Explaining his business to investors, Epperson offered a few case studies to explain how the company services customers, who are primarily in the CPG, auto and retail verticals.
A battery manufacturer ran a weather preparedness campaign to drive sales in Walmart ahead of a tropical storm. It ran three days before the storm, turning off automatically. The customer expanded the program later to cover winter storm preparedness in other regions.
A CPG with excess candy in Walgreens ran a targeted advertising program only to overstocked stores. MaxPoint measured the sales lift and inventory reduction. And a national food producer running differently flavored products in different regions was able to support each Sam's Club store with custom messaging about the products available in that store.
The brand marketers buying impressions on MaxPoint pay a CPM with a fixed amount added onto it. The fee is the same amount, within a small range, for each advertiser, CFO Brad Schomber said.
MaxPoint forecasts revenue for the year between $91.5 million and $93 million. Asked by an investor how much of that revenue was secured from advertisers, Schomber responded that it created its forecast by looking at the sales pipeline as well as expected revenue growth from existing customers.