Though the platform is named Kiip Self-Serve, each client works with Kiip staffers that manage the campaigns and suggest how to make the offers more relevant, Osuna said. Kiip serves offers across more than 1,500 games and apps and charges users for ads only when the offer is redeemed.
To claim the offer, users have to submit an email address and the offer will be delivered to their inbox — an ideal redemption method, said Nicole Jacob, director of online acquisition at the fashion and beauty ecommerce site BeachMint.
“What we like about Kiip is that people can quickly accept an offer on their phone and look at it later on a tablet or laptop where they’re more likely to make a purchase on the larger screen,” Jacob said. “From a consumer’s perspective, the reward component is also important since people are not necessarily expecting an offer, unlike going to a daily deals site specifically for a coupon.”
The San Francisco-based Kiip’s other clients include Hulu, Hotels.com, Proflowers, Shutterfly and BarkBox. Since its debut three years ago, Kiip has raised approximately $15.4 million in funding. However, the in-app advertising space is growing increasingly competitive and Kiip faces competition from data giant Facebook as well as other startups that offer in-game ad platforms like Mediabrix and Tap Me.