Under the code, companies that collect consumers’ mobile data must limit how the information is used and shared and how long it may be retained. The code also requires companies to get opt-in consent when personal information is collected, or when a consumer will be contacted. It is not clear yet if any retailers have agreed to post these signs.
And in February, US Sen. Jay Rockefeller introduced the Do-Not-Track Online Act of 2013, which has yet to move past the congressional committee assigned to review it.
In a session following Schumer’s speech, Polonetsky argued that businesses should be more concerned about aggravating consumers instead of lawmakers.
“We sometimes worry about Congress getting in our way, but I’d say worry about consumers driving technology for solving what they perceive to be a problem,” Polonetsky said. “You don’t want to be a problem for consumers in our world, because someone, either a viral software or a browser or operating system, will solve it for you. Someone will stop us, and it’ll probably be the consumer."