am – 11:30am -
Maximizing the 8-Second Attention Window
11:30am – 11:55amThe attention span of consumers has dropped under eight seconds. How do we capture, elevate and measure the attention of your target audience in today’s cluttered media experience? This session will showcase real-world examples on how brands have focused on attention to improve brand recall and bottom-funnel sales. Plus, the session will include data backing up the impact of an attention-first approach, via research done in partnership with Kantar, Nielson and Lumen across 1000+ campaigns run this year all over the globe.
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Bharat Sharma
COO // mCanvas
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The Evolution of Media Planning and Buying
11:30am – 11:55amA wide set of trends from cookies, fragmentation, AI, attention, and more are changing the way media is planned, bought and measured. It's also changing the way technology solutions and agencies partner to deliver results for their clients. Hear from KINESSO and Amazon Ads on how they are co-building solutions to empower teams and drive outcomes.
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Mira Bajrami
Senior Vice President, Activation // Kinesso -
Aldo van Hedel
Global Platforms Director // Kinesso -
Mark Engle
Principal Account Executive - Global Ad Tech Sales // Amazon Ads
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Metadata: The Key to Contextual Ad Targeting
11:30am – 11:55amContextual targeting holds the potential to push CTV advertising to the next level for the benefit of marketers who stand to improve campaign performance, publishers who can optimize inventory monetization, and consumers who will enjoy better overall entertainment experiences. This session looks at the upside of contextual advertising and the key drivers of its evolution: a common taxonomy for the industry and high quality program level metadata.
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Halleh Kianfar
VP, Product // Gracenote -
Kristen Williams
SVP, Strategic Partnerships // Magnite
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All’s Fair In AI & Politics
12:05pm – 12:30pmIn today’s politically charged world, generative AI is being used to create both ads and content. How can publishers and marketers protect themselves from low-quality, misleading applications of this emerging tech, from ads to AI-generated fake news? How can they distinguish between AI-generated political noise and more responsible use cases? Learn how AI is already affecting programmatic monetization, and how The Independent is charting its path forward in this hyper-polarized climate to preserve both its authenticity as a news organization and its revenue.
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Blair Tapper
Senior Vice President, US // The Independent
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Breaking Barriers: How Interoperability Will Supercharge The Programmatic Media Game
12:05pm – 12:30pmThe more media is interoperable, the easier it is to run media programmatically across platforms. Imagine the same ad running with consistent targeting, measurement and creative across CTV, digital audio and online. Getting to interoperability is essential, and it’s also a huge challenge. Attend this session, led by GroupM’s investment innovation lead Karen Chan, to learn real-world examples about how interoperability is making it easier to buy today. And learn what initiatives are chipping away at silos and making media more interoperable in the future. One line item for everything? It could happen — join this session to find out how.
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Karen Chan
Group Director, Investment Innovation // GroupM
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Why You’re Probably Doing SPO Wrong – And How To Fix It
12:05pm – 12:30pmYou’re a buyer and you’ve implemented supply-path optimization (SPO). So now you’ve got a simplified, more efficient supply chain and everything’s great … right? Unfortunately, probably not. Through his research, Adalytics Founder Krzysztof Franaszek has found that time and again, brands and their media agencies think they’re finding the shortest and most profitable path to ad inventory, when in fact that’s not the case. And mistakes in SPO can have negative consequences throughout the supply chain. If you actually want to buy media more efficiently, this is a session you can’t miss.
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Dr. Krzysztof Franaszek, PhD
Founder // Adalytics Research
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Lunch
12:30pm – 1:30pm -
Bellissimo: Launching Fila into the World of Tennis with Grit & Grace
1:30pm – 1:55pmLaunching a new tennis product line in a competitive apparel market is not for the faint of heart. Delve into Fila’s strategic journey to re-enter the tennis apparel category in this deep dive, how-to session filled with pointers to help you deliver your next marketing win. Learn how Fila and its agency Kepler formulated a plan that used Fila’s existing brand strength and sharp programmatic tactics to successfully launch its new tennis product line.
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Kat Hachmeyer
Director of Digital Marketing // FILA -
Katie Keane Rene
Director, Client Services // Kepler
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The Game Has Changed: Programmatic and Live Events
1:30pm – 1:55pmThe Olympics in 2024, along with other sports tentpoles, represented an incredible shift in how live events were bought and sold programmatically. Hear from Verna De Jesus, VP of Inventory Development at The Trade Desk and James Kreckler, SVP, Streaming & Data Products, Advertising and Partnerships, NBCUniversal, about the new tech that’s delivering live programmatic ad experiences. With more live inventory available programmatically, they share how marketers should be thinking about live inventory in CTV.
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James Kreckler
SVP, Streaming & Data Products, Advertising and Partnerships // NBCUniversal -
Verna De Jesus
Vice President, Inventory Development // The Trade Desk
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Burning – And Building – ID Bridges
1:30pm – 1:55pmID bridging has become one of the hottest – and most controversial – topics in ad tech. But do you know exactly what it is and why the industry is so up in arms? In this session, Hillary Slattery, the IAB Tech Lab’s senior director of product management for programmatic – and an expert on ID bridging – will explain exactly what it means to bridge an ID in OpenRTB. You’ll discover how to identify which party introduces an ID, where it resides in the bidstream and how these IDs align with industry standards. If you want to get smart about ID bridging, do not miss this presentation.
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Hillary Slattery
Senior Director of Programmatic Product // IAB Tech Lab
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Unlocking Programmatic Advertising Opportunities with Privacy-Enhanced Data Solutions
2:05pm – 2:30pmPublishers and advertisers face numerous challenges in reaching their desired audiences efficiently and effectively. Amazon Publisher Cloud (APC), built on AWS Clean Rooms, addresses these challenges by providing a secure and privacy-enhanced platform that enables publishers to leverage their first-party signals and insights from Amazon Ads to create highly addressable programmatic deals at scale. This session takes you on a journey through the development of APC, exploring the industry challenges that sparked its inception, the learnings and iterations along the way, and the innovative solution that has emerged. Discover how to unlock new advertising opportunities while protecting consumer privacy, and gain practical insights into leveraging this powerful tool for your business.
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Laura Buchman
Head of Amazon Publisher Cloud BD & Services // Amazon -
Matt Miller
Principal Worldwide Specialist, Customer Data Applications // AWS -
Brian Lin
SVP of Product Management, Advanced Advertising // Televisa Univision
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Reimagining Incrementality: How to Modernize Measurement for a Real-Time Ecosystem
2:05pm – 2:30pmMarketers want to be able to fine-tune digital ad spend in real-time, and then to hold that media accountable to sales outcomes. Instead, they are forced to rely on legacy metrics that are, at best, a rough approximation of consumer behaviors. At worst, these metrics can be outright misleading, sending marketers down a path that does not reflect the truth about how advertising impacts their bottom line. We’ll explore ways to redefine measurement strategies that enable precise ad spending optimization based on sales outcomes in real-time.
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Dan Kurtter
SVP, Strategy // Attain -
Esther Maguire
Head of Product Marketing & Strategy // LG Ad Solutions -
Paul Gelb
Founder // HAUS EFFECT
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Privacy and Performance: Harnessing the Power of ML to Drive Omnichannel Advertising Outcomes While Navigating the Changing Privacy Landscape
2:05pm – 2:30pmAs we face a rapidly evolving privacy landscape, how do marketers continue to drive performance and ROI from omnichannel advertising, while adhering to the strict and varied privacy laws? During this panel discussion you will hear from leading omnichannel advertisers about how they are leveraging machine learning and innovative audience targeting approaches to continue to drive performance while being ID-independent and privacy compliant. Attendees will learn best practices for reaching quality audiences and driving campaign-specific business outcomes across devices and channels while respecting consumer privacy and regulatory changes.
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Bill Todd
CRO // AdTheorent, a Cadent Company -
Deleyla Glass
Digital Media Director // GSD&M -
Jack Slattery
Director, eCommerce // The Wine Group -
Devyn McHugh
Director, Programmatic // Quigley-Simpson
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How To Build Your Own Measurement Framework
2:40pm – 3:05pmThe continued upheaval and uncertainty in media measurement makes it hard for advertisers to understand the effectiveness of their media buys. And they end up with tightened budgets and even greater pressure to make media to work harder and faster. Advertisers need to understand not only how their campaigns are performing, but how that performance is tied to business objectives. With advanced analytics and emerging tech, continuous and privacy-forward multi-channel measurement is possible. Learn from Good Apple’s Chief Media Officer, Hyun Lee-Miller and Associate Director of Analytics, Jean Huang about how to navigate the multitude of measurement solutions on the market and how to measure media performance against key client business metrics including ROI.
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Jean Huang
Associate Director of Analytics // Good Apple -
Hyun Lee-Miller
Chief Media Officer // Good Apple
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Opening the Black Box of Walled Gardens: AI-Powered Transparency and Brand Safety
2:40pm – 3:05pmAs brands continue investing in walled garden platforms, challenges with inadequate transparency and insights remain. With AI and performance products becoming more of a focus, brand risks stemming from these challenges have also intensified, especially during breaking news cycles, upcoming elections, and with the proliferation of mis- and disinformation and AI-generated or manipulated content. Join Zefr’s AI Product Manager, Harsha Rao, as he walks through how the use of emerging AI technologies can be leveraged for good, to provide dynamic solutions for brands to protect themselves, including trends on how Zefr’s solutions have improved brand safety, suitability and optimization capabilities in UGC-dominant environments.
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Harsha Rao
AI Product Manager // Zefr
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Building Better Shopper Experiences Through Social
2:40pm – 3:05pmSocial commerce is having a transformative impact on the retail and brand landscapes. Get actionable insights and strategies for harnessing the power of social media to build lasting trust and connections with your audience. Learn how retailers are using social media to enhance their presence, engage customers, and drive sales. Plus, explore innovative ways brands are utilizing social media to grow their market share in this session led by Julia Miller, VP of commerce media for agency Mars United.
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Julia Miller
Group VP Commerce Media // Mars United Commerce
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Elevate your Programmatic Strategy With Advanced Addressability, Privacy, and Precision Across Inventory Types
3:35pm – 4:00pmBuyers need addressability without sacrificing privacy, and seamless automation across all inventory types. The truth is, in modern advertising, they need it all. Join Snowflake and The Trade Desk for a conversation on how innovative data solutions are transforming programmatic advertising. Learn how to automate first-party data onboarding for smooth activation, connect onboarding to attribution with conversion APIs, and harness raw events data streaming for highly targeted campaigns and real-time insights. Plus, discover how to use SKU-level data for precision targeting. If you’re serious about enhancing your programmatic strategy, this is a must-attend session.
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David Wells
Industry Principal, Media, Entertainment & Advertising // Snowflake -
Gabe Richman
GM, Global Identity Platforms // The Trade Desk
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Keeping up with Curation: The evolution of Supply-Side Curation and Where It’s Headed
3:35pm – 4:00pmCuration is a hot topic, and rightfully so: It’s delivering superior outcomes for advertisers and publishers. Why is it important for all parts of the industry and how will the latest innovation in AI push the bounds of curation further to deliver true ROI for advertisers? In this session, Gil Sommer, VP of Product, OpenX, will talk about the evolution of curation, and how it can deliver outcomes for advertisers, data owners and publishers.
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Gil Sommer
VP Product // OpenX
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The Publisher’s Crisis: Paving the Way for Sustaining Media and Journalism
3:35pm – 4:00pmAs traditional publishing faces unprecedented challenges, this critical session will explore the intersection of technology, innovation, and sustainability in journalism and advertising. Panelists will examine approaches to combat dwindling ad revenue and audience migration, while balancing the needs of publishers, brands, and audiences. Join us to explore actionable strategies for building a resilient future for news media and learn how collaboration between stakeholders can foster a more supported ecosystem, ensuring the long-term viability of quality journalism in the digital era. This discussion is especially crucial in an election year, as sustainable, ethical journalism plays a vital role in informing voters and safeguarding democratic processes against misinformation and manipulation.
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Lior Charka
VP, Product // Onyx by Outbrain™
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How To Make Retail Media Work Full Funnel Across Brand And Performance
4:10pm – 4:35pmDespite its categorization as a performance channel, retail media can wield a profound impact on upper and mid funnel. Retail media plays a pivotal role in expanding reach, establishing brand awareness, driving exploratory behavior, and influencing perceptions. Join George Musi, Chief Business Officer at commerce and retail specialty agency Night Market, for practical examples for how marketers can integrate retail media with broader marketing strategies, and use the medium to drive awareness, consideration, and ultimately, purchase.
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George Musi
Chief Business Officer // Night Market
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Programmatic in the Era of Attention
4:10pm – 4:35pmFor marketers, the war has always been for attention. The upheaval in programmatic due to MFAs (made-for-advertising sites), fraud, ad blocking and vanity metrics, such as clicks and viewability, is only accelerating the movement toward attention. Look no further than the growing attention economy, and the onslaught of AI-infused tech to capture consumer attention, as evidence of this shift. Enter the attention machines. In this session, Albert Thompson will outline how programmatic has fallen short of basic human truth in advertising. Learn how brands can wield influence over the consumer, and use that power to drive consumption, by incorporating attention into their programmatic strategy.
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Albert Thompson
Managing Director, Digital Innovation // Walton Isaacson
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Time is Money ... Except on CTV
4:10pm – 4:35pmAs digital advertising continues to fragment, gaps are opening up between time spent and ad spend on some platforms and channels. Nowhere are those gaps bigger than on CTV, where many factors contribute to a disconnect between these two metrics, which should logically be aligned. This session quantifies those gaps using Emarketer forecasts, and provides insights into why this trend is happening, where it's going, and what it means for marketers, agencies, and media platforms.
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Paul Verna
Vice President of Content // EMARKETER
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Happy Hour
4:35pm – 5:30pm
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For questions regarding event registration, please contact:
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[email protected] -
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For information on programming and speakers, please contact:
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