YuMe also touted a new partnership with media workflow tool STRATA, which the company said would enable marketers to package digital video inventory along with local TV buys. It expects to add incremental revenue from the STRATA deal, although it isn’t providing any guidance on the partnership just yet.
YuMe’s number of advertiser clients totaled 455 for the first quarter, a 30% increase from 351 a year prior. Average revenue per advertiser customer dipped slightly – 1%, to $582,000 per customer, which YuMe attributed to growth in new and smaller advertisers, who typically come in at lower commitments than large brand advertisers.
The company said it would re-evaluate how it reports average spend per customer, and would begin to factor in larger advertiser spend to accurately weigh the mix.