Revenue from the Times’ acquisition of The Wirecutter and Sweethome appeared in its Q4 earnings statement. The product recommendation websites earn affiliate revenue when people click through and buy recommended products. The "other revenue" category, which includes funds the Times is collecting from affiliate revenue related to the Wirecutter acquisition, increased 16% year over year to $29 million.
In order to accelerate subscriptions further, the Times will outlay an above-average amount in marketing spend, starting in the next few weeks.
And the Times followed other news publications like The Wall Street Journal and The Economist by joining Snapchat Discover. The channel will feature a Snapchat version of its morning news briefing, running Monday to Friday.