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»Publishers

Hearst Is Building A Self-Serve Platform That Enables Facebook-Style Ad Buying

Hearst is building a self-serve ad platform so advertisers can overlay their audience data against Hearst’s to reach readers across sites like Cosmopolitan, Esquire, Elle and Car and Driver. Designed for smaller advertisers, the platform – dubbed Hearst Audience Select – is slated to launch in time for Q4 ad campaigns. Audience Select will also... Continue reading »
by Sarah Sluis // July 30th, 2019 //
»
StubHub Scales Its Video Campaigns With Automated Creative

Creative automation is proving to be just the ticket as StubHub earmarks more of its marketing budget for video. Historically, StubHub has spent a lot of money successfully on lower-funnel tactics, such as paid search and retargeting, to encourage ticket sales. But there’s a lot more to performance than simply pointing in the direction of... Continue reading »
by Allison Schiff // July 30th, 2019 //
»
Wise Publishing Gets Wise To Latency Reduction

Slow-loading ads are still a perennial problem for publishers. Wise Publishing, a Toronto-based publisher of personal finance content with around 5 million monthly unique visitors, acquires a significant portion of its traffic through paid channels. But if an ad loads slowly and a visitor leaves, so does that monetization opportunity. “Dealing with latency is incredibly... Continue reading »
by Allison Schiff // July 23rd, 2019 //
»
Nonprofit CalMatters Finds Tech That Works For Local Journalism

CalMatters reports nonpartisan, in-depth stories about California state politics on a nonprofit budget – and it needed a tech stack to fuel that vision. The site is shifting this week to use a suite of publisher tools bundled together by The News Project. Founded last year, The News Project wants to serve the wave of... Continue reading »
by Sarah Sluis // July 9th, 2019 //
»
Gallery Media Group CEO: Lack Of Content Is Brands’ ‘Biggest Pain Point’

Brands must be ubiquitous across platforms to remain relevant to their consumers. That requires producing content consistently and quickly – a trick publishers know well. Gallery Media Group, the media umbrella within Gary Vaynerchuck’s holding company, VaynerX, aims to help brands solve their content needs by applying its distributed media playbook across Fortune 1000 clients.... Continue reading »
by Alison Weissbrot // May 21st, 2019 //
»
NYT, Axios: Filter Out ‘The Crap’ – People Do Still Care About Content

The digital advertising business ain’t easy – just ask any traditional publisher. But there are bright spots. The New York Times had its best year last year for ad revenue – $709 million – in the roughly 15 years since print writ large really started to suffer, said NYT COO and EVP Meredith Kopit Levien, speaking Tuesday at... Continue reading »
by Allison Schiff // May 15th, 2019 //
»
Dotdash Acquires Brides Magazine To Build Out Its Lifestyle Vertical

Dotdash, a top destination for millennial women, lacked bridal content. So the digital publisher, which rebranded from About.com in 2017, purchased Brides magazine from Condé Nast Wednesday for an undisclosed sum. The 85-year-old magazine will fit well into Dotdash’s verticalized online portfolio, said CEO Neil Vogel. Dotdash’s properties are each devoted to specific categories like... Continue reading »
by Alison Weissbrot // May 15th, 2019 //
»
More Publishers Are Breaking Up With Resellers

Publishers of all sizes are cutting ties with programmatic resellers. Just as buyers are employing supply-path optimization to eliminate exchanges that provide little value, publishers are removing ad tech intermediaries that clutter their setups or harm monetization. By working with fewer partners, publishers are prioritizing control over their ad setup and site experience over the... Continue reading »
by Sarah Sluis // April 29th, 2019 //
»
The Daily Tar Heel Isn’t Doing Old-School Ad Sales

College-age consumers shouldn’t be too hard for advertisers to find, since many are, not surprisingly, on college campuses. But most college newspapers don’t have a systematic way to sell their inventory. Student-run outlets generally have reps to pound the pavement, visiting small businesses – their bread and butter – one by one to drum up ad... Continue reading »
by Allison Schiff // March 6th, 2019 //
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Hearst Appoints Mike Smith As Chief Data Officer

Hearst Magazines named Mike Smith as its first chief data officer Thursday. When Smith joined Hearst in 2013, he introduced programmatic to its sites and oversaw programmatic buying. As chief data officer, Smith will oversee data use in programmatic campaigns, branded content, direct sold campaigns, sales operations and editorial. “When Troy [Young] became president of... Continue reading »
by Sarah Sluis // February 14th, 2019 //
»
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