Dentsu is also looking to tap opportunities in India. At the end of July, Dentsu acquired a majority stake in Milsetone Brandcom, India's largest out-of-home company. The buy came just before rumors swirled in early August that the holdings company planned to expand its sports ventures in India.
“Over $18 billion will be invested in sports marketing in Southeast Asia this year, up 4.4% from the previous year,” the Economic Times reported in early August. “Of this, $12 billion is being spent on sports sponsorship.” As interest in sports grows in the region, so too will opportunities for marketers.
Looking forward for the year in full, the firm forecasted a 4.9% revenue gain, which would total about $6.1 billion.