Stressing flexibility, LifeStreet’s platform integrates into other ad serving platforms like MoPub, AdMob and Burstly, Weisman added. The company, which is based in San Carlos, Calif., with offices in Russia, says it completes more than 70 billion monthly transactions and has paid out more than $150 million in ad revenue. The 8-year-old company raised $66 million in funding that was led by Nautic Partners last year.
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The company faces stiff competition in pursuing app developers from mobile DSPs like Fiksu, Flurry and Apsalar, as well as mobile ad networks like Millennial and its newly acquired competitor, Jumptap.
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