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»Publishers

Day One: Chrome Switches On Its Ad Blocker

There’s no love for annoying ads on Chrome this Valentine’s Day. Google will release a new version of its browser on Thursday with a built-in ad blocker. Here’s how it works. Chrome will now block all ads on sites that don’t adhere to the ad quality standards set by the Coalition for Better Ads, an... Continue reading »
by Allison Schiff // February 14th, 2018 //
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6 Magazine CEOs, 4 Strategies: How To Survive And Thrive In 2018

 The magazine industry is consolidating in the face of multiple challenges. Rather than the newsstand, competition is coming from social platforms. Marketers want the performance advertising sold by key digital players. And as print circulation declines, magazines struggle to maintain the steady revenue from their direct-to-consumer subscription businesses. The CEOs and presidents of Condé Nast,... Continue reading »
by Sarah Sluis // February 7th, 2018 //
»
Forced Redirect Ads Cost Publishers Money, But So Does Blocking Them

The current crop of forced mobile redirect ads tell users they’ve just won a $1,000 Amazon gift card or an Apple iPhoneX. People in ad tech have come to view them in the same way they see blizzards: They’re a hassle and unavoidable in certain climates, including programmatic advertising. “This comes up every year –... Continue reading »
by Sarah Sluis // February 6th, 2018 //
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Time Inc. Vets Take A Page From The Email Playbook With Launch Of Upscale Travel Pub

Three magazine media vets on Thursday launched Full Time Travel, a media brand catering to 30-40-year-old upscale consumers. Think of it like TheSkimm, but for travel content. The founders – Nick Van Sicklen, former digital VP at Time Inc., Matt Carroll from Modern Luxury and Gabby Blitz Rosen from Travel + Leisure and Food &... Continue reading »
by Kelly Liyakasa // February 1st, 2018 //
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Meredith Closes Time Inc. Deal, Forecasts $700 Million In Digital Revenue This Year

Meredith closed its acquisition of Time Inc. Wednesday to create a media company with 174 million digital US unique visitors – not far behind Google, Yahoo, Facebook, Microsoft and Amazon. Meredith will triple its digital revenue by acquiring Time Inc., with projected digital revenue this year of $700 million. Digital will contribute 30% to overall... Continue reading »
by Sarah Sluis // January 31st, 2018 //
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Three Ways To Survive The Facebook Algo Change, From A Group Nine Media Exec

Last year, Group Nine Media, a holding company that owns publications including NowThis and Thrillist, created 23 360-degree videos on Facebook for the VR headset Samsung Gear 360, racking up 161 million views in five months. It was the most popular brand campaign on Facebook in 2017. But will Group Nine be able to replicate... Continue reading »
by Sarah Sluis // January 31st, 2018 //
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Conde Nast Acqui-hires Head Of Data Science

Conde Nast wants to quickly build up its data science practice, so it acquired Lighthouse Datalab on Monday. In so doing, it added three people to its data science team who will enhance the machine-learning and AI capabilities of Spire, its data platform. Lighthouse Datalab founder Sriram Subramanian will serve as head of data science... Continue reading »
by Sarah Sluis // January 24th, 2018 //
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Healthy Lifestyle Publisher Well+Good Hits Its Stride By Creating Custom Content For Brands Like Reebok

The global health and wellness industry is on the fast track to growth, and upstart publisher Well+Good is reaping the benefits. Well+Good began in April 2010 with only 69 subscribers and today, its reach is well over 10 million uniques across digital, social and email, according to Tyler Del Vento, SVP of sales and marketing... Continue reading »
by Kelly Liyakasa // January 12th, 2018 //
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Condé Nast Sees More Advertisers Using Its Data

Condé Nast has long distinguished itself for having the right context to buy ads against. But these days, it’s also focusing on helping advertisers reach new audiences when they buy ads alongside its content with its Spire platform. Condé Nast allows advertisers to use its own data signals to build lookalike audiences and reach more... Continue reading »
by Sarah Sluis // January 9th, 2018 //
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India-Based Times Internet Bets On Products, Not Ads, To Grow Media Business

In India, the media company behind its biggest news websites – Times of India, The Economic Times and the Mumbai Mirror – also offers apps and sites where users can make restaurant reservations, study for a test, stream music, buy stocks or track cricket scores. By building its own ad tech stack and developing mobile-heavy... Continue reading »
by Sarah Sluis // December 27th, 2017 //
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