By building that kind of dynamic creative optimization into the system, adding advanced audience segmentation, optimizing performance through monitoring site visitors’ behaviors, and including sophisticated reporting tools, the Komli Media remarketing DSP “represents the first wave of what could be a wide variety of customized DSPs easily configured to meet the needs of specialized advertisers, whether they focus on display, mobile, or social,” Goel said.
In fact, social is Komli Media’s next big area of focus. “FBX is already live on our platform, but when we look at what’s happening with social, not only with Facebook and Twitter but also with lots of other social platforms, especially here in Asia, we think there are going to be a lot of interesting remarketing opportunities over time,” Goel said. As part of a recent management reorganization, Komli Media veteran Matt Sutton has been put in charge of the social effort, while Ashwin Puri is now heading Komli’s Remarketing DSP business, in addition to its mobile business.
“Marketing via social and remarketing will be the key pillars of growth,” Goel concluded. “Our continued investments in programmatic advertising across remarketing and social can power a new wave of innovation for marketers.”