In addition to its offices in Ventura, New York and London, The Trade Desk has added locations in Singapore, Sydney and Hamburg, Germany. While the company sees most of its business come from North America, Green said its growth will mirror global demand for advertising technology. “Almost everywhere [outside the United States] is growing more rapidly, just because it’s earlier stage.”
The partnership with Hermes Growth Partners came about through an hour-long meeting between Green and the venture capital firm’s co-founder, Juan Villalonga, who had been recommended by The Trade Desk’s board of directors.
The Trade Desk’s seed and Series A investor, IA Ventures, joined Hermes Growth Partners in this round of funding. “To see a small fund to do a growth round is a commentary on how much our investors believe in this business,” Green said.