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»Platforms

Oracle Gets Into The CDP Game With CX Unity

Oracle kicked off its OpenWorld conference Monday by introducing a customer data platform (CDP) to connect disparate data sources and a subscription management product to capitalize on the blossoming subscription economy. The CDP, CX Unity, is now pre-integrated with the Oracle Customer Experience (UX) Cloud and is designed to tie marketers’ first-party data to anonymous third-party offline... Continue reading »
by Tilde Herrera // October 22nd, 2018 //
»
Sovrn Raises $25 Million To Diversify Beyond Ad Tech

Sovrn closed a $25 million Series E round Thursday to help it acquire companies outside of ad tech. Sovrn’s original investors, led by Foundry Group, all participated in the round. “Our business is 100% focused on tools and technologies that help publishers – of which advertising is an important one,” said Sovrn CEO Walter Knapp.... Continue reading »
by Sarah Sluis // October 18th, 2018 //
»
Facebook Boosts Its Ad Quality Efforts, But Can It Retain Advertiser Trust?

Facebook has been going full tilt since March to convince advertisers and consumers alike that it’s a safe platform on which to spend money and time. On Wednesday, for example, Facebook said it’s further reducing the distribution of low-quality, spammy ads within its auction. Advertisers with multiple low-quality ads – those that contain sensational language, for... Continue reading »
by Allison Schiff // October 17th, 2018 //
»
Six Exchanges Enlist TAG To Referee Programmatic Marketplace  

Six top ad exchanges are asking the Trustworthy Accountability Group (TAG) to referee auction dynamics. The CEOs of OpenX, PubMatic, Rubicon Project, Sovrn, SpotX and Telaria collectively signed a letter to advertisers and publishers outlining principles of transparency, efficiency and fair-market practices. They want to clearly state what’s acceptable and what’s not to restore trust... Continue reading »
by Sarah Sluis // October 17th, 2018 //
»
SAP’s CMO Targets B2B Decision-Makers Beyond The C-Suite

What do an international pop group, the creator of “American Idol,” Cirque du Soleil and actor Clive Owen have in common? SAP. “Marketers in the B2B space have to realize one very simple and fundamental thing: We are all human beings,” said Alicia Tillman, SAP’s chief marketing officer. “We as B2B marketers need to speak... Continue reading »
by Allison Schiff // October 16th, 2018 //
»
Facebook Evolves Its Partner Program, Welcomes Indie Consultants And Agencies Into The Fold

Facebook’s Marketing Partner (FMP) program is getting a bit of a facelift with the addition of new badge categories and tools to help with measurement and creative. Hundreds of tech companies, agencies and consultants jammed into the Hammerstein Ballroom in New York City on Wednesday to get the skinny at Facebook’s sixth global marketing partner... Continue reading »
by Allison Schiff // October 10th, 2018 //
»
Your Move, Apple: Facebook Intros First-Party Cookie Option To Power Its Tracking Pixel

The third-party cookie isn’t crumbling so much as imploding. In a Friday email to advertisers and publishers, Facebook said that on Oct. 24 it will start offering a first-party cookie option for the Facebook tracking pixel so that businesses can keep targeting their ads and measuring their campaigns without relying on third-party cookies. Facebook confirmed... Continue reading »
by Allison Schiff // October 5th, 2018 //
»
Brian O’Kelley’s Departure As CEO Comes As No Surprise To Ad Tech Insiders

Brian O’Kelley’s departure as CEO of AppNexus surprised few in the industry who know him. His sharp opinions and independent mindset made him an ad tech provocateur and a fearless leader. But that same personality seemed incompatible with taking a subservient role to Xandr CEO Brian Lesser within the AT&T mega-corporation. After all, this is... Continue reading »
by Sarah Sluis // October 5th, 2018 //
»
Can Facebook Keep The Monetization Train Chugging On Messenger?

Facebook has been aggressively pushing its non-core apps to make money, a decision that caused friction between the mothership and the founders of WhatsApp and Instagram, all of whom have recently left the building. So, where does that leave Messenger – a homegrown app with over 1.3 billion users that, thankfully for Facebook, has no... Continue reading »
by Allison Schiff // October 3rd, 2018 //
»
MediaMath Will Drop Supply Partners That Game The Auction

MediaMath will stop buying from supply partners that play auction games, preferring to create an economic incentive for fair, transparent programmatic auctions and put an end to auction manipulation. The DSP sent an open letter Wednesday morning to its 50 directly integrated suppliers. The full letter is reproduced at the end of this article. “Auction... Continue reading »
by Sarah Sluis // October 3rd, 2018 //
»
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Sir Martin Sorrell at #PROGIO

PROGRAMMATIC I/O New York
October 15-16, New York Hilton Midtown
S4 Capital's Sir Martin Sorrell closed the show with an interview by AdExchanger executive editor Zach Rodgers.

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