This, however, did not stop analysts from addressing Marketing Cloud integration questions, as Heather Bellini, managing director and equity analyst for Goldman Sachs (and two others) peppered Salesforce.com chairman and CEO Marc Benioff with questions around the “completeness” of its marketing solutions portfolio.
“It’s a very important market and we started with Radian6 and social listening [and] moved into social publishing with Buddy Media and ExactTarget, a comprehensive application we’ve really taken to a whole new level with our Journey Builder capabilities,” he responded.
That said, Benioff was opaque about future M&A moves, but acknowledged “there are gaps we want to fill in, but when we will fill them and with what companies is not as easy and straightforward as it was in the past. We honestly think we got the best company” through the $2.5 billion acquisition of ExactTarget.
“We always look for great companies, entrepreneurs and revenue streams” when evaluating acquisition targets, he said.