ZenithOptimedia is also optimistic that we will see greater growth in global ad spend as Europe catches up after exiting its 18-month recession. The agency forecasts 5.1% global ad growth in 2014 and 5.9% growth in 2015.
Agencies Laud Unilever's Retiring CMO Keith Weed Tencent: WeChat Is More Than A Product, It’s ‘An Ecosystem’ Multimillion-Dollar Oops! Google Will Pay Publishers For ‘The Night Of The Yellow Ad’ Advertisers Will Spend More Than Ever On Third-Party Data, Despite Privacy Concerns CEO George Colony On Forrester’s Acquisition Streak And Plans For Mar Tech It’s Official: S4 Grabs MightyHive For $150 Million In-Housing Is Accelerating, But Brands Will Never Completely Quit Their Agencies S4 Confirms It Wants MightyHive As Its Second Agency Acquisition GroupM Revises Ad Spend Forecast Down While Magna Anticipates Record Growth»
The US continues to pump more new ad dollars into the global market than any other country, contributing an estimated 28% of the $74 billion that will be added to global ad spend between 2012 and 2015. China comes second, accounting for 18% of additional ad dollars over this period, followed by Argentina (6%), Indonesia (6%) and Russia (5%).
Add a comment