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Facebook Forces Transparency On Political Ads

Under mounting pressure over its use by Russian meddlers in the US election, Facebook is imposing new transparency on ad buyers to make it harder to obscure who paid for an ad, and who saw it. CEO Mark Zuckerberg announced the changes in a Facebook Live video posted Thursday afternoon. "When someone buys political ads... Continue reading »

by Zach Rodgers // September 21st, 2017 //

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Video Platform ViralGains Raises $13.5 Million To Help Brands Stop Treating Video Like TV

ViralGains, a video advertising platform, raised $13.5 million in a Series B funding round, the company said Thursday. The funding includes $10 million in equity investment from First Analysis and Origin Ventures and $3.5 million in debt funding from Square 1 Bank. ViralGains, which serves sequential video ads to consumers, will invest the funds into... Continue reading »

by Alison Weissbrot // September 21st, 2017 //

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Facebook Promises Tighter Controls Following Racist Ad Targeting Debacle

Facebook updated its targeting policies on Wednesday in the wake of the racist and anti-Semitic ad targeting scandal, first reported by ProPublica. COO Sheryl Sandberg clarified Facebook’s position in a post and laid out its three-pronged approach to running a tighter ship. Following the exposé and attendant public backlash, Facebook disabled the self-reported targeting fields... Continue reading »

by Allison Schiff // September 20th, 2017 //

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Fake Russian Ads Could Have Very Real Implications For Facebook

The latest fire at Facebook has been lit by Russia, which allegedly bought ads to destabilize the US, and the fallout might force Facebook to change the way it does business. “If Facebook really wants to respond to the public outcry, it’s going to have to leave money on the table,” said David Carroll, a... Continue reading »

by Allison Schiff // September 20th, 2017 //

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Facebook Disables Employer Targeting, And B2B Marketers Must Adapt

Facebook’s decision to disable segments around self-reported user information, including employers, won’t significantly change the amount of spend the platform gets from B2B marketers, according to numerous agency sources. Facebook disabled targeting around self-reported segments after ProPublica revealed Thursday that advertisers can target users with anti-Semitic and derogatory terms. The ban includes employer and education... Continue reading »

by Alison Weissbrot // September 19th, 2017 //

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CNN: Platform Distribution Is Part Of Being A Modern Broadcaster

To be a modern broadcaster, CNN believes it has to distribute content everywhere and be a launch partner when platforms like Snapchat Discover, Apple News and Facebook Messenger roll out publisher products. In the past two years, CNN has added roughly 20 platforms to its distribution list and, in the past year, it spent $20... Continue reading »

by Sarah Sluis // September 19th, 2017 //

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Facebook Aims To Calm Anxious Advertisers With Upgraded Brand Safety Controls And More Third-Party Measurement

In a blog post Wednesday, Facebook’s VP of global marketing solutions, Carolyn Everson, acknowledged that some marketers are “feeling uneasy” about viewability, online ad metrics and brand safety. She outlined updates meant to address that discomfort. First, Facebook intends to give advertisers more control over where their ads are running by tightening guidelines on the... Continue reading »

by Allison Schiff // September 13th, 2017 //

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AppNexus And Index Exchange Are The Header Bidding Leaders

AppNexus and Index Exchange have the broadest adoption of their adapters and wrappers, according to the first-ever Header Bidding Index – a report from ServerBid, an Adzerk spinoff that builds wrappers for the demand side. Seventy percent of the top 1,000 publishers running programmatic advertising use header bidding, according to the report, which ServerBid created... Continue reading »

by Sarah Sluis // September 7th, 2017 //

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Facebook Data May Be At Odds With Census Data, But Advertisers Won’t Stop Spending

The accuracy of Facebook’s reporting is under the microscope again courtesy of Pivotal analyst Brian Wieser and an Australian trade pub called AdNews. In a note to investors on Tuesday, Wieser called attention to Facebook’s claims that it reaches more people than exist within certain age groups, based on US Census data. Wieser was tipped... Continue reading »

by Allison Schiff // September 6th, 2017 //

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Yieldbot CEO Explains Why He Laid Off One-Third Of Its Employees

Before Yieldbot CEO Jonathan Mendez laid off one-third of the company’s employees in mid-July, the company had suffered a series of setbacks. With $10 million in funding last year, Yieldbot bet on a header bidding wrapper that didn’t pay off. Instead, AppNexus won the header bidding wrapper wars with Prebid. Then it had a bad... Continue reading »

by Sarah Sluis // September 6th, 2017 //

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