Platforms Archives | AdExchanger

Google's Ad Business Undergoes Massive Reorganization Google’s advertising chief Prabhakar Raghavan is reorganizing Google’s ads business – and adding new heads of measurement and privacy, according to multiple AdExchanger sources. ...

Is Facebook’s Attempt To Conquer The Living Room Too Little Too Late? While you chill on the sofa trying to figure out what to watch next, there’s a war raging for your attention, and Facebook is ...

Facebook Bets On Interactive News Feed Advertising With Polls, Playables And AR Advertising in the news feed is set to get more interactive with the introduction of three new ad products: poll ads, playables and augmented ...

Can The Washington Post Take Ad Dollars From Facebook? It Hopes To, With Zeus Prime The Washington Post became the latest publisher to develop a self-serve platform to compete with Facebook when it released Zeus Prime on Tuesday. Zeus ...

Inside Freestar, The Fast-Growing Company Header Bidding Built After Freestar landed atop Inc.’s 2019 list of “Most Successful Companies in America,” co-founder Chris Stark pointed to header bidding as the reason the ...

Oracle Integrates BlueKai And ID Graph With CX Unity Oracle wants to help marketers bridge the gap between the known and unknown. The company integrated the BlueKai data management platform (DMP) and ID ...

Why Google Shouldn’t Worry About Antitrust Scrutiny – And Why It Should Usually, you’ve got to pay lawyers for legal advice. But between sessions at Fordham University’s annual conference on international antitrust law and policy in ...

AppNexus President Michael Rubenstein To Step Down Longtime AppNexus President Michael Rubenstein will leave the business at the end of the year. Rubenstein is the latest top executive at AppNexus to ...

Publishers Are Abandoning First-Gen DMPs The data-management platform (DMP) was sold as a tool with the power to turn publisher data into dollars. Vendors wooed publishers into signing multiyear ...

Instagram Is Exposed To The Same Ad Targeting Headwinds Buffeting Facebook Facebook has warned investors to expect a pronounced revenue slowdown in the second half of the year and into 2020 thanks to “ad targeting-related ...

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