ZenithOptimedia is also optimistic that we will see greater growth in global ad spend as Europe catches up after exiting its 18-month recession. The agency forecasts 5.1% global ad growth in 2014 and 5.9% growth in 2015.
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The US continues to pump more new ad dollars into the global market than any other country, contributing an estimated 28% of the $74 billion that will be added to global ad spend between 2012 and 2015. China comes second, accounting for 18% of additional ad dollars over this period, followed by Argentina (6%), Indonesia (6%) and Russia (5%).
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