“Generally the people who want to be paid in bitcoin know a lot about it and many independent app developers are getting excited about it,” she said. Sharfin declined to name clients who have expressed interest in using the new payment system.
When asked whether Vungle itself would accept bitcoin payments, Sharfin said the company would consider it for the future. "We just want to gauge publisher interest in bitcoin payment as a first step," she said. "We'll choose whether or not to invest more into bitcoin based on the feedback we get."
Vungle’s customers are mainly gaming app developers and its network includes more than 4,000 apps, including developers like Wooga, Halfbrick, Zeptolab and Sega.
Several businesses accept Bitcoin. Lord & Taylor said on Tuesday that it accepts the virtual currency when shoppers make purchases through the mobile shopping app Pounce. Overstock.com, Khan Academy and Zynga also accept bitcoins.
Analysts suggest that Bitcoin offers greater potential as a payment system instead of a currency. Crypto-currency payments like Bitcoin will be “a catalyst for improved efficiency of today’s payment and commerce ecosystem,” predicted Forrester Research analyst Denee Carrington in a blog post.
Goldman Sachs came to a similar conclusion in a report issued Tuesday.
“More than taking off as a widely used alternative currency, it is much more plausible that Bitcoin eventually has a significant impact in terms of its innovation on payments technology, by forcing existing players to adapt or co-opt it,” wrote authors Dominic Wilson and Jose Ursua.