On May 22, TARGUSinfo founder George Moore passed away suddenly at the age of 62.
According to The Irish Times, Moore was the son of a shoemaker in County Louth, Ireland. With college degrees in hand, he left for the United States in 1972 and sold his first company in 1990. Shortly thereafter, he launched Targus Information.
TARGUSinfo, as it became known, was a leader in the close-knit lead generation industry; eventually, Moore supported initiatives to address the rapidly developing digital audience buying space with TARGUSinfo's AdAdvisor unit.
Moore ultimately sold the company to Neustar in 2012. In the press release announcing the sale, he stressed the human side of the business transaction: "Given how well our two companies know each other and the compatible cultures, we are confident that the strengths of both platforms will be preserved and that the two companies will be smoothly integrated."
Neustar's Paul McLenaghan commented, "I know it's cliché, but George really was one of those larger-than-life personas. He treated everybody in the company from top to bottom with respect and always had his door open to anyone. He wanted people to be passionate about TARGUSinfo and what they did, and to always have the courage of their convictions. In those areas, George led by example. He was passionate about everything in his life, whether it was his family, his company, his family, his beloved homeland of Ireland and his love of single malt scotch. He leaves a lasting legacy and a profound impact on all of us who worked with him at TARGUSinfo and those at Neustar who had a brief opportunity to know him as well."
The Irish Times reports that Moore is survived by his wife Angela, his daughter Kerla, Gareth and Ashlyn and by his granddaughter Fiona.