Komli has already built out a DSP and data-management platform, in addition to continuing to operate its publisher network, and has struck partnerships with Twitter-owned mobile RTB operator MoPub. The company is also providing its retargeting services across Facebook Exchange in the region.
With this funding, Komli has raised about $90 million – a huge amount in any category. And while Komli is certainly a pioneer in the region, it's not alone in working to build up its presence, as it faces competition from other digital players such as ZEDO and Sociomantic in India and Asia Pacific-focused DSP operator Brandscreen.
The company has used those proceeds to make a number of acquisitions, most recently Admax, which was intended to solidify its existing network business and allow it to concentrate on services focused on retargeting and RTB. Komli has about 340 staffers, "a bit less than last year," Mehta said. "We were able to consolidate a number of sales positions as we decided to concentrate more on hiring more engineers."
With this additional $30 million on hand, Komli will continue to work on its ATOM platform, which was recently added to FBX, making it one of the first adoptees in the region. For the most part, Mehta wants to do much of the current building in-house.
So though there are no new acquisition targets are on the table, Mehta doesn't completely rule out making a small purchase or two in the next few months.
"Admax came to us, we weren't looking for any large deals," he said. "We'd be open to an acqui-hire, because it's so hard to find talent. That's a problem everywhere, of course."