AnyClip banks about 40 million-80 million uniques, according to comScore, with an estimated 3 billion-5 billion video views a month. The reason, Nauman claims, is because AnyClip doubles up as a database of trailers and film clips for consumers with a publisher network of 200,000 sites, and as an enterprise video asset-management and monetization platform.
Because AnyClip originated as a platform that ensured copyrighted content showed up in appropriate places, Nauman claimed viewability has been a big factor in product development.
In 2014, AnyClip rolled out a SafePlay widget to automatically gauge risk based on the number of iFrames that sit between an impression and a site. Numerous iFrames can potentially indicate fraud, said Nauman.
It also has plans to roll out a platform in the fall to help brands and publishers discover and monetize over-the-top audiences.
“Mobile and OTT is the focus of our activities because we see tremendous growth, especially when you go abroad to Asia where people are mostly on mobile,” Nauman said.
For this reason, Nauman doesn’t see the rapid consolidation of US-based video platforms as an indicator the industry has reached full maturation. “You see a lot of Chinese, Australian and European countries building out video stacks,” he said. “More companies we hadn’t thought of as customers are becoming customers.”