But! Today this sector has expanded its horizons and global appeal to the point where the "ad tech" label no longer easily fits. It has become a “Digital Marketing Technology Industry,” steadily embraced by marketing, media and technology mavens – along with those who earlier questioned the value of new marketing technologies. The result has been cohesiveness in marketing through automation and data across paid, owned and earned channels.
To celebrate this metamorphosis, AdExchanger is pleased to announce Industry Preview 2014.
It’s our inaugural front-of-the-year gathering that explores the brightest ideas, the biggest trends, and the smartest analysis in Digital Marketing Technology. It’s a big picture event that pays attention to the details.
Taking place January 21-22, 2014, at the Times Center in New York City, this event is aimed at the creators of new digital marketing technologies and the forward-thinking marketers that leverage those technologies to make better consumer experiences.
Attendees can expect a new kind of conference with products unveiled by innovators & futurists, unique insights provided by seasoned industry insiders, and new research delivered by the data-driven analysts who know this industry inside and out. It will be as entertaining as it is educational.
“Digital Marketing Technology” may not roll of the tongue as easily as its predecessor, and it’s still a young adult with plenty of room to grow, but the potential to use it to make marketing better has never been greater.
Speakers will be announced and tickets go on sale soon, so please visit the event site now and sign up to get your updates first.