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»Platforms

Facebook’s Fischer On Adjusting To Life In A Post-Cambridge Analytica World

Most consumers are only just learning about the inner workings of the ad-supported internet – and they don’t like what they see. David Fischer, Facebook’s VP of business and marketing partnerships, understands their frustration. “A lot of the discomfort people have is when they feel like they don’t actually know what’s going on with the ad... Continue reading »
by Allison Schiff // April 18th, 2018 //
»
Facebook Gets Its First MRC Accreditation, But There’s Still More To Go

Behind the Cambridge Analytica headlines, Facebook on Thursday completed the first phase of its ongoing three-part MRC audit. Phase one was an inspection of served display impressions in the news feed on Facebook and Instagram across desktop, mobile web and in-app. Before the Cambridge Analytica data-sharing scandal broke, Facebook was being pushed to be more open... Continue reading »
by Allison Schiff // April 5th, 2018 //
»
Zuck Speaks: Facebook Restricts API Data Access And Shares Updates On User Privacy Efforts

A blog post by Facebook Chief Technology Officer Mike Schroepfer on Wednesday detailed restrictions on data access for a number of its APIs, including events, groups and pages. Read it. (The blog also revealed in that post that Cambridge Analytica had harvested 87 million profiles, rather than 50 million, as was originally widely reported.) Developer... Continue reading »
by Alison Weissbrot // April 4th, 2018 //
»
Agencies: Facebook’s Removal Of Third-Party Data Will Turn Back The Clock On Targeting

Facebook’s announcement Wednesday that it would ban third-party data partners from directly targeting on its platform hit ad buyers hard. Previously, buyers could directly apply third-party data segments to their targeting on Facebook through suppliers like Acxiom, Oracle and Experian to enrich Facebook’s data with offline segments. Now, marketers using segments from third-party data brokers... Continue reading »
by Alison Weissbrot // March 30th, 2018 //
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Facebook Kills Off Third-Party Data For Targeting

Facebook is going to stop allowing third-party data providers from offering targeting directly on its platform. The move is a direct reaction to the Cambridge Analytica scandal. In the past, advertisers could use a feature called partner categories to supplement the targeting they do on Facebook with data from brokers, such as recent purchases or... Continue reading »
by Allison Schiff // March 28th, 2018 //
»
EMarketer: Duopoly Slips As Amazon And Snap Gain Ground

The almighty duopoly is losing share – but just a little bit. Google and Facebook will take a 56.8% share of US digital ad spend this year, down from 58.5% in 2017, according to a report published by eMarketer on Monday. The report also predicted the duopoly’s share of new digital ad dollars entering the... Continue reading »
by Alison Weissbrot // March 19th, 2018 //
»
The Cambridge Analytica Scandal Won't Stop Advertisers From Spending On Facebook

Facebook is running out of eyes to blacken in the wake of revelations over the weekend that Trump-affiliated data firm Cambridge Analytica harvested information from 50 million Facebook accounts without permission. But as long as ads continue to perform on Facebook, the scandals won’t lead advertisers to pull back their spend. “We may see individuals... Continue reading »
by Allison Schiff // March 19th, 2018 //
»
Facebook Takes Unusual Step Of Releasing CPMs Paid By Clinton And Trump

Did Facebook’s algorithm force the Clinton campaign to pay more for ads than the Trump outfit during the 2016 US presidential election? That’s fake news, said Facebook, which provided a rare public statement on the dynamics of its ads auction on Tuesday after claims of discriminatory pricing. Senior Facebook exec Andrew Bosworth disclosed on Twitter... Continue reading »
by Allison Schiff // February 27th, 2018 //
»
Duopoly Shares More Data With Brands, But There Are Snags​

With additional reporting by Alison Weissbrot. Sizable brands and top-tier publishers can use their clout to pressure media platforms into sharing more measurement data – but what are advertisers actually getting? Just enough to keep them spending, said Chris Kane, founder of programmatic consultancy Jounce Media. “Walled gardens will do the minimum acceptable thing so... Continue reading »
by Allison Schiff // February 27th, 2018 //
»
Facebook Declutters Ad Manager

Facebook is doing some early spring cleaning in Ads Manager, the tool advertisers use to create, manage and track campaigns. Starting Thursday, it will begin labeling whether metrics are estimated and start marking metrics that are still being tested. The goal is to give advertisers more insight into how metrics are calculated. Knowing when metrics... Continue reading »
by Allison Schiff // February 22nd, 2018 //
»
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