In terms of down-the-road products, Falck told AdExchanger in a recent interview he intends to focus on video in the first half of 2016 and native during the second half. Turn is also working to become a mostly mobile platform and is working to enhance its data management platform, with the aim of making it a more robust standalone offering.
Thursday’s $15 million injection is the first publicly disclosed funding series Turn has raised since its big 2014 score. Back then, Turn was expected to IPO and was valued at $650 million to $700 million. Falck, incidentally, said this round did not require any valuation of the company and declined to comment further.
Besides the latest round of funding, Turn also unveiled two hires: Google alum Allison Young will be Turn’s head of North American sales, and former Yahoo platform operations exec Mike Kiernan will be senior director of business operations.