If Yahoo does turn more attention to its ad-tech properties, Brody would be a natural partner for De Castro, who was instrumental in building up Google's strategy for the DoubleClick Ad Exchange, YouTube ads, Google Display Network, Google’s TV Ads and AdMob.
Brody was not available for comment. But a Yahoo rep offered a quote from its newest executive as a hint of where Brody's interests are turned.
After noting that Yahoo has to "delight" consumers and marketers, Brody described his marching orders as handling the latter. "We do that by providing highly effective advertising products within those consumer products," Brody said. "If we can deliver on the promise of the largest reach of the most effective advertising products, we can win as a company."
Since Brody departed, AOL has been busy filling his position and the executives around it in to position itself as a provider of programmatic ad solutions to buyers and sellers. A little more than a month ago, AOL named Razorfish head Bob Lord to the dual role of CEO of AOL Networks and manager, an exclusive partnership between AOL and Publicis that involves developing new approaches around the creative and programmatic parts of the two companies.
Incidentally, AOL recently hired two former Yahoo executives to work on its "owned and operated" content strategy. Last month, Nate Richardson, who most recently was CEO of Newark Mayor Cory Booker's content startup, Waywire, will be in charge of the streaming video channel AOL Live. And, just last week, Luke Beatty, the founder of aggregator Associated Content, which he sold to Yahoo for $90 million three years ago, was hired to head up strategic partnerships for AOL.
On top of all the new hires AOL also added the $405 million acquisition of video ad-tech company Adap.tv last month. So, as the company prepares for its "programmatic upfront" later this month, they feel confident they have moved on from where Brody helped take them and see no competitive need to keep him in limbo.