Even though FBX plays a small part in Facebook’s overall business, it appears to be powerful for some of its partners. Another FBX partner and retargeting specialist, DSP Triggit, said it was on track to earn gross media billings of between $50 million and $100 million this year and that its revenue grew 779% from June 2012, at the same time it started beta testing FBX, to June of this year.
DSP Triggit CEO Zach Coelius demurred on commenting further about its work with Facebook, except to tell Adexchanger, "I think the real story is just how big a deal FBX has been. We just attached ourselves for the ride and it took us really far really fast."
Other Facebook partners, however, are seeing the opposite in terms of profits. Business Insider reported that Compass Labs, a Facebook “preferred marketing developer,” was pulling out of the social network’s advertising business. In addition, Syncapse, another Facebook PMD, recently declared bankruptcy.