Step into the Live Exchange for some networking, idea sharing and a cup of coffee or tea. See something you like and want to learn more about? Chat ‘em up!

In this session, Keurig Dr. Pepper SVP of Connected Media Ben Sylvan will share how the beverage giant brings data, precision and personalization to the beverage giant's creative marketing.

In a rapidly evolving digital landscape, marketers are continuing to look towards authenticated reach to drive advertising impact across the open internet. Learn how to connect with high-intent audiences more efficiently using Amazon DSP's robust signals and the industry's largest in-home footprint across streaming apps. Hear from industry leaders on how this powerful combination is helping their customers navigate the opportunity to make signals their strength and drive business outcomes.

The rise of AI-powered discovery, including search chatbots, has whittled away at publisher referral traffic. But AI also has the potential to open up new traffic and revenue streams, as publishers explore content licensing deals and partnerships with emerging ad platforms. Pubs are also using sell-side AI tools to maximize the revenue they get from incremental visitors. The Independent, Forbes and another top publisher share how they’re capitalizing on the AI era.

Catch up with fellow attendees over some refreshments and have another opportunity to meet with our Live Exchange partners.

Join our Peer-Led Roundtables in an intimate, focused setting that fosters deep conversations and lasting connections with peers focused on the specific trends and challenges you're facing in a critical aspect of your job. Learn from fellow data-driven pros on how they're achieving success and walk away with insights and tactics to achieve your goals.

Break bread and catch up on the day with other attendees at our networking lunch. Your chance to take a break, talk shop, or just talk before afternoon sessions.

As programmatic ecosystems become increasingly complex, SPO has evolved from a buzzword to a core programmatic strategy. Katie Evans, President of Operations at Magnite, will explore the rise of ad tech consolidation, the importance of direct connections between buyers and sellers, and why the sell side is playing an increasingly pivotal role in modern agency workflows.

If you're wondering how the current political climate will affect ad tech, get ready for a no-holds-barred fireside chat with Alvaro Bedoya, the former FTC commissioner who’s fighting the Trump administration over his illegal firing earlier this year. Expect a candid conversation that cuts through the noise and gets real about consumer protection, ad tech in the crosshairs, the future of privacy and why standing up to political pressure matters for everyone. You don’t want to miss this one.

Digital audio currently commands about 25% of consumers’ time spent with media, but captures only 8% of ad investment. It has the power to reach consumers during screenless moments – like commuting, cooking, driving – when other channels can’t. And when paired with other media channels, like video or display, it offers incredible incremental reach. With the explosion of podcasting and fast-growing programmatic capabilities, plus innovative approaches to targeting and measurement, it’s truly audio’s primetime. With a shared stake in growing audio and showing its full impact, join leaders from SiriusXM Media, Spotify, iHeart Radio, and The Trade Desk for a thrilling and insightful conversation on how digital audio can be a performance multiplier, its unique ability to help marketers enhance the effectiveness of nearly every other media channel, and why it demands a spot on every media plan.

Catch up with fellow attendees over some refreshments and have another opportunity to meet with our Live Exchange partners.

Programmatic is coming for CTV. Upfronts include programmatic commitments and buyers crave the flexibility to buy programmatic, especially when they have smaller budgets or need to target smaller audience slices or meet performance goals. But programmatic tech is a work in progress. From supply path optimization in CTV to measurement, targeting and transparency, there's work to be done to streamline programmatic progress.

AI isn’t just transforming agencies – it’s rewriting the entire playbook. From algorithmic media buying to campaign strategies driven by synthetic audiences and generative creative tools, the future is happening now. Join leaders from three top agencies as they reveal how they’re harnessing AI to reshape strategy, boost performance and future-proof their business.

Gather with fellow #PROGIO attendees for our opening night party. Enjoy apps, drinks and some fun with old and new friends alike.

The digital marketing industry’s biggest night! Join us as we crown this year’s AdExchanger Awards winners live on stage. See who takes home the gold, toast the industry, and be inspired. Ticket includes three course, sit-down dinner, open bar, and a guaranteed good time!

Note: Admission not included with conference registration pass. Requires a separate ticket. Registration for the Gala will open soon.

Step into the Live Exchange for some networking, idea sharing and a cup of coffee or tea. See something you like and want to learn more about? Chat ‘em up!

AI agents are redefining programmatic advertising, making workflows faster and linking platforms through Agent‑to‑Agent (A2A) and Model Context Protocol (MCP) connections. In this interactive session, you’ll build your own AI agent to power media planning and activation, no coding needed. Learn how to customize your agent to suit your workflow, and how to seamlessly integrate with Dstillery’s Multimodal AI tools for discovering, creating, and activating AI audiences. You’ll walk away with a working AI agent, a solid understanding of agentic workflows, and fresh ideas for automating your day-to-day. Just bring your laptop, Wi-Fi connection, and curiosity.

Catch up with fellow attendees over some refreshments and have another opportunity to meet with our Live Exchange partners.

Join our Peer-Led Roundtables in an intimate, focused setting that fosters deep conversations and lasting connections with peers focused on the specific trends and challenges you're facing in a critical aspect of your job. Learn from fellow data-driven pros on how they're achieving success and walk away with insights and tactics to achieve your goals.

Break bread and catch up on the day with other attendees at our networking lunch. Your chance to take a break, talk shop, or just talk before afternoon sessions.