Want to earn credits to help boost your career and resumé ? Register for this pre-event workshop presented by AdExchanger and Prohaska Consulting - the Ad Tech Accelerator, an innovative initiative designed to provide media professionals and executives with the advanced strategic and tactical training needed to excel in the fast-paced world of ad tech operations and revenue strategy. 

This tactical track focuses on tangible hands-on-keyboard items that can be implemented to optimize and improve digital advertising operations. You’ll gain a deeper understanding of optimizations buyers and sellers can mutually make to improve deal delivery, and learn new seller troubleshooting techniques. Earn credits upon completing each session, making this the ultimate resumé  booster.

Workshop Agenda:

• 1:00 PM-1:10 PM: Aligning Buyer & Seller Strategies
• 1:15 PM-2:15 PM: Focused: Buying on a DSP: Filters and Controls, Best Practices, and Optimizations
• 2:15 PM-2:30 PM: Buyer: Measurement
• 2:30 PM-2:50 PM: Data-Driven Deals (Clean Rooms, 1st Party Data in Deals)
• 2:50 PM-3:15 PM: Networking Break
• 3:15 PM-3:25 PM: Tech (both sides): Privacy & Consent
• 3:25 PM-4:20 PM: Publishers: Reporting and KPIs For Actionable Insights and Optimizations
• 4:20 PM-4:30 PM: Takeaways

Ticket Options:
Add to Programmatic I/O Conference Pass:  $395 
Workshop Only:  $595 (Begin Programmatic I/O New York registration and select "Workshop Only" on the second page)

Looking for better visibility into Q4 and 2025? In this session Lauren Fisher, GM of Business Intelligence at Advertiser Perceptions, will provide a research-based outlook for the ad industry. Learn about the factors predicted to drive industry growth, and the factors that could swing US ad spending in positive or negative directions. Don’t miss this session if you’re looking for insight on the impact of AI on the industry, the fastest-growing areas of programmatic advertising, or how the economy and 2024 US election outlook could impact ad spending.

The programmatic supply chain is stuck in a traffic jam. Publishers initiate 30 million auctions per second, but the average DSP only listens to just 3 million auctions per second. And so 9 of every 10 auctions initiated by publishers are never received by DSPs. Publishers can’t reliably make their inventory available to buyers, and buyers can't reliably scale their campaigns. Join this session with Jounce Media's Chris Kane to understand the current state of auction duplication and the steps DSPs and SSPs are taking to clear bidstream congestion.

PepsiCo's first-party data and strategic data partnerships range from information about what's on stores shelves to agricultural data feeds. The CPG marketer pulls vast quantities of real-time from a physical supply chain of factories and warehouses, as well as the ecommerce and online advertising supply chain. In this session, Pepsi's Director of Global Data Partnerships, Zach Lain, sits down with AdExchanger Senior Editor James Hercher to discuss how Pepsi puts that data to use in new cloud-based environments.

Join us for an exciting preview of upcoming Privacy Sandbox innovations, driven by market testing and feedback from the industry. And hear insights directly from industry leaders DoubleVerify, MiQ, and NextRoll, as they share their learnings and strategies for thriving in the next era of online privacy.

Campaign data, powered by AI and machine learning, is creating opportunities for innovation in the CTV space. Join Samsung Ads as we explore how a closer look at streaming data to help enhance the streaming consumer experience, and also create advertising opportunities for our partners to reach audiences in the moments that matter.

Discover how the latest advancements in targeting technologies are enabling personalized and relevant advertising while safeguarding user privacy. Join Proximic by Comscore and Butler/Till for an in-depth exploration of privacy-centric strategies that maintain high performance and scalability, even in sectors with heightened privacy requirements such as consumer health.

Digital advertising consultant Steven Golus cuts through the clutter of CTV, including the recent additions of Netflix and Amazon Prime Video ad-supported options. Who has rights to sell CTV inventory on your favorite app? Between shoppable, pause and binge ads, what do you need to know about the ad formats in CTV today? He will share his map through the landscape of today’s CTV advertising options, helping you understand today’s biggest opportunities in CTV. A must-see session on CTV.

Consent is simple, right? You ask for it and people either give it to you or they opt out. No sweat. Well, there is actually a lot to sweat and a lot of nuance that marketers need to understand about consent and privacy preferences if they want to be legally compliant and show their customers the respect they deserve. In this deep dive interactive workshop, privacy and legal expert Daniel Rosenzweig will share strategies for implementing legally required signals, like the Global Privacy Control, and explain how to use industry-specific opt-out signals from the IAB, Facebook and Google. Rosenzweig will address the complexities of seemingly incompatible requirements in the EU vs. the US; he’ll demystify how to handle device-based consumer preferences; outline how to configure consent management platforms to deal with conflicting requirements – plus much more!

Marketers often waste countless cycles and money building complex martech stacks attempting to capture path-to-conversion data. They think they're getting high-quality measurement when all they're really doing is feeding the self-fulfilling prophecy of post-exposure, fighting the unwinnable battle for “data alignment” – and burning millions along the way. Marketers using pixels, conversion APIs and tools such as Google Analytics and those offered by mobile measurement providers would be better served by relying on aggregate measurement tooling for performance assessment. Join Andrew Covato, an attribution and measurement expert with 15+ years of experience at Netflix, Snap, Google and Meta, to learn how.

The attention span of consumers has dropped under eight seconds. How do we capture, elevate and measure the attention of your target audience in today’s cluttered media experience? This session will showcase real-world examples on how brands have focused on attention to improve brand recall and bottom-funnel sales. Plus, the session will include data backing up the impact of an attention-first approach, via research done in partnership with Kantar, Nielson and Lumen across 1000+ campaigns run this year all over the globe.

A wide set of trends from cookies, fragmentation, AI, attention, and more are changing the way media is planned, bought and measured. It's also changing the way technology solutions and agencies partner to deliver results for their clients. Hear from KINESSO and Amazon Ads on how they are co-building solutions to empower teams and drive outcomes.

Contextual targeting holds the potential to push CTV advertising to the next level for the benefit of marketers who stand to improve campaign performance, publishers who can optimize inventory monetization, and consumers who will enjoy better overall entertainment experiences. This session looks at the upside of contextual advertising and the key drivers of its evolution: a common taxonomy for the industry and high quality program level metadata.

In today’s politically charged world, generative AI is being used to create both ads and content. How can publishers and marketers protect themselves from low-quality, misleading applications of this emerging tech, from ads to AI-generated fake news? How can they distinguish between AI-generated political noise and more responsible use cases? Learn how AI is already affecting programmatic monetization, and how The Independent is charting its path forward in this hyper-polarized climate to preserve both its authenticity as a news organization and its revenue.

The more media is interoperable, the easier it is to run media programmatically across platforms. Imagine the same ad running with consistent targeting, measurement and creative across CTV, digital audio and online. Getting to interoperability is essential, and it’s also a huge challenge. Attend this session, led by GroupM’s investment innovation lead Karen Chan, to learn real-world examples about how interoperability is making it easier to buy today. And learn what initiatives are chipping away at silos and making media more interoperable in the future. One line item for everything? It could happen — join this session to find out how.

You’re a buyer and you’ve implemented supply-path optimization (SPO). So now you’ve got a simplified, more efficient supply chain and everything’s great … right? Unfortunately, probably not. Through his research, Adalytics Founder Krzysztof Franaszek has found that time and again, brands and their media agencies think they’re finding the shortest and most profitable path to ad inventory, when in fact that’s not the case. And mistakes in SPO can have negative consequences throughout the supply chain. If you actually want to buy media more efficiently, this is a session you can’t miss.

Launching a new tennis product line in a competitive apparel market is not for the faint of heart. Delve into Fila’s strategic journey to re-enter the tennis apparel category in this deep dive, how-to session filled with pointers to help you deliver your next marketing win. Learn how Fila and its agency Kepler formulated a plan that used Fila’s existing brand strength and sharp programmatic tactics to successfully launch its new tennis product line.

The Olympics in 2024, along with other sports tentpoles, represented an incredible shift in how live events were bought and sold programmatically. Hear from Verna De Jesus, VP of Inventory Development at The Trade Desk and James Kreckler, SVP, Streaming & Data Products, Advertising and Partnerships, NBCUniversal, about the new tech that’s delivering live programmatic ad experiences. With more live inventory available programmatically, they share how marketers should be thinking about live inventory in CTV.

ID bridging has become one of the hottest – and most controversial – topics in ad tech. But do you know exactly what it is and why the industry is so up in arms? In this session, Hillary Slattery, the IAB Tech Lab’s senior director of product management for programmatic – and an expert on ID bridging – will explain exactly what it means to bridge an ID in OpenRTB. You’ll discover how to identify which party introduces an ID, where it resides in the bidstream and how these IDs align with industry standards. If you want to get smart about ID bridging, do not miss this presentation.

Publishers and advertisers face numerous challenges in reaching their desired audiences efficiently and effectively. Amazon Publisher Cloud (APC), built on AWS Clean Rooms, addresses these challenges by providing a secure and privacy-enhanced platform that enables publishers to leverage their first-party signals and insights from Amazon Ads to create highly addressable programmatic deals at scale. This session takes you on a journey through the development of APC, exploring the industry challenges that sparked its inception, the learnings and iterations along the way, and the innovative solution that has emerged. Discover how to unlock new advertising opportunities while protecting consumer privacy, and gain practical insights into leveraging this powerful tool for your business.

Marketers want to be able to fine-tune digital ad spend in real-time, and then to hold that media accountable to sales outcomes. Instead, they are forced to rely on legacy metrics that are, at best, a rough approximation of consumer behaviors. At worst, these metrics can be outright misleading, sending marketers down a path that does not reflect the truth about how advertising impacts their bottom line. We’ll explore ways to redefine measurement strategies that enable precise ad spending optimization based on sales outcomes in real-time.

As we face a rapidly evolving privacy landscape, how do marketers continue to drive performance and ROI from omnichannel advertising, while adhering to the strict and varied privacy laws? During this panel discussion you will hear from leading omnichannel advertisers about how they are leveraging machine learning and innovative audience targeting approaches to continue to drive performance while being ID-independent and privacy compliant. Attendees will learn best practices for reaching quality audiences and driving campaign-specific business outcomes across devices and channels while respecting consumer privacy and regulatory changes.

The continued upheaval and uncertainty in media measurement makes it hard for advertisers to understand the effectiveness of their media buys. And they end up with tightened budgets and even greater pressure to make media to work harder and faster. Advertisers need to understand not only how their campaigns are performing, but how that performance is tied to business objectives. With advanced analytics and emerging tech, continuous and privacy-forward multi-channel measurement is possible. Learn from Good Apple’s Chief Media Officer, Hyun Lee-Miller and Associate Director of Analytics, Jean Huang about how to navigate the multitude of measurement solutions on the market and how to measure media performance against key client business metrics including ROI.

As brands continue investing in walled garden platforms, challenges with inadequate transparency and insights remain. With AI and performance products becoming more of a focus, brand risks stemming from these challenges have also intensified, especially during breaking news cycles, upcoming elections, and with the proliferation of mis- and disinformation and AI-generated or manipulated content. Join Zefr’s AI Product Manager, Harsha Rao, as he walks through how the use of emerging AI technologies can be leveraged for good, to provide dynamic solutions for brands to protect themselves, including trends on how Zefr’s solutions have improved brand safety, suitability and optimization capabilities in UGC-dominant environments.

Social commerce is having a transformative impact on the retail and brand landscapes. Get actionable insights and strategies for harnessing the power of social media to build lasting trust and connections with your audience. Learn how retailers are using social media to enhance their presence, engage customers, and drive sales. Plus, explore innovative ways brands are utilizing social media to grow their market share in this session led by Julia Miller, VP of commerce media for agency Mars United.

Buyers need addressability without sacrificing privacy, and seamless automation across all inventory types. The truth is, in modern advertising, they need it all. Join Snowflake and The Trade Desk for a conversation on how innovative data solutions are transforming programmatic advertising. Learn how to automate first-party data onboarding for smooth activation, connect onboarding to attribution with conversion APIs, and harness raw events data streaming for highly targeted campaigns and real-time insights. Plus, discover how to use SKU-level data for precision targeting. If you’re serious about enhancing your programmatic strategy, this is a must-attend session.

Curation is a hot topic, and rightfully so: It’s delivering superior outcomes for advertisers and publishers. Why is it important for all parts of the industry and how will the latest innovation in AI push the bounds of curation further to deliver true ROI for advertisers? In this session, Gil Sommer, VP of Product, OpenX, will talk about the evolution of curation, and how it can deliver outcomes for advertisers, data owners and publishers.

As traditional publishing faces unprecedented challenges, this critical session will explore the intersection of technology, innovation, and sustainability in journalism and advertising. Panelists will examine approaches to combat dwindling ad revenue and audience migration, while balancing the needs of publishers, brands, and audiences. Join us to explore actionable strategies for building a resilient future for news media and learn how collaboration between stakeholders can foster a more supported ecosystem, ensuring the long-term viability of quality journalism in the digital era. This discussion is especially crucial in an election year, as sustainable, ethical journalism plays a vital role in informing voters and safeguarding democratic processes against misinformation and manipulation.

Despite its categorization as a performance channel, retail media can wield a profound impact on upper and mid funnel. Retail media plays a pivotal role in expanding reach, establishing brand awareness, driving exploratory behavior, and influencing perceptions. Join George Musi, Chief Business Officer at commerce and retail specialty agency Night Market, for practical examples for how marketers can integrate retail media with broader marketing strategies, and use the medium to drive awareness, consideration, and ultimately, purchase.

For marketers, the war has always been for attention. The upheaval in programmatic due to MFAs (made-for-advertising sites), fraud, ad blocking and vanity metrics, such as clicks and viewability, is only accelerating the movement toward attention. Look no further than the growing attention economy, and the onslaught of AI-infused tech to capture consumer attention, as evidence of this shift. Enter the attention machines. In this session, Albert Thompson will outline how programmatic has fallen short of basic human truth in advertising. Learn how brands can wield influence over the consumer, and use that power to drive consumption, by incorporating attention into their programmatic strategy.

As digital advertising continues to fragment, gaps are opening up between time spent and ad spend on some platforms and channels. Nowhere are those gaps bigger than on CTV, where many factors contribute to a disconnect between these two metrics, which should logically be aligned. This session quantifies those gaps using Emarketer forecasts, and provides insights into why this trend is happening, where it's going, and what it means for marketers, agencies, and media platforms.