David Koretz writes in MediaPost that "The top 100 publishers collectively generate 2,000% more page views than Google, yet less total revenue." Speaking to publishers, the article entitled, "Cheating Your Way To The Bottom" lists what Koretz considers "terrible" misconceptions in the online ad industry.
Lookery's Scott Rafer reveals key learnings from his VC interactions over the years as well as what the Lookery SWOT chart is looking like these days on the Lookery blog. Rafer writes:
"The punchline on SWOT for Lookery in 2009 is to build on the unique strengths of our system putting priority on relationship depth and interconnectedness. We want to be our customers’ profile hosting and delivery system — and the one they want their partners to use."
Galen Moore of Mass High Tech Business News covers three Boston-area companies involved in advertising-as-a-consumer-service business models: OwnerIQ, ScanScout and ChoiceStream. According to Moore, these businesses "believe they can increase that rate of growth by making online ads so relevant that users will look at them as a service," or, in other words, removing the friction in advertising through the power of media optimization. (source: @mattgreitzer)
eMarketer provides a roll-up on the state of online brand measurement. The report says that it tries to answer the question, "Do marketers have the metrics they need to connect the dots—both within online platforms and between online and offline media?" By including offline and online, the answer has to be "no." But, check it out for yourself.
PricewaterhouseCoopers has offered an estimate at ad spending in the Europe, Middle East and Africa region saying that overall spend will increase from $19.4 billion to $25.2 billion in 2013 . According to AdAge the report says "display will decline over the next two years but start growing again in 2011."