AdExchanger: Retargeting Kills
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
From his recent “Ignite” presentation at a Google Zeitgeist event, investment banker Terence Kawaja of LUMA Partners breaks down the key levers driving the digital media industry (data, data, data) as well as the types of companies which will be involved in this ecosystem going forward. For those deep in the industry, you may know […]
Doug Chavez leads digital marketing for all Del Monte Foods brands. He discussed online display advertising and the opportunity for brand marketers with AdExchanger.com. AdExchanger.com: Is online display becoming more important to the marketer? Or is it a “backwater”? DC: The importance of display in an advertiser’s planning will vary for brands and DR advertising […]
“Social Exchange” is a column focused on the evolving roles of social media in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. Why wasn’t I happier last week when The New York Times (NYT) rolled out Facebook Connect, allowing readers to “connect” through their Facebook accounts? After all, I’m […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Yahoo! Ad Formula On The Register, Cade Metz writes about economist/mathematician Preston McAfee who is evidently working on the Right Media Exchange as well as inspiring a sweatshirt worn by Yahoo! CEO Carol Bartz. Metz writes, “Bartz refers to the McAfee creation on […]
A reliable source indicates that News Corp’s Fox Audience Network (FAN) and Rubicon Project are in the final stages of putting together a deal to be announced in the next 24-48 hours. The specifics aren’t clear yet, but a News Corp acquisition of Rubicon Project would put Rubicon under the MySpace umbrella – not sure […]
Today, Peer39 announced that it is bringing its semantic technology to AppNexus’ real-time ad platform. Accordant Media Co-Founder Matt Greitzer comments in the release about its relevance to his company’s media buying needs: “With access to Peer39’s data, all impressions can now be relevant so we never have to buy Run of Network again.” AppNexus […]
David Cancel is CEO of Performable, a marketing platform technology company. AdExchanger.com: How is your experience as CTO of Lookery and Compete playing into what you’re doing with Performable? DC: Being a founder and CTO at Lookery and Compete were critical in my development, Performable is benefitting from both of those experiences. I don’t believe […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Wise On Madison Avenue And Tech In an opinion piece on AdWeek, MediaBank CEO Bill Wise warns Madison Avenue execs that they better find a solution to the increasingly automated nature of media – or else. He writes, “In an era when media buying […]
Auditude announced that a partnership with “Allied Pacific Sports Network (APSN), based in China and Hong Kong, to deliver dynamic insertion of advertising into live games online.” Read more. Auditude CRO Mike Gaffney discussed the company’s live event targeting capabilities and future plans. AdExchanger.com: What targeting options can you offer a marketer with insertion of […]