Kint, who helped build CBS Sports into a multi-platform brand across broadcast, online and mobile channels, is a familiar face at the OPA. Over the last several years, he served on its board and the executive committee.
Programmatic buying and selling also represents a potential area of focus. “Programmatic should be great for the industry,” Kint explained. “That being said, I believe there is a lot that can be done to make sure it's indeed a positive for marketers, publishers and consumers.”
He added: “Any time automation, software, algorithms are involved, it's the responsibility of the humans to make sure the right rules and controls are in the system. It's important that we get this right so that programmatic is looked on as a positive and not just another version of remnant direct response media and retargeting of audience."