Leathern is the second notable ad tech startup guy in recent memory to declare plans to leave the ad industry. AppNexus founding CTO Mike Nolet left last year to pursue an unnamed non-advertising opportunity.
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BN's October acquisition of Optimal combined two early movers in Facebook's Preferred Marketing Developer program. Brand Networks is focused on retailers, while Optimal had developed competency in Facebook's data-enhanced ad products, such as Facebook Exchange and the Custom Audiences CRM-matching program.
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