Leathern is the second notable ad tech startup guy in recent memory to declare plans to leave the ad industry. AppNexus founding CTO Mike Nolet left last year to pursue an unnamed non-advertising opportunity.
Martin Sorrell Bets Amazon Will Reach $100 Billion In Ad Spend Onboarding Data In Real Time Means Reaching Customers At The Right Time Hearts & Science Calls To Replace First-Price Auction With Reformed Second-Price Model How Marketo Added $3 Billion In Two Years, And Why PE Thinks There’s More To Come ANA Confirms FBI Criminal Investigation On Ad Transparency Fraudsters Are Masquerading As Real DSPs French Startup Teemo Appeases GDPR Regulators, Avoids A Fine Brian O’Kelley’s Departure As CEO Comes As No Surprise To Ad Tech Insiders Brian O’Kelley Steps Down As AppNexus CEO»
BN's October acquisition of Optimal combined two early movers in Facebook's Preferred Marketing Developer program. Brand Networks is focused on retailers, while Optimal had developed competency in Facebook's data-enhanced ad products, such as Facebook Exchange and the Custom Audiences CRM-matching program.
Add a comment