In the meantime, Frawley is responsible for all operations, sales, client services and delivery within Epsilon, an expansion from his former duties as Epsilon’s president.
“As president, my duties were around sales, client services and marketing,” he said. “Now I have all the delivery groups: our agency groups and all of our technology delivery.”
Epsilon, he said, is continuing down the path it had been on, expanding its digital offerings like the Harmony email platform it released last year as well as its partnerships with other marketing tech providers including Adobe and Oracle.
“We’re very focused on the next generation of content, and how we can be proficient across all digital channels,” he said.
It remains to be seen whether this new C-level structure will continue after Conversant is fully integrated.
Frawley noted that Alliance Data has only owned Conversant for a week.
“Initially we’re going to be focused on growing businesses independently and also looking at new and innovative solutions we can offer the combined customer base,” he said. “As to how the organizations will be integrated, that’s longer-term and we haven’t figured that out right now.”