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»Publishers

Four Ways Business Insider Is Upping Campaign Viewability

Because 30-50% of direct campaigns on Business Insider transact on a viewable CPM, getting those campaigns to deliver the contracted amount without wasting inventory helps the publisher’s bottom line. Making sure campaigns deliver within those stringent requirements – including 100% viewability – is one of the jobs of Marc Boswell, SVP of revenue operations and... Continue reading »
by Sarah Sluis // July 26th, 2017 //
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Granite Media Wants To Turn A Profit With Just Programmatic Revenue

Granite Media, which is launching its first site, Work and Money, this week, wants to prove that a publication can run profitably with 100% programmatic ads and still turn out quality content. “There are very few digital only, programmatic-only companies that are actually profitable,” said Granite Media CEO Danny Khatib. “That’s the problem we are... Continue reading »
by Sarah Sluis // July 19th, 2017 //
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The Top 10 Programmatic Publishers

By Sarah Sluis, Kelly Liyakasa and Alison Weissbrot Some publishers excel in programmatic in ways that make buyers take notice. The best way to stand out in programmatic is by integrating sales teams so it’s easy to buy programmatically and direct with a single conversation. Smart publishers don’t create incentives that make salespeople push direct... Continue reading »
by AdExchanger // July 10th, 2017 //
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As Programmatic Revenue Grows, The Guardian UK Shores Up Its Data

The Guardian UK is taking ownership of its ad stack. “Publishers have given away control of our digital businesses through programmatic. And we have all been disintermediated,” said Danny Spears, programmatic director of Guardian News and Media. Programmatic accounts for 85% of the Guardian UK’s display advertising business, Spears said: “And as programmatic becomes a... Continue reading »
by Sarah Sluis // July 7th, 2017 //
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For Some Publishers, User Experience Trumps Revenue

Removing a bad ad unit can mean that publishers take a big revenue hit. The most intrusive ad units often please advertisers and drive large amounts of revenue. And a heavy ad load brings in more revenue per page view. So how do publishers balance the two? And when do they decide to pull the... Continue reading »
by Sarah Sluis // June 26th, 2017 //
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Cannes Q&A: New York Times CEO Calls For Ad Tech Reform

It's never a surprise to hear a high-end digital publisher lampoon the chaotic digital ad environment, but a sharp invective delivered yesterday by Mark Thompson, CEO of The New York Times, went beyond the usual sniping. "The world of digital advertising is a nightmarish joke," he said during a panel hosted by Omnicom Group agency... Continue reading »
by Zach Rodgers // June 20th, 2017 //
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NBC News Created Pop-Up Sites To Try Out New Content, Design

NBC News wanted to mix up its news coverage to include more “near news”: content someone reads after they get their fix of breaking news and politics – or as a relief from it. Two pop-up sites, future-oriented "Mach" and self-improvement site "Better,"officially launched May 31 with a fresh web design to test the content... Continue reading »
by Sarah Sluis // June 6th, 2017 //
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How CNN Prepped For Flashpocalypse

When the Flashpocalypse comes in July, CNN aims to offer advertisers space in its fallout shelter. The video-heavy publisher moved early to transition its video platform from Flash to HTML5 during Q1 of this year. CNN averages over 464 million video starts a month, so it knew it needed to get in front of the... Continue reading »
by Sarah Sluis // June 5th, 2017 //
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Ancient History Sees Boost From Header Bidding Analytics

While header bidding can increase publisher CPMs and revenue, the growing complexity of the implementations makes it harder to differentiate vendor partners. Ancient History Encyclopedia, for instance, saw CPMs rise 75% after adding header bidding a year ago. The online encyclopedia operates as a nonprofit and relies on advertising for the majority of its revenue.... Continue reading »
by Sarah Sluis // May 22nd, 2017 //
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Distil Networks Acquires Are You A Human In The Ongoing Battle Against Bots

Bots are to web traffic what broken turnstiles are to amusement parks – they make it impossible to get an accurate read on how many people are coming through the door, and that messes with optimization. But at least in the case of a physical location, the visitors are human. On Thursday, bot detection company Distil... Continue reading »
by Allison Schiff // May 18th, 2017 //
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