"Procurement has gone bullshit; it's wreaked havoc in the advertising business," he said. "They've killed ideas. They want everything cheaper, cheaper, cheaper. The value of ideas is different from cost-per-click, cost-per-anything. The good news is, procurement has brought a new level of accountability. And that is a good thing. But it's not the only thing when it comes to advertising, and we've lost sight of that."
Privacy. Bell expressed his disappointment with how the very people who should understand the value of communication and the art of persuasion better than anyone have surrendered the argument on privacy and third-party cookies to politicians and regulators.
"The privacy police are getting us closer and closer to a non-cookie environment," Bell said. "The privacy police don't understand the issues they're dealing with. And that's because the advertising industry has done a shit job explaining the value of cookies and how it ultimately serves the consumer in the form of better advertising and free access to content. We can't seem to get the industry to organize around that idea. That has led to Congressional saber-rattling around privacy. So what should we expect?"