The release also states that under the agreement, "Yahoo's Right Media will support buyers and sellers that use LucidMedia's contextual advertising engine ClickSense." Perhaps this is the beginning of an inside sales team for Right Media. Why not?
Martin Sorrell Bets Amazon Will Reach $100 Billion In Ad Spend Onboarding Data In Real Time Means Reaching Customers At The Right Time Hearts & Science Calls To Replace First-Price Auction With Reformed Second-Price Model How Marketo Added $3 Billion In Two Years, And Why PE Thinks There’s More To Come ANA Confirms FBI Criminal Investigation On Ad Transparency Fraudsters Are Masquerading As Real DSPs French Startup Teemo Appeases GDPR Regulators, Avoids A Fine Brian O’Kelley’s Departure As CEO Comes As No Surprise To Ad Tech Insiders Brian O’Kelley Steps Down As AppNexus CEO»
Apparently, the "contextual" component is dependent on the categories to which an individual publisher tags its inventory.
Add a comment