Internally at LPGA, a digital media manager oversees the creation of these mobile microsites through July MX, which Carroll said is easy-to-use and required a half-day of training.
The LPGA is not yet offering outside advertising on its mobile sites and apps, focusing instead on title sponsors. The ability to package and sell digital sponsorships for numerous standalone mobile sites -- versus its core site at LPGA.com -- may lend additional momentum to the microsite strategy.
"Our general mobile strategy has been to create good content first, and then start trying to monetize," Carroll said. "For us, we're trying to make our sponsors happy, so it's about value rather than re-selling. Eventually, we'll put more ads on there, and the tournaments can decide to as well."