In terms of measuring the app’s success, besides the conversion rate, the university will be looking at “which segments of the market have we reached that we haven’t reached yet,” Harris commented. “We’re excited about expanding our audience and giving more people an opportunity to give the class a try and hopefully decide that they want to learn more about mobile marketing.”
Remembering Oath’s Jay Seideman: ‘He Was The Type Of Guy Many Of Us Strive To Be’ Nielsen’s Q2 Audience Benchmark Shows How Connected Devices Are Reshaping Media Tim Castree Named CEO Of GroupM North America Does WPP’s New Strategy Signify The Recoupling Of Creative And Media? WPP To Slash 3,500 Jobs And Consolidate More Agencies In Massive Restructure Agencies Laud Unilever's Retiring CMO Keith Weed Tencent: WeChat Is More Than A Product, It’s ‘An Ecosystem’ Multimillion-Dollar Oops! Google Will Pay Publishers For ‘The Night Of The Yellow Ad’ Advertisers Will Spend More Than Ever On Third-Party Data, Despite Privacy Concerns»
“We’re looking at this app as a test run to see what improvements we can make and what can be included in future roll-outs,” Harris said. Harris declined to say how many people had downloaded the app, but noted that the app will be a useful source of behavioral data as the university tracks usage rates like click-through-rates and the amount of time spent on each section to gain insight into students’ interests. The app is available on iOS and Android devices.
Add a comment