"Overall, the main focus from an ad sales perspective is building big robust sponsorship opportunities," the spokeswoman added. "Advertisers have the chance to surround the live video player, video highlights, tournament brackets, social enhancements, and more. But by incorporating multiple digital touchpoints, like Turner Digital sites Bleacher Reporter and CNN mobile or CBS Sports' digital assets, we're able to amplify advertisers' campaigns."
Mobile is playing an increasingly large role in how viewers are interacting with the tournament, games, and content. Naturally, the NCAA's official mobile app was the number one sports app in both the App Store and Google Play last week. The mobile app had 2.6 million unique visitors watch live video, and 61 minutes of video was viewed per user on tablets and smartphones. This was a 121% increase over the 1.2 million unique mobile visitors in 2012, and a 42% increase in minutes of video viewed on mobile.
As the week went on, mobile usage also increased, with mobile live video consumption making up 43% of live video streams on Thursday, March 21, rising to 48% on Friday, 59% on Saturday, and 60% on Sunday. As the tournament continues, culminating in the Championship Game on April 8, this usage will continue to gain buzz.