Must Read In A First, Google Lets Advertisers Use Search Data For YouTube Ad Targeting After A Shocking Election, Will Data-Driven Campaigners Change Their Game? Microsoft’s Rik van der Kooi Envisions A Post-Display Advertising World Regulatory Challenges Stall Programmatic Pot How Targeted (And Measurable) Is Over-The-Top TV? Header Bidding Goes Server-Side: 6 Things You Should Know IBM Quietly Builds Its Video Cloud New In Addressable TV: Samsung’s Slow Push Into Advertising And The Cry For More Automation Rocket Fuel Reorgs And Lays Off 11%, Calls Plan To Return To Growth Unchanged » Open Sez Me: Advertising Exchanges in Asia by AdExchanger // Monday, September 8th, 2008 – 5:25 pm Share: According to a statement by Alibaba Group Chairman, Jack Ma, brandrepublic reported late last week that the Alibiba Group is combining Alimama and Taobao.com increase the opportunity for advertisers and publishers. Alimama is the online advertising exchange under Alibaba and Taobao.com is an e-commerce site according to the article. We cannot confirm any of this due to our lack of chinese language skills. Here's a screenshot of the Alimama website in case you don't want to clickthrough and look: Brandrepublic suggests that the market which Alimama serves is currently much smaller than the major players in Asia: Google and Baidu. Add a comment Click here to cancel reply. Name (required) Email (will not be published) (required) Website Comment XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong> Notify me of follow-up comments by email. Notify me of new posts by email.