The Big Story: Riding Eternal, Shiny And Chrome

The Big Story is a podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts.

We ride hard and fast this week on “The Big Story,” with three tales of industry upheaval.

First, we consider the prospect of a Google Chrome tracker blocker. Following on a story broken by Adweek’s Ronan Shields, AdExchanger’s Sarah Sluis looks at what Google’s browser-based tracking solution might ultimately look like.

Google, however, has some unique hurdles. Mozilla Firefox and Apple Safari have been pushing more privacy options into their browsers, and it’s inevitable that Google Chrome will follow suit.

But if Google’s cookie tracking shutdown is too draconian, it could become an antitrust matter, as Google could conceivably run competitors out of business and isolate all ad spend onto its platform.

Next, we look at Sizmek, whose travails have been thoroughly detailed by James Hercher. Late last Friday, Sizmek filed for Chapter 11 bankruptcy, and has faced questions from employees and clients on whether they’ll be paid. James has the latest on Sizmek’s operations, and the team dives into what might happen to the company in the near future.

Finally, Oracle Data Cloud’s chief architect Eric Roza will retire from the company this summer. Roza came to Oracle when the enterprise tech giant bought his company Datalogix, melded it with BlueKai and began bolting on assets like Crosswise and Moat. In all, Oracle spent $2 billion building out ODC, with Roza steering the ship.

But the data business isn’t as attractive as it once was, as consumers become more privacy conscious and regulations take effect in Europe and California.

Tune in to “The Big Story” to make sense of the madness.

Verizon Media
This episode is sponsored by Verizon Media

 

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