Over the past year, Sizmek worked to consolidate its various ad tech assets into a single platform, called MDX – which according to Nguyen has 4,000 active clients.
Its also revamping its sales structure under the leadership of global CRO Liz Ritzcovan, who is “doing a lot of work to realign around our growth products and our go-to-market strategy,” according to Saunders.
However, both the realignment and the process of onboarding clients onto the MDX platform will result in some additional costs edging into 2015.
“In 2015, we’ll transition partners onto the new platform,” Nguyen said. “We’ll run some duplicative costs having our older platform and our newer platform in parallel.”
He also updated investors on Sizmek's Q2 acquisition of Aerify Media, which was purchased for its in-app tracking capabilities and which Nguyen claimed is "in large part integrated" into the greater Sizmek ad stack.
Finally, Nguyen gave his thoughts on Facebook’s ad server, Atlas, which is now a greater market presence than it had been a few months ago. Nevertheless, Nguyen claimed that hasn't really been competitive with Sizmek, which fields the MediaMind ad server.
“We know our clients view the most valuable capabilities within the Atlas offering [as] the Facebook Audience Network,” he said, adding that those clients would prefer to use an independent ad platform instead of one owned by a publisher.
“The Atlas suite isn’t as competitive as Sizmek’s,” Nguyen said. “We see additional competitiveness, but no competitive losses in the past four to six months.”